PR Made Simple

By Pippa Goulden

PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.

PR expert

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FAQs about PR Made Simple:

How many episodes does PR Made Simple have?

The podcast currently has 70 episodes available.

PR Made Simple episodes:

June 19, 2026 69. PR Success Story: How PR Works as a Core Growth Strategy with Carly Corrigall
Carly Corrigall is a personal trainer and coach for women in midlife. A former solicitor, she made the leap into fitness after her own experience with the gender health gap postpartum and has built her business around women who want to feel strong, capable and fit in their 40s and beyond.
She is also one of Pippa's DIY PR members and has built an authority ecosystem that genuinely works for her business. Journalists now approach her. Family members recognise her advice before she has even told them about it. And her PR has become a real growth strategy for her business rather than a nice to have.
In this episode we discuss:
- How Carly's PR has helped her build trust in a saturated and increasingly sceptical fitness market
- Why being discerning about what she says yes to has made her PR work harder
- What happened the time she shared a personal story on a controversial topic and how she handled the comments
- Why niching down, then evolving that niche, has made her business stronger not smaller
- What it actually feels like when journalists start coming to you

Find Carly at
https://www.clcfitness.co.uk/
https://www.instagram.com/carlycorrigall
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Join the waitlist for Get Known Live on November 16th here
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com
Book a discovery call with me to chat more here
...more
38min
June 11, 202668. Confidence and PR: What I Got Wrong
For years PR expert Pippa Goulden thought confidence was a byproduct of doing PR work. The nice thing that happened after the results came in.
Preparing for a talk on visibility and confidence made her realise she had it completely the wrong way around.
In this episode Pippa shares why confidence is not the destination but the thing that grows through doing the work. And why waiting to feel ready is the trap that keeps brilliant founders invisible.
In this episode:
Why confidence is a muscle not a feeling
Why clarity is the biggest confidence accelerator Pippa has seen
The founders who are building confidence fastest and what they are doing differently
Why the nos matter just as much as the yeses
And the real reason you need to send the f*cking email
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Join the waitlist for Get Known Live on November 16th here
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com
Book a discovery call with me to chat more here
...more
18min
May 20, 2026 67. PR's ROI: It's Not What You Think
A common question is how you measure the impact of PR and in this episode small business PR expert Pippa deeps dives into the data, as well as the non-tangible impact that's harder to measure but makes it so worthwhile.

In this episode we cover:
- The real tangible results PR has created for Pippa's clients and members, from Liberty stockists to £40k keynote talks to John Lewis Christmas campaigns
- Why PR is actually more measurable than you think and how to track it in your own business
-Why AI search is changing everything and why your PR activity today is feeding it for years to come
- Why PR builds momentum in a way paid ads never can
- All the results you cannot put in a spreadsheet but that change everything anyway

