This episode is for everyone. Sterling Hawkins is an international keynote speaker, and the creator of the TEDx talk, "Discomfort is Necessary for Innovation". In this episode he outlines his 5 "No Matter Whats": Hunt Discomfort, Get a Tattoo, Flip It, Build a Street Gang, and Surender. He speaks about them in relation to retail, but in reality, they are applicable to life when growth is the goal. Listen as Sterling explains why you need to lean into discomfort in order to achieve transformative growth.