You've been building in the shadows long enough.

If you're brilliant at what you do but somehow invisible in your industry, this episode is for you. Small Biz PR Expert Pippa Goulden dives into why building your personal profile (not personal brand!) matters, what's really stopping you from stepping out, and most importantly, how to get started without feeling like a fraud.

In this episode, you'll discover:

• Why "personal brand" and "visibility" are problematic terms that might be holding you back
• The four big blockers keeping female entrepreneurs hidden (and how to overcome them)
• The business benefits of getting known - from the opportunity magnet effect to the peacock feather confidence boost
• How to use storytelling without oversharing your private life
• Practical first steps to start getting known for your expertise

Someone out there needs exactly what you offer, but they can't find you because you're playing small. Time to change that.

Ready to step out of the shadows? Pippa's Get Known Group Sprint starts in October - a 6-week action-focused program for ambitious female founders ready to position themselves as THE authority in their field. Find out more and jump in before the Early Bird Price runs out:

https://www.theprset.com/get-known-autumn

And once you've had a listen you can:

- Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here

- Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses)

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

Ready to harness that back-to-school energy for your PR? 

September is like New Year without the pressure - and it's the perfect time to get your PR strategy moving.

In this episode small business PR expert Pippa Goulden gives her top tips on getting your PR started (or restarted) 

Whether you're focused Q4 Christmas sales, or have one eye on 2026, Pippa gives her top tips on how to have a September PR reset

Sign up for the wait list for Get Known here 

And once you've had a listen you can:

- Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here

- Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses)

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

In this conversation, Pippa Goulden and psychologist, coach and business consultant Leila Ainge discuss the concept of imposter phenomenon, particularly among female entrepreneurs.  In this episode they discuss:

- What Imposter Phenomenon is and what we can do about it

- Comparison culture and how to navigate it (it's not what you think!)

- The peer group paradox

- The benefits of community and supportive environments 

- Why action beats perfection and how joy can help to rewire your bring to help you celebrate your own successes

If you're keen to step out of the shadows and get known for what you do but something's holding you back, have a listen to this episode and prepare to have everything you think about imposter "syndrome" turned on its head. 

Find out more about Leila's work:

LinkedIn https://www.linkedin.com/in/leilajaneainge/

Website https://www.leilaainge.co.uk

Instagram https://www.instagram.com/leilaainge/

And once you've had a listen you can:

- Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here

- Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses)

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

In this episode Small Business PR expert Pippa Goulden answers the question whether you should down PR tools over the summer or keep going (Spoiler alert: Keep going!) Discovery how to keep the momentum going, what opportunities there are for your business over the summer and tips on how to approach it. 

And once you've had a listen you can:

- Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here

- Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses)

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

In this solo episode Small business PR expert Pippa Goulden is flipping the script on what it really takes to be seen, heard, and successful. This isn’t about pitching templates or press release hacks — it’s about the inner and outer habits of the wildly successful women she surrounds herself with (and how you can adopt them too).

Expect equal parts mindset, real talk, and strategic action — all served up with Pippa’s signature warmth and honesty.

 What You’ll Learn:

The key habits Pippa sees again and again in the most successful female founders
Why “just taking action” is the real game-changer — even if it’s messy
How defining your own version of success helps you stand out in PR (and life)
The art of not caring what other people think (and why that’s your superpower)
How to position yourself with clarity so opportunities come your way
Why systems and data don’t have to be scary (and can actually free you)
Why doing it alone is not the vibe — and what kind of support to look for

"None of these things require a big budget or years of experience. They’re just choices about how you show up."

And once you've had a listen you can:

- Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here

- Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses)

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

Sophie Griffiths is a business growth strategist and Meta™ Ads expert known for helping impatiently ambitious women scale their business by growing an audience of super fans. 

In this episode small biz PR expert Pippa Goulden talks to Sophie about how PR and ads work so well together and why an integrated approach is a must for your marketing strategy. 