And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Join the waitlist for Get Known Live on November 16th here
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com
Book a discovery call with me to chat more here
...more
19min
May 13, 2026 66. What happens when you send the f*cking email: a real story
This week PR expert Pippa Goulden takes you through what happened when one of her 1:1 Accelerator clients was contacted by two major journalists in the same week. She didn't pitch them. They came to her.
Pippa shares exactly how it happened, what it took to get there, and what it means for you.
In this episode:
Why strategic PR builds momentum even when you can't see it happening
What journalists actually care about (it's not your follower count)
The moment everything shifts and opportunities start coming to you Why you need to send the f*cking email. Now.
p.s. sorry for the swears!
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Join the waitlist for Get Known Live on November 16th here
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com
Book a discovery call with me to chat more here
...more
12min
April 29, 202665. Storytelling and Your PR (and why it's not what you think it is)
Small business PR strategist Pippa Goulden tackles the word that stops founders in their tracks: Storytelling and reframes what it actually means in the context of PR and authority building.
In this episode:
Why storytelling doesn't mean oversharing or being dramatic
The real reason PR doesn't work, and how storytelling is usually at the heart of it
How to work out what stories to tell (and where to find them)
Why your boundaries always come first and why no PR is better than bad PR
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Join the waitlist for Get Known Live on November 16th here
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com
Book a discovery call with me to chat more here
...more
19min
April 22, 202664. Knowing What You Want To Get Known For: The positioning piece that changes everything
Small business PR strategist Pippa Goulden tackles the one thing she sees holding founders back more than anything else: not knowing what they want to Get Known for.
In this episode:
Why this isn't just a beginner problem, even six and seven figure founders struggle with this
What unclear positioning is actually costing you
The mindset that stops founders putting a stake in the ground (and why the fear is wrong)
How to work out what you want to Get Known for
Why positioning and authority building go hand in hand
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Join the waitlist for Get Known Live on November 16th here
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com
Book a discovery call with me to chat more here
...more
17min
April 14, 202663. Not all PR is Good PR: How To Focus On What Actually Works For Your Business
Most founders think more PR equals better results. It doesn't.
In this episode Small Biz PR expert Pippa Goulden breaks down why unfocused PR wastes your time, your money and your confidence, and how two simple questions can transform your entire approach.
In this episode:
Why spray and pray PR never works (and why agencies do it anyway)
The two questions that should sit behind every PR decision you make
How to assess any opportunity before you say yes
The real reason your PR isn't moving the needle
What strategic PR actually looks like in practice
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Join the waitlist for Get Known Live on November 16th here
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com
Book a discovery call with me to chat more here
...more
14min
April 09, 202662. What's working? Q1 reflections and what I'm taking into the rest of 2026
Small business PR strategist Pippa Goulden shares her Q1 reflections: what she's seeing working in her own business and in the businesses of the founders she works with, and what that means for the rest of 2026.
In this episode:
What's not working anymore, and why doubling down on it isn't the answer
Why playing the long game is the strategy that's actually paying off right now
The authority ecosystem in action, and why being seen in multiple places changes everything
Why owned authority moves are working when everything else feels harder
What the founders getting the best results all have in common
And how to take these learnings into the rest of 2026
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Join the waitlist for Get Known Live on November 16th here
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com
Book a discovery call with me to chat more here
...more
19min
March 31, 202661. The PR you're already doing (without even knowing it)
Think you don't do PR? Think again.
In this episode Pippa makes the case that most established founders are already doing PR - they just don't know it, aren't calling it that, and definitely aren't making it work hard enough for them.
In this episode:
What PR actually is (and why it's nothing like what most people think)
The PR activities you're probably already doing without realising
Why amplification is the piece most founders forget and where the real opportunity is
Why this work matters more now than ever: the trust recession, AI search and the authority gap
What to do right now to start making what you've already built work harder for you
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Join the waitlist for Get Known Live on November 16th here
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com
Book a discovery call with me to chat more here
...more
10min
March 25, 202660. Beyond Press Coverage: The Real Business Impact of Strategic PR
The last few episodes we've talked about what's holding you back. Today we're flipping it.
Because PR and authority building IS working - and I've got the evidence to prove it.
In this episode Pippa dives into what's actually changing for the founders who are making PR a core part of their growth strategy. Not the theory. The real, practical business impact- that goes far beyond a bit of press coverage.
In this episode:
Why buying has slowed but the tactics that are working with clients
What Pippa is seeing across her DIY PR members, Get Known cohort and 1-2-1 Accelerator clients right now
The real business impact of doing this work - from discovery calls that become a formality to content that finally cuts through
Why social media is your shop window, not your whole strategy
How to get started without overwhelming yourself
Use the code SPRING15 to get 15% off my DIY PR membership until Tuesday 31st March
https://www.theprset.com/offers/SkzdLWcQ/checkout

Interested in my 1-2-1 Accelerator? Book a discovery call with me here: https://calendly.com/theprset/discovery-call
And once you've had a listen you can explore the different ways of working with me:
- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here
- Join the waitlist for Get Known Live on November 16th here
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com
Book a discovery call with me to chat more here
...more
20min

FAQs about PR Made Simple:

How many episodes does PR Made Simple have?

The podcast currently has 70 episodes available.