The Business of Wellness

Mark Pattison is 64, and he's in better shape now than he was in the NFL. That's the part of this conversation I keep coming back to. He walked me through the daily discipline behind it: three to four hours of movement, 15,000 steps a day, and breaking his own clinic stress-test record year after year. We also got into the two things most people overlook as they age, the socialization and sense of purpose that show up in every Blue Zone, and why he has no plans to ever retire. If you've been telling yourself the good years are behind you, this one's going to challenge that.

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Connect with Mark Pattison

Get Mark Pattison’s  book, “Finding Your Summit”: ⁠⁠https://bit.ly/4fzTETV⁠⁠ 

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Connect with Mark Pattison

Website: ⁠⁠https://bit.ly/4pFFaXm⁠⁠

 YouTube: ⁠⁠https://bit.ly/3R7CTY7⁠⁠ 

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LinkedIn: ⁠⁠https://bit.ly/4pCGzhl⁠⁠ 

Timestamps

00:00 - Intro of Show

00:55 - Writing the book Finding Your Summit

03:15 - Growing up as an athlete

05:31 - How he made it to the NFL

06:08 - The pyramid of success

09:15 - Why he didn't quit

12:35 - Identity crisis after the NFL

17:22 - Waiting tables after football

18:36 - How the seven summits idea was born

21:41 - Almost dying on Everest

25:18 - Running out of oxygen on the descent

27:48 - What the seven summits cost

29:14 - Bodies on Everest

32:39 - His two daughters

33:00 - NFL Films documentary on his Everest climb

34:12 - What kept him going on the mountain

35:13 - Letting kids suffer and why it matters

37:08 - His daughter Amelia's epilepsy

38:15 - What he's up to now

40:08 - His daily fitness routine

43:00 - Purpose and socialization for longevity

45:40 - Getting remarried

47:16 - Aging at 64 and still crushing it

49:04 - Breaking his own VO2 max record

50:36 - Where to find Mark Pattison

Watch the “CryoCON Podcast: Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube:⁠⁠ https://bit.ly/4eOaSfO⁠⁠ 

Connect with David Guttman

Website: ⁠⁠https://bit.ly/4v6rnKm⁠⁠ 

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I sat down with Brian Coones and talked about the story of how three days in a coma at 39,  with a six-month-old daughter at home, rebuilt his entire life. We got into why he believes IQ is essentially fixed, but emotional intelligence is a skill you can train at any age, and how a simple morning breathwork practice left him with the VO2 max of a teenager at 53. If you've ever had everything you thought you wanted and still felt no peace, this one's going to hit close to home.

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Listen to "The REWIRE Podcast" on all your favorite platforms!

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Connect with Brian Coones

Website: https://bit.ly/451VeJg 

YouTube: https://bit.ly/4vynX38 

Instagram: https://bit.ly/4hldqEW 

TikTok: https://bit.ly/4hh2PLf 

LinkedIn: https://bit.ly/4haiJXS 

Timestamps

00:00 - Intro of Show

00:52 - Growing up in a small town

02:11 - Boxing and his grandfather's influence

02:49 - What is emotional fitness and Rewire

03:46 - Early success and losing himself

05:25 - Accidental overdose and the wake-up call

06:25 - How it affected his wife and family

06:59 - Who he works with today

08:44 - Weekend retreats in the wilderness

09:55 - Servant leaders vs visionary jerks

11:16 - Is emotional intelligence shifting in leadership

13:00 - Can you measure emotional intelligence

14:04 - EQ is a learnable skill

16:27 - Why retreats don't always stick

19:06 - Who typically comes to his retreats

20:40 - Biggest transformations he's witnessed

21:57 - The power of being honest with yourself

24:41 - How many people are actually self-aware

30:47 - Breathwork and a VO2 max of 58 at 53

31:37 - His full longevity stack

33:28 - Lonely vs being alone

34:10 - Why men struggle with authenticity

35:42 - Getting his kids involved in the work

37:47 - His TED talk and his daughter

38:33 - How he thinks about legacy

40:09 - Ego as a tool, not an identity

42:24 - Curiosity and humility as the two most important traits

44:41 - What he wants his kids to say about him

46:08 - Where to find Brian Coones

Watch the “CryoCON Podcast: Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/4eOaSfO

Connect with David Guttman

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Download the “Business of Wellness Podcast on all your favorite podcast platforms:

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I own three sleep trackers, and on any given night, they flat-out disagree.One says I slept great, another says it was trash, and they'll sometimes flip by morning. So I asked Dr. Remina Panjwani the question none of the "sleep experts" could answer for me: how do you actually know if you got a good night's sleep? Her take on why the eight-hour rule isn't real, why my devices can't agree, and the one test that actually measures your rest.  

