How I turned two strategic PR opportunities into months of authority, content and credibility (and how you can do the same)

Most people think PR is one and done. You get press coverage, you post about it, you move on. 

But the founders getting the best results from their PR? They're doing something completely different.

In this episode I'm sharing two real examples from my own business — a speaking gig at Top Drawer that I'd put off pitching for three and a half years, and a piece I wrote for Startups magazine that I pitched with really specific strategic intention going into 2026. Both are still working hard for me now.

I'm also walking you through the exact process:

• How to get clear on what you want to get known for before you pitch anything
• How to identify the right opportunities for your business (not just any opportunities)
• How to pitch with an angle that lands - and then send the f*cking email
• How to amplify what you get so it keeps working long after the moment has passed

Because this isn't luck and it isn't complicated. It's a process, and once you know it, it becomes a lot easier.

Here's a link to the StartUps article - https://startupsmagazine.co.uk/article-why-founders-need-prioritise-authority-over-visibility-2026

And get your ticket for The Authority Workshop here https://www.theprset.com/authority-workshop

And once you've had a listen you can:

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You)

Your ideal clients aren't making buying decisions from your Instagram anymore. They're doing their research. They're deep diving. They're looking for proof you're the real deal.

In this episode, I share what happened when I needed to sort my dodgy back - and the full vetting process I went through before handing over my money. Spoiler: it's exactly what your clients are doing right now.

If you're visible but not converting the calibre of clients you want, you've got an authority gap. And this episode shows you exactly how to close it.

We cover:

• Why visibility and authority aren't the same thing (and why this matters more than ever)
• The real research process premium clients go through before they book
• Why you're actually way more qualified than you think - at every revenue level
• What journalists and PR gatekeepers are genuinely looking for
• How to build the authority infrastructure your clients need to find you

And once you've had a listen you can:

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

If you've ever wondered whether doing the work on your PR actually makes a difference to your business, this episode is your answer.

Nicola Pye is The Leadership Coach and People Person who works with founders and senior leaders of purposeful businesses. After 20+ years at EY she set up on her own and has had a pretty incredible year, launching her own thought leadership initiative The Purpose Papers, hosting a VIP launch event, landing keynote speaking gigs, national press coverage and winning a small business award. 

In this conversation we talk about how getting really clear on your positioning and building "authentic authority" has transformed how her ideal clients find her -  and how they arrive already knowing they want to work with her before they've even had a discovery call.

Nicola did my 1-2-1 Accelerator programme for six months and is now part of my DIY PR membership 

We cover:

• Nicola's thought leadership work and how this has created so many opportunities for her business 
• The VIP launch event that terrified her -  and why it was one of the best things she's ever done
• How she landed a national press opportunity on day one of joining my DIY PR membership
• Why your existing network is your biggest PR asset
• The honest reality of a tough business year and why building foundations matters

Find out more about Nicola:

https://www.nicolapye.com/

https://www.linkedin.com/in/nicolapye/

https://www.instagram.com/nicolapye.theleadershipcoach

And once you've had a listen you can:

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

In this episode Small biz PR strategist Pippa Goulden looks at the key thing that's holding you back from positioning yourself as a go-to expert in your industry and building your authority. 

In this episode:

• Why the real barrier to authority isn't credentials or strategy - it's internal
• What it's costing you every week you don't position yourself as THE expert
• The shift that changes everything (and why it's 80% of the battle)
• What "deciding you're the authority" actually looks like in practice

This is the previous episode I reference that talks about why Authority is more important than Visibility here

And once you've had a listen you can:

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

You know what you should be doing. You've written the pitch. Edited it seventeen times. And it's still sitting in your drafts.

The people getting those opportunities? They're not braver than you. They're not more qualified. They're just hitting send.

In this episode:

• Thing 1: Imposter syndrome (and why everyone feels it)
• Thing 2: Perfectionism (there is no perfect pitch)
• Thing 3: Fear of rejection (what if they say YES?)

