Feeling stuck about what to post on LinkedIn? In this candid episode, Scott and Nancy reveal the untapped opportunity for coaches and consultants on a platform where most professionals consume but rarely create.

They share their surprising discoveries from analyzing hundreds of high-performing posts from service professionals. Moving beyond generic advice, they break down the 12 distinct content types that generate client inquiries without resorting to sales pitches or pushy tactics.

This episode offers a behind-the-scenes look at how certain content types activate curiosity and interest naturally, prompting potential clients to reach out first. Scott and Nancy explain why most service professionals get LinkedIn wrong and provide their step-by-step framework for creating content that positions you as the trusted authority in your field.

Key takeaways:

• The fundamental difference between content that sells and content that repels

• How to leverage the platform-specific features of LinkedIn most users ignore

• Why your content voice matters more than your posting frequency

• The counterintuitive approach to content that makes prospects initiate contact

• Simple templates for turning your expertise into engaging LinkedIn posts

Join our free "LinkedIn Content That Sells" workshop starting this Wednesday, March 24-26, at: The LinkedIn Content That Leads to Sales 3 Day Workshop