I sat down with Brian Coones and talked about the story of how three days in a coma at 39, with a six-month-old daughter at home, rebuilt his entire life. We got into why he believes IQ is essentially fixed, but emotional intelligence is a skill you can train at any age, and how a simple morning breathwork practice left him with the VO2 max of a teenager at 53. If you've ever had everything you thought you wanted and still felt no peace, this one's going to hit close to home.
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Connect with Brian Coones
Website: https://bit.ly/451VeJg
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00:52 - Growing up in a small town
02:11 - Boxing and his grandfather's influence
02:49 - What is emotional fitness and Rewire
03:46 - Early success and losing himself
05:25 - Accidental overdose and the wake-up call
06:25 - How it affected his wife and family
06:59 - Who he works with today
08:44 - Weekend retreats in the wilderness
09:55 - Servant leaders vs visionary jerks
11:16 - Is emotional intelligence shifting in leadership
13:00 - Can you measure emotional intelligence
14:04 - EQ is a learnable skill
16:27 - Why retreats don't always stick
19:06 - Who typically comes to his retreats
20:40 - Biggest transformations he's witnessed
21:57 - The power of being honest with yourself
24:41 - How many people are actually self-aware
30:47 - Breathwork and a VO2 max of 58 at 53
31:37 - His full longevity stack
33:28 - Lonely vs being alone
34:10 - Why men struggle with authenticity
35:42 - Getting his kids involved in the work
37:47 - His TED talk and his daughter
38:33 - How he thinks about legacy
40:09 - Ego as a tool, not an identity
42:24 - Curiosity and humility as the two most important traits
44:41 - What he wants his kids to say about him
46:08 - Where to find Brian Coones
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