Pippa and Sophie discuss:

- Why ads fail 

- The PR & Ads Power Combo that builds trust and reach

- How Sophie's built her own profile as a go-to expert in the space 

- How to get started with ads 

And if you want to find out more about Sophie's work:

• Connect with her on Insta here
• Her Audience Builder Course here
• Find out more about her Mini Mind here 
• And her Mastermind (that I'm in and highly recommend) here

(note these are aff links but I'd share with you anyway because I highly recommend Sophie if you want to up your ads game)

And once you've had a listen you can:

- Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here

- Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses)

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

If PR is on your To Do list in 2025 and you've not quite got to it yet, then this is the episode for you.

Small biz PR expert Pippa Goulden is here to call you out on your excuses and get you unstuck and taking action once and for all.

She addresses common obstacles such as overthinking, prioritisation issues, and reliance on social media as the sole marketing strategy. 

Pippa emphasises the importance of taking action and getting results that build credibility and trust with audiences.

 The episode concludes with actionable steps for listeners to kickstart their PR journey and a special offer for her DIY PR membership.

You can get a six month subscription to The PR Set for just £247 until midnight on **Friday 4th July** be quick!

Find out more here

https://www.theprset.com/DIY-Membership

And once you've had a listen you can:

- Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here

- Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses)

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

In this episode, small business PR expert Pippa Goulden explores whether awards should be part of your PR strategy. She breaks down how to evaluate awards, use them strategically, and avoid common pitfalls that can waste your time and money.

Takeaways

• Not all awards are created equally; do your research.
• Look for credible judging panels and past winners' experiences.
• Awards can provide third-party validation and recognition.
• Utilize award wins in your marketing strategy.
• Nominations can be just as valuable as wins.
• Networking opportunities arise from award ceremonies.
• Be strategic about which awards to enter.
• Understand the costs associated with entering awards.
• Awards should align with your business objectives.
• Leverage award wins for ongoing PR efforts.

The examples Pippa uses in the episode:

https://eco-able.co.uk/about/

https://www.linkedin.com/in/danielle-seatter-ec0/

https://www.pripri.co.uk

https://www.ambustum.co.uk

6 month subscription to The PR Set's DIY PR Membership available until 5th July - find out more here https://www.theprset.com/offers/mhschvLi/checkout

And once you've had a listen you can:

- Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here

- Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses)

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

In this episode, small business PR expert Pippa Goulden discusses the essential strategies for effective Christmas PR planning, emphasising the importance of starting early, setting clear goals, and understanding the PR opportunities for your business.

She provides actionable steps for small businesses to enhance their visibility and credibility during the festive season. 

Pippa also highlights the need for a layered PR approach that goes beyond gift guides, empowering small business owners to take control of their PR efforts without relying on large budgets or agencies.

This episode gives you everything you need to create a strategic Christmas PR plan that will help you stand out, sell more, and avoid last-minute panic in Q4.

And once you've had a listen you can:

- Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here

- Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses)

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

Marketing and business strategist Alice Benham is living proof you don't need an expensive PR agency to get known for what you do. In this power-packed episode, small biz PR expert Pippa Goulden talks to the business strategist, podcaster and bestselling author about how she's built her name for herself and got known for what she does.

From her mega book launch that involved 85 different activities in just 6 weeks, to the random podcast that generated more clients than any mainstream press, Alice shares the real behind-the-scenes of building visibility that actually converts.

Plus we deep dive into how to apply strategy in your business, why taking action is the key to driving your business forward and why we should all be bringing joy into our businesses and enjoying the journey. 

What You'll Learn

• Why "strategy" isn't scary: Alice's simple definition that will change how you think about planning
• The power of "scars not wounds": How to share vulnerably without oversharing
• Her 6-month consistency rule: Why most people give up before their efforts have a chance to work
• The "everything I can control" approach: What Alice focuses on instead of outcomes
• Product vs service PR: Key differences and what works for each
• Integration secrets: How to amplify your PR through your existing marketing

Connect with Alice

• Website: alicebenham.co.uk
• Instagram: @alice_benham
• Podcast: Starting the Conversation
• Book: The Digital Marketing Handbook

And once you've had a listen you can:

- Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here

- Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses)

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]