Bonin Bough’s first flare of marketing genius came at the age of 12, when the executive who would later set the pace for big brands entering online and social channels, launched a magazine in the NYC Public Schools. In college, the physics major built websites for brands, and one millennium-era internet party later, he joked, the vodka fountain and shrimp boat steered him into a marketing career. Bonin built internet practices at two global PR firms, then became the client and a prodder of global CPG companies, like PepsiCo, Mondelez and Kraft, to be digital innovators. You might recall him from the CNBC show, Cleveland Hustles, with LeBron James. And, as Founder of Lockstep Ventures he tackles systemic issues by helping Black founders create scalable businesses that also support their communities. Ventures, which tackles systemic issues by helping Black founders create scalable businesses that also support their communities.

In this episode you’ll learn:

• Pack the pipeline, because the ingrained corporate response is to kill what is new, but they can’t kill it all.
• Babe Ruth called his shots, name your next win, because external pressure will help make it happen.
• “Marketers are like roaches”, they’ll infiltrate what you thought was a safe space.
• Jump in early, ride the bull, first runners have a better shot at winning.
• To learn something new, walk the outer trade-show booths on closing day, talk to everyone at the mixer.

Thank you, Bonin, for joining me. Give it a listen, and fast forward your marketing mind in about 20 minutes.Presented by Mekanism