PR Made Simple

What happens when an experienced founder decides to own her authority, fully and on her own terms?

In this episode of PR Made Simple, Pippa Goulden talks to her 1-2-1 client Rachel Cashman about how she uses PR to build authority as an expert in leadership and psychological safety, from press coverage to pitching journalists, building media relationships and creating thought leadership through her own podcast and white paper.

Rachel is the founder of The Fearless Facilitator Method® and the person organisations call when they have a conversation they cannot have themselves. With over 20 years working inside the NHS, government, defence and the private sector, she’s become one of the most distinctive voices on leadership under pressure, psychological safety and what happens when nobody in the room will say the thing everyone is thinking.

Rachel has worked closely with Pippa in her 1:1 Authority Accelerator this year, and she practises what she preaches. She’s deliberate about exactly where she wants her voice heard, confident turning down what isn’t right, and fast to claim the opportunities that are.

In this episode they discuss:

• The tipping point: why “how are they in that magazine?” finally got her to act
• Why the deep work up front, getting clear on what she wants to be known for, made every decision since faster
• The media training that means she’s never fazed by a microphone
• Pattern spotting: how to find PR angles in sensitive client work without exposing a client
• How to pitch journalists and build media relationships as equals, including the cold pitch that led to a meeting
• Why her proudest PR wins will never appear on her website
• Owned Authority: how her podcast hit number 8 in the Apple business charts and why her white paper does the filtering for her
• How PR sharpened her whole business strategy, and why clients are now budgeting to bring her in for 2027
• Building authority before launching her new psychotherapy service

Find Rachel Cashman here:
Website
Fearless Diversity Podcast -
LinkedIn - 

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

You can't buy authority. But you can absolutely build it.

A row has kicked off in the US coaching world after speakers paid $25k each to appear at an event and say they didn't get what they were promised. In this episode, Pippa Goulden looks past the drama at the bigger question: should you ever pay to speak, be featured or be booked? And if not, what actually builds the kind of authority that grows your business?

In this episode:

• Why pay to play stages don't work for the speaker, the host or the audience
• how pay to play is showing up in different ways - and what the alternatives are for you 
• How one unpaid talk turned into £40k and counting
• The biggest PR myths, and why they're holding you back
• Why PR shouldn't sit separately from the rest of your marketing 
• What a launch really looks like when reputation does the heavy lifting

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

This week Pippa Goulden is joined by Emma Post, co-founder of NE Family Law and a Resolution accredited specialist family solicitor and mediator with 18 years' experience.

Eighteen months ago, Emma joined Get Known with no idea where to start with PR. The six-week sprint gave her the foundations: her positioning, her plan, and a clear sense of what PR was actually for. From there she spent six months in Pippa's 1:1 Accelerator and is now a member of her DIY PR Membership. She's still building on that groundwork today.

Emma came into PR thinking it meant press, TV and her face everywhere. She has since built a reputation across panels, podcasts, industry writing, local community work and a collaborative events series. None of it required her to share a single client's story.

In this episode:

• Why Emma set up her own firm after COVID, and what changed when she stepped into the founder role
• The moment PR stopped feeling vain and started feeling like purpose
• How Get Known gave her a plan she still goes back to when she needs to refocus
• How she spreads her PR across three audiences: the legal industry, clients and referral networks
• Finding time for PR when it comes in peaks and troughs
• Turning down quick-hit press opportunities to protect client confidentiality
• Why PR is a slow burn, and why so many founders give up too soon
• What's next for Emma: panels, a webinar series, a podcast series and growing the team
  
  Find out more about Emma:
  Website
  LinkedIn
  Link for Emma's Webinars: https://ne-familylaw.co.uk/about/webinars/

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

Two years ago PR expert Pippa did a talk that changed everything in her business. Not because of the talk itself, but because of what she did before it, during it and after it.

Two years on and Pippa is looking back at the impact that talk - and getting out of her own way - has had on her business. 

The £40k revenue impact, the sixth Get Known cohort, Get Known Live in November, none of it exists without one decision to back herself.

In this episode:

- Why Pippa spent three years watching a speaking opportunity she knew was right for her and did nothing about it
- The imposter syndrome, the eight outfits and what the build up to the talk was really like
- The Peacock Feather Effect and what happens to your energy when you back yourself
- How she turned one talk into two opportunities and the immediate impact on her business
- Why she is taking the credit, not the speaking opportunity itself 
- What two years of exercising the confidence muscle actually looks like

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

PR Expert Pippa Goulden is back after the summer and hitting September at full speed. In this episode she takes you behind the scenes of her own PR strategy for Q3 and Q4, what she is actually doing, why she is doing it and what you can take for your own business.

And whether you have a launch coming up or not, this one is for you. Because the opportunities you want in 2027 start with the work you do now.