The thing stopping you isn't that you're not ready. It's fear dressed up as logic.

Think about one pitch you've been putting off. One email sitting in your drafts.

And send it today.

Not tomorrow. Not when it's perfect. Not when you feel braver.

Today.

And once you've had a listen you can:

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

Feeling stuck in your Instagram bubble? Exhausted from the content hamster wheel? You're not alone.

I just looked at where my revenue actually came from this month so far. Only 20% was from Instagram and Meta ads. The rest came from everywhere else - PR, networking, referrals, workshops.

We've put all our eggs in the Instagram basket. But what worked 5 years ago doesn't work anymore. The algorithm changes, your reach drops, and you're stuck talking to the same people over and over again.

Here's what actually grows your business:

Building authority beyond your own channels. Getting featured on podcasts. Being quoted in articles. Speaking at events. Reaching NEW audiences who've never heard of you before.

Instagram is ONE channel. It shouldn't be your ONLY channel.

In this episode:

• Why 99% of businesses are struggling with Instagram (it's not just you)
• Where my clients actually come from (the real data)
• How to break out of your bubble and reach new audiences
• Why authority beats audience size every time

Stop putting all your eggs in the Instagram basket. Build authority. Get known beyond the algorithm.

And once you've had a listen you can:

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

Small Biz PR strategist Pippa Goulden sits down with wellness business coach and Get Known alumni Caroline Copp to discuss why waiting to be discovered doesn't work, how to build your profile strategically (without doing ALL the things), and why sending the email is the only thing standing between you and the opportunities you want.

Connect with Caroline:

https://www.carolinecopp.co.uk/

https://www.instagram.com/carolinecopp/

https://www.carolinecopp.co.uk/scaling-wellness-podcast

And once you've had a listen you can:

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

You've set the intentions. But you're fed up watching others get the podcast interviews, speaking gigs, and press features while your pitches sit in drafts.

Small business PR strategist Pippa Goulden shows you how to actually make it happen in 2026.

Three steps to get known:

1. Make the commitment - this is core business strategy, not a nice-to-have
2. Get clear on THE thing you want to be known for (not everything - THE thing)
3. Take messy action - send the email, make the pitch, take the first step

In 2026, authority and trust are everything. PR gives you third-party validation that builds credibility faster than any social media post.

Stop waiting to be asked. Make 2026 your Get Known year.

And once you've had a listen you can:

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

PR expert Pippa Goulden chats to award-winning children's author and Eco-Able founder Dani Seatter about how she's used DIY PR to transform her business  landing features on Sky News, winning multiple awards and creating impactful campaigns that are changing lives.

What You'll Learn:

• How Dani landed a Sky News interview through strategic timing and persistence
• Why collaboration is the secret weapon for small business PR
• The truth about awards: How to choose the right ones and why the application process is valuable even if you don't win
• Book launch PR strategy: Why you need to start building your profile months (not weeks) before publication
• The power of "dancing on other people's dance floors" through charity partnerships and expert collaborations
• How to create newsworthy campaigns around awareness weeks and national curriculum changes
• Why small PR wins matter just as much as the big ones and how they build momentum over time

Find Dani at

https://eco-able.co.uk/

https://www.instagram.com/eco_able

https://www.linkedin.com/in/danielle-seatter-ec0/

https://eco-able.co.uk/eco-childrens-books/bereavement-book-campaign/

And once you've had a listen you can:

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

Welcome to 2026!  

Coach and magic maker Caroline Britton is back by popular demand (her first episode is still one of my most downloaded!) to help us kick off the new year with clarity, purpose and a plan that actually feels good.

In this episode, we dive deep into:

• Setting Your 2026 Business Vision
• Getting Uncomfortable (in the Best Way)
• Building Real Authority
• How to make this your best, most magical year yet in your business 

This is the year of expansion, momentum, and new beginnings.

Find Caroline at 

https://www.caroline-britton.com/

https://www.instagram.com/carolinebrittoncoaching

And once you've had a listen you can:

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]