In this week's episode, Pip Dawes, co-founder of Marlo Wine and longtime member of The PR Set, shares the journey of building a unique wine business that caters to a new generation of wine drinkers. 

From the inception of Marlo and its growth during the pandemic to innovative DIY PR strategies and collaborations, Pip discusses the importance of community, founder visibility, and the challenges of scaling a business. 

Pip also reveals the unexpected magic that happens from brilliant PR. 

Learn how strategic PR, aligned collaborations, community-building and some brilliant press coverage can help to turn a startup into an industry disruptor.

00:00
The Birth of Marlow Wine

03:37
Innovative PR Strategies

06:25
Collaborations and Community Engagement

09:29
Press Coverage and Brand Storytelling

12:25
Scaling Challenges and Lessons Learned

14:56
The Importance of Founder Visibility

17:34
Future Plans and Market Adaptation

https://marlo.wine
https://www.instagram.com/marlowine/

And once you've had a listen you can:

- Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here

- Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses)

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]