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Connect with Dr. Remina Panjwani

Get Dr. Remina Panjwani’s book, “ODD GIRL OUT, DOCTOR WITHIN: A Story of Purpose, Pillars, and Personal Power”: https://bit.ly/44U10fU 

Listen to "Dr.Remina Panjwani Show" on all your favorite platforms!

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Connect with Dr. Remina Panjwani

Website: https://bit.ly/44nKNzt 

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Timestamps

00:00 - Intro of Show

01:16 - From survival mode to the military

03:58 - The long road to becoming a doctor

06:53 - How panic attacks led to functional medicine

11:58 - AI, the human touch, and a broken system

16:14 - Inside a boutique functional practice

17:49 - GLP-1s, muscle wasting, and longevity

21:51 - Genes, testing, and trusting the data

25:37 - Bloodwork, TRT, and building a foundation

27:02 - Do you really need eight hours of sleep?

30:20 - HRV, VO2 max, and what they really mean

33:13 - Sarcopenia, falls, and training to last

36:34 - Where to find Dr. Remina Panjwani

Watch the “CryoCON Podcast: Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/4eOaSfO

Connect with David Guttman

Website:https://bit.ly/4v6rnKm

Instagram:https://bit.ly/4v2ALyr

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SUBSCRIBE TO:

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Download the “Business of Wellness Podcast on all your favorite podcast platforms:

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Apple Podcasts: https://bit.ly/4wdndRU

I sat down with breathwork facilitator and TEDx speaker Jake Whan to talk about why he felt completely empty even after building a successful business and getting his health dialed in, and what he discovered about the emotions we numb instead of feel. We get into his contrarian take that what we call depression is often just grief and sadness that were never allowed to move, why he believes numbing those feelings (with distraction or medication) keeps us stuck, and the profound spiritual experience that changed how he sees shame, healing, and connection. Whether or not you share his spiritual lens, his core claim is testable: you can sit with the emotion you've been running from and discover that you felt it, and you're fine. 

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Listen to "The Second Coming" on all your favorite platforms!

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Join Jake Whan's "The Ascension Shift" on for exclusive teachings, breathwork, and community!:  https://bit.ly/4v2KS6t 

Connect with Jake Whan

Website: https://bit.ly/4v2KS6t 

YouTube: https://bit.ly/4eQBFbo 

Instagram: https://bit.ly/3RdJJLt 

Facebook: https://bit.ly/4gR4Spb 

TikTok: https://bit.ly/4v3UFJp 

X: https://bit.ly/3Rbcusg 

LinkedIn: https://bit.ly/4v5drQA 

Timestamps

00:00 - ​Intro of Show

01:36 - His grandfather and the awareness that shaped him

04:02 - A childhood ruled by allergies and asthma

04:25 - Success at 25 and the emptiness underneath

06:00 - The turning point in the Austin parking lot

07:28 - Finding breathwork and a life coach

08:10 - Breath as spirit and feeling what's within

11:07 - How people find him and Ascension University

13:43 - Inside the six-week Soul Activation Course

15:38 - Wounds, victimhood, and reclaiming agency

16:59 - Turning your wounds into your gifts

20:00 - SSRIs, numbing, and finding your own authority

22:00 - Why your sadness is not a disorder

24:06 - Depression as unfelt grief

26:25 - Spirituality without religious dogma

29:38 - The breathwork session where he felt God

33:32 - Why some people feel God and some don't

35:32 - Authenticity, vulnerability, and the mask

38:59 - Identity as clothing, not skin

42:17 - Are we ever truly alone? Connection and source

46:15 - Legacy, presence, and what he wants to leave

48:22 - The necklace, the future, and his children 

49:50: Where to find Jake

Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/4eOaSfO

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I sat down with Sanjiv Lal, co-founder and CEO of Regen Therapy, to unpack what cellular aging actually is and why he calls aging itself "the real disease" behind nearly every chronic condition. We get into the biology of how our cells start misfiring, why he believes the cell-signaling we lose at 28 is the lever that matters most, and his own story of a COVID hospitalization that left his kidneys failing. I also press the skeptical questions: How do you measure if any of this works? What's the real cost? 

Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60

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Connect with Sanjiv Lal

Website: https://bit.ly/4gErGbE 

Instagram: https://bit.ly/4oO4hXs 

LinkedIn: https://bit.ly/4g17uk5 

Timestamps

00:00 - ​Intro of Show

00:42 - What is Regen Therapy

01:07 - Defining regenerative medicine

01:49 - Where longevity is headed

02:58 - Career background and big pharma roots

03:08 - Starting his own genetics company

04:35 - Getting COVID and nearly dying

05:17 - How regenerative medicine saved his kidneys

08:56 - Why he shut down his labs to build this

09:49 - Who is this for, sick or healthy?

11:00 - Can you actually reverse your age?

