Purpose can fuel performance—but only when brands truly understand who they serve.

In this episode, Jason Harris sits down with Carter’s CMO Sarah Crockett to explore how modern parenting is reshaping brand expectations—and what it takes to connect with one of the most values-driven and overwhelmed consumer groups today.

Sarah shares how her career has been guided by purpose, and how that belief is now shaping Carter’s approach to storytelling, value, and trust. Together, they unpack the cultural shifts defining millennial and Gen Z parents—from slowing down and letting kids be kids, to demanding authenticity, affordability, and emotional connection from the brands they invite into their families’ lives.

Key Takeaways:✅ Purpose creates stronger, more resilient brand connections✅ Modern parents value trust, authenticity, and emotional resonance✅ Slowing down can be a powerful cultural differentiator✅ Not every marketing investment should be measured the same way

Memorable Moments:💡 “Purpose can fuel performance.”💡 “Trust is the most important value when you’re building a relationship with a child.”💡 “Let kids be kids.”💡 “Beware the lollipop of mediocrity—lick it once and you’ll suck forever.”

Brought to you by Mekanism.

Marketing is being rebuilt by AI—but the most important decisions still can’t be automated.

In this episode, Glassdoor CMO Eric Petitt joins Jason Harris to explore what it takes to build a resilient marketing career in an AI-shaped world. Drawing from more than two decades of experience across mission-driven companies like Mozilla and Glassdoor, Eric shares how marketers can stay adaptable, creative, and deeply human as the industry evolves.

They unpack why data should define problems—but not dictate solutions—how understanding how you think matters more than mastering every new platform, and why character, conviction, and taste are becoming the true differentiators in modern marketing. The conversation also examines how organizing teams around outcomes can unlock speed, clarity, and shared ownership—and what that shift means for developing the next generation of marketers.

Key Takeaways: ✅ Data defines problems—but gut shapes solutions ✅ Resilience comes from stretching skills without losing your core strength ✅ Character, taste, and conviction are marketing’s hardest skills ✅ Outcome-driven teams move faster and create clearer ownership

Memorable Moments:💡 “We use data to define problems—and our gut to shape solutions.”💡 “The soft skills are becoming the hard skills.”💡 “Curiosity is a choice—and it builds resilience.”💡 “Only boring people are bored.”

Brought to you by Mekanism.

Exceptional performers aren’t defined by talent alone—they’re defined by how they think. And in marketing—where uncertainty, pressure, and change are constant—the right mindset is a competitive advantage.
In this episode, Dr. Bob Rotella, one of the world’s most influential sports psychologists, joins Jason to explore the mental principles that fuel greatness in sports, business, and brand leadership. Bob has coached champions like Rory McIlroy, Nick Price, and Ernie Els—but his teachings apply just as powerfully to CMOs, founders, and teams navigating high-stakes decisions every day.
Key Takeaways:
✅ Confidence is a leadership skill—and marketers have to choose it daily
✅ Process beats outcomes: breakthrough marketing comes from consistent attitude, not periodic wins
✅ Optimism fuels resilience in fast-changing markets
✅ Exceptional teams maintain belief through uncertainty, noise, and shifting conditions
Memorable Moments:
💡 “Fear and doubt kill more dreams than failure.”
💡 “How you think about yourself has to match the dream of you—and the dream of your company.”
💡 “If you want to be exceptional, you can’t think like the middle.”
💡 “Blind faith is seeing success long before anyone else can.
”Brought to you by Mekanism.