In this episode:

- Why strategic PR is never reactive and why your 2027 opportunities need to be planted now
- The specific PR routes Pippa is focusing on this quarter and why they work
- Why in person events are non-negotiable and what happened at Ideas Fest
- The daily pitching challenge she set herself in September and what she has learned so far
- The post-it note story that perfectly explains why the no is almost never about you
- Why the buyer journey has changed and what that means for your business right now

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

August has felt a bit meh. And PR strategist Pippa Goulden is willing to bet she is not the only one.

In this episode Pippa gets honest about what happens when high achieving women slow down, why the antsy feeling is not a sign something is wrong and what she has actually been building in the background while the content hamster wheel has felt heavier than ever.

This one is for the founder who is exhausted from performing for the algorithm and ready to do the work that actually lights her up.

In this episode:

- Why the meh feeling in August is actually really important information and what it is trying to tell you
- The moment that reminded Pippa exactly why she does what she does
- Why busy is not the same as strategic and loud is not the same as effective
- What Pippa has actually been building this summer while her Instagram content has been quieter, including a private podcast that just hit number 22 in the podcast charts
- Why the gap between where you are now and where you want to be is smaller than you think
- And what it actually looks like to build momentum somewhere the algorithm cannot see

If you have been feeling flat, a bit lost or like everyone else is powering ahead while you are standing still, this episode is for you. 🚀

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

This week PR expert Pippa Goulden is joined by Lauren Mucklow, co-founder of What She Said, a growth ecosystem supporting female service-based business owners from solo founder right through to scale-up. 

Lauren joined Get Known (Pippa's six-week signature PR sprint) and has since become a member of her DIY PR membership, so this episode is a proper look at what it's actually like to do your own PR when you run a growing business, plus what Lauren sees over and over again when she works with founders on scaling.

In this episode::

• Why Lauren invested in her own PR, and how thinking about her own buying behaviour (know, like, trust) shaped that decision
• The mindset shift that comes with seeing yourself as an equal in the room, and why so many founders apologise for taking up space instead of pitching for it
• What's actually moved the dial for What She Said since doing their own PR: new audiences, more credibility, and content that gives her a point of view instead of shouting into the void
• Why positioning has to come before content, not the other way round, and how founders often start with "what do I post today" instead of "what do I want to be known for"
• Building a female founder community both online and in person in the North West, and why she's now taking events to more UK cities including Edinburgh and Leeds

We also talk about Get Known In A Day coming to the North West in January 2026 -watch this space!

Connect with Lauren on LinkedIn Instagram and her website 

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

Forget brat summer. This year it is the summer of the sheep.

Small biz PR expert Pippa Goulden has been watching something happen across social media that has been making her genuinely twitchy. The Yap challenge. Butter yellow content. Social media templates taking over everyone's feeds. And a growing sense that everyone is starting to look, sound and say exactly the same thing.

In this episode Pippa names the flock effect, why it is happening and why it matters far more than just aesthetics for your business growth strategy.

In this episode:

- The trends filling Pippa's feed this summer and why they are making her question whether founders are focusing on the right things
- Why The Flock Effect happens and the specific factors making it worse right now
- Why visibility and authority are not the same thing and which one actually grows your business
- What AI search means for founders who are still putting all their eggs in the Instagram basket
- What the founders who will look back on 2026 feeling proud are doing differently right now

Plus Pippa's honest confession about the post she knew was not going to land even as she was posting it.

Stop following the flock. Send the f*cking email.

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

Mills Gray is a business strategist, NLP practitioner, speaker and author of The Rebellious Leader. She helps successful women build businesses that create more capacity, more predictable income and less dependence on them as the operating system.

In this episode Pippa and Mills talk about her brand new book (out this week!) the PR behind it and why doing things the way you think you should rarely works.

In this episode:

- What made Mills write The Rebellious Leader and why it is not like any business book you have read before
- Why every time you do something because you think you should, you lose a little bit of yourself
- The difference between being scared of something and it simply not being aligned with you
- How Mills has approached the PR for her book launch and what she has learned
- Why your book is not your PR hook and what actually is
- The passive visibility trap in action and why being specific changes everything

Buy The Rebellious Leader here

Find out more about Mills here

Follow her on Insta here

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

It's July. Which means in PR land, Christmas has already started.

Pippa has been doing Christmas PR for over two decades and this will be her sixth Xmas inside The PR Set.

In this episode she is not giving you the standard checklist. She is telling you what actually makes the difference between the founders who look back on Q4 feeling proud and the ones who wish they had started earlier.

In this episode:

- Why Christmas PR creates opportunities you could never have planned for, including the member who went from the Daily Telegraph to BBC Morning Live
- Why 2026 is different and why starting now is your competitive advantage
- The number one rule of Christmas PR at The PR Set and why you shouldn't put all your eggs in the Christmas Gift Guide Basket 
- What Pippa would actually do if she were starting her Christmas PR today
- The five step practical plan to get you from now to a brilliant Q4

Your Q4 self is going to be very grateful you listened to this in July.

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here