11:53 - Health span ends at 65 in America

12:23 - We have a sick care system, not healthcare

15:02 - How cellular aging actually works

18:02 - What the treatment looks like and the cost

20:01 - Cheaper than health insurance

21:09 - Not covered by insurance and why that matters

22:52 - Who are their patients

23:19 - How long they've been around

25:19 - How they measure if it's working

27:56 - The best mitochondrial test out there

29:52 - Slowing vs reversing aging

32:35 - Stacking TRT, peptides, and cell signals

32:55 - Cell signaling as the foundation

33:29 - Why he weaned off TRT

35:05 - Are they one of one?

36:05 - Self-funded, no outside capital

37:52 - Vision for the next five years

39:28 - Can it help an 84-year-old?

41:28 - Where to find Regen Therapy

Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv

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You might think more time in the gym means more results. But after decades of long, grinding sessions, a lot of dedicated lifters end up with less muscle, more nagging injuries, and almost nothing to show for the hours they put in. In this conversation, I sit down with Rab Shanableh, co-founder and CEO of Oxefit, to unpack why the length of your workout has almost nothing to do with its quality. 

Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60

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Download the Ox AI app on the App Store and see how it becomes your ultimate training companion: https://bit.ly/4vikzKE 

Connect with Rab Shanableh

Website: https://bit.ly/4a8WGMV 

YouTube: https://bit.ly/4aWYSr9 

Instagram: https://bit.ly/4a74wa1 

Facebook: https://bit.ly/4eeIggL 

TikTok: https://bit.ly/4viIPwf 

X: https://bit.ly/4a0GY6E 

LinkedIn: https://bit.ly/4a24RuC 

Timestamps

00:00 - Intro of Show

01:04 - Disrupting a 100-year-old rehab room

02:25 - Meeting co-founder Dr. Peter Neuhaus

04:00 - Why you need data under load

05:43 - The problem with too many trackers

06:00 - Same results in 20 minutes

07:04 - The AI that knows you better

09:05 - Losing muscle with age

09:39 - The built-in fitness assessments

10:55 - Cardio testing on the smaller device

12:07 - Why it was never a fitness machine

15:13 - 7,000 devices and a B2B-first strategy

16:56 - Why your trackers disagree

20:23 - Self-funding and raising $105M

21:47 - Thoughts on exit timing

22:29 - All innovation now in Oxi AI

24:11 - How AI reshapes building the product

29:41 - Starting out of a closed Pensacola bar

30:36 - 18 months to MVP

32:43 - Leadership, equity, and hiring for grit

33:55 - Everyone is a shareholder

39:00 - Green flags and red flags in hiring

41:44 - Using Oxford at home

43:26 - Where to find Rab and OxeFit

Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv

Connect with David Guttman

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I sat down with Ryan Stewman, who runs cattle on hundreds of acres, and he laid out why your grocery bill is about to jump a lot harder than the usual few percent this fall. He walked me through the math from inside the supply chain: cattle prices up roughly 5x in four years, fertilizer and diesel roughly doubled, and most farms planting less, and explained why the real shock doesn't hit until the September harvest. Watch the full conversation to hear exactly what he's watching for, and why he thinks most people won't see it coming until it's already on the shelf.

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Connect with Ryan Stewman 

Get Ryan Stewman books: https://bit.ly/4xq1jfK

Listen to “The Hardcore Closer Podcast” on all your favorite platforms!

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Connect with Ryan Stewman 

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YouTube: https://bit.ly/4uYPifp

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LinkedIn: https://bit.ly/3SerDJq

Timestamps

00:00 - Introduction

00:50 - Closer Capital and revenue-based lending

01:37 - Interest rates and risk profiles

02:44 - Car wash to mortgage millionaire

03:32 - How struggle builds character

04:50 - Losing two million dollars

06:10 - Reading the instructions first

07:06 - The dad he never had

09:00 - Discipline over love

11:00 - The prenup as an operating agreement

15:30 - George, the father figure

18:29 - A church and Keith Kraft

19:24 - Lead by example, never lie

23:43 - Raising privileged kids who work

27:15 - Mentors over clout chasers

29:27 - College ROI and law school plans

30:54 - AI is gutting business lawyers

31:45 - The coming food price shock

34:20 - AI as the next social media

36:05 - Where to find Ryan

Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv

Connect with David Guttman

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You’re not burned out from doing too much. You’re burned out because your nervous system’s recovery switch stopped working, and every small stressor you face is being processed the same way your body would process a predator. Jon Hacker, founder of NeurGear, calls this being stuck in survival mode. His company built a device, Zen Buds, that uses focused ultrasound to directly stimulate the vagus nerve and reactivate the parasympathetic recovery response. Five minutes a day. Clinical data. No gel. No electrodes. No drift.

Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60

Click here to order your personalized poster!: https://bit.ly/46J08MS

Connect with Jon Hacker

Website: https://bit.ly/4oaktSu

Instagram: https://bit.ly/3RKmZCR

Facebook: https://bit.ly/4fTT05m

TikTok: https://bit.ly/4e4rLma

LinkedIn: https://bit.ly/4uaNr5Z

Timestamps

00:00 ​Intro of Show

00:27 Jon Hacker’s Backstory

01:41 The Making of ZenBud

04:02 Series 1 vs. Series 2

09:32 Product Experience

11:21 Biomarkers for Anxiety

16:37 Raising Capital and Company’s Vision

19:02 Ultrasound Technology and AI Integration

23:25 Research and Development on Series 2

28:20 What’s Next for Jon?

30:07 Connect with Jon

Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv

Connect with David Guttman

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Instagram: https://bit.ly/4iARMe9

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What if the cancer growing inside you right now has no symptoms, and your doctor has no way to find it? Dr. Alan Alexander, CEO of CoreViva, former team physician for the Lakers and Dodgers, and former Global Head of Medical Imaging at McKinsey, exposes the alarming blind spots in today’s standard screening protocols. He also explains how AI-enhanced MRI technology is finding cancers, brain aneurysms, and life-threatening conditions before patients ever feel a thing.

Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60

Click here to order your personalized poster!: https://bit.ly/46J08MS

Connect with Dr. Alan Alexander

Website: https://bit.ly/4tmJrPW

YouTube: https://bit.ly/4tqipr2

Instagram: https://bit.ly/4sRr2uI

Facebook: https://bit.ly/4sMMhh6

TikTok: https://bit.ly/4cjomA7

X: https://bit.ly/3NSqiq2

LinkedIn: https://bit.ly/4m1x4WY 

Timestamps

00:00 ​Intro of Show

02:06 Dr. Alan Alexander’s Back Story

04:38 Cancer: Increasing Rates, Causes, Treatments

08:27 Dr. Alan’s Background

12:26 Detecting Early Cancer 

13:39 Building the CoreViva Technology

19:08 Business Scaling and Growth Strategies

22:22 AI vs. Human Performance

24:03 Analysing Brain and Scores

27:43 AI in the CoreViva Technology

30:01 Pillars of Longevity

38:47 Is Age a Factor in Health Performance?

42:14 AI-Driven Resistance Equipment

43:59 Muscle Loss from GLP-1’s

48:30 Impact of Peptides 

51:07 Analysing CoreViva Results

52:27 Impact of Sleep on Health

1:01:35 Connect with Dr. Alan

Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv

Connect with David Guttman

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Most people build their fitness routine around what they see on social media and exercise physiologist Michael Zane, founder of Respire, joins me to break down why that's holding you back, covering everything from metabolic testing and VO2 max to GLP-1, longevity training, and what it really took to build a business on his own terms. If you're serious about training smarter, staying capable as you age, and understanding what your body actually needs, this one will change how you think about fitness.

Learn what Wharton Business School will never teach you!  Sign up for the ANTI-MBA today: https://bit.ly/46vct60

Click here to order your personalized poster!: https://bit.ly/46J08MS

Connect with Michael Zane

Website: https://bit.ly/40HEdC3

YouTube:  https://bit.ly/4lzBzIh

Instagram: https://bit.ly/40zO5xL

Facebook: https://bit.ly/4sWAI6Y

Timestamps

00:00 ​Intro of Show

01:06 Early Life & Fitness Origins

02:02 Sports, Music & Late Athletic Start

08:51 Why Fitness Must Be Individualized

10:06 Corporate Job to Entrepreneurship

11:56 Biggest Fitness Mistakes People Make

20:07 How Long It Takes to Get Fit

21:28 Rapid Weight Loss Case Study

22:09 Metabolic Testing Explained

23:24 Intermittent Fasting & Nutrition

25:40 Glucose Monitors & Bio-Tracking

26:18 Fitness Trackers & Sleep Accuracy

29:50 What Makes Clients Successful

31:35 Improving VO2 Max & Cardio Efficiency

33:05 Zone Training & Expanding Capacity

43:27 Minimum Effective Training Dose

45:21 Mobility, Flexibility & Aging

46:05 Balance, Longevity & Injury Prevention

48:43 Recovery Protocols

50:28 Vision for Respire & Future Plans

53:30 Parenting, Discipline & Opportunity

56:56 Legacy Question

57:42 Where to Find Michael & What's Coming Next for Respire

Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv

Connect with David Guttman

Website: https://bit.ly/4jclYvK

Instagram: https://bit.ly/4iARMe9

TikTok: https://bit.ly/3P19NVm

Facebook: https://bit.ly/49CQjQx

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LinkedIn: https://bit.ly/3Bx7Tc2