Ok bear with me, this isn't the sexiest of PR topics - but it's one that causes small biz owners to stumble as they debate whether or not they need to write one, then put it off and use it as an excuse to not get their PR done (I see you). 

In this episode, I'm jumping it to tell you everything you need to know about press releases included:
- What a press release actually is
- Whether you need a press release (and if you don't what you might need instead)
- Why you should look at the press releases role as the supporting actor rather than the lead role
- The format your press release should be in
- How to incorporate it into your pitch 

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Or if you just want to hand it all over to me to do for you, I can do that too

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

In this episode Pippa Goulden lets you in to how she scored a huge PR win, speaking at Top Drawer trade show.  

From battling imposter syndrome to nailing the perfect pitch, Pippa breaks down how she got the opportunity. 

She also shares her secrets on prepping like a pro, owning the stage, and the impact it's had on her business.  Plus what’s next on her journey to keep growing and connecting with her community and find more PR opportunities to keep the momentum building. 

00:00
Introduction to PR Opportunities

03:08
Overcoming Imposter Syndrome

06:00
The Pitching Process

08:59
Preparation for Public Speaking

11:48
The Impact of Speaking Engagements

14:59
Future Plans and Community Support

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Or if you just want to hand it all over to me to do for you, I can do that too

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

Ever wondered why some days you're a PR powerhouse and others you're too scared to press send on that pitch email? Well your subconscious has more to do with it than maybe you realise.  

In this episode, I'm sitting down with The Subconscious Expert, coach Rebecca Haydon to unlock the secrets of your mind and discover how it's secretly influencing your PR success (or those sneaky self-sabotaging moments we all have!)

Get ready to discover:

• Why your brain might be playing tricks on your PR efforts (and how to turn the tables)
• The real reason you're procrastinating about that pitch email
• How to become besties with your inner critic (yes, really!)
• The mindset shifts that could transform your PR game overnight

If you've ever felt like you're holding yourself back or that imposter syndrome is your unwanted BFF, this episode is your secret weapon to breaking free and showing up confidently in your business.

This episode is for you if you're ready to step into your PR in 2025 and need a gentle push in the right direction.

Find Rebecca at https://www.rebeccahaydon.com and https://www.instagram.com/_rebeccahaydon_/ and listen to her podcast The Subconscious Expert here

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Or if you just want to hand it all over to me to do for you, I can do that too

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

In this conversation, Pippa Goulden and Happy HQ's co-founderJanine Jacobs discuss how service businesses can use PR to get known for what they do, build credibility in their business and strategic PR approaches for B2B businesses.

Janine shows how she's used DIY PR to generate press coverage in places like Stylist, Glamour and Courier as well as speaking opportunities on some of the most important industry stages. All whilst having fun in the process.

Janine shares insights on leveraging content and media for effective PR, the joy of engaging in PR activities, and the value of collaboration and partnerships.

Janine is the founder of workplace culture specialists Happy HQ and can be found on LinkedIn here and at https://happyhq.co.uk
 
Find out more about my new course Get Known here
https://www.theprset.com/get-known


00:00
Introduction to Happy HQ and Its Mission

03:27
The Evolution of Workplace Culture

06:13
Navigating PR in a B2B Landscape

09:17
Building a Personal Brand Through PR

11:46
Leveraging Content for Discoverability

13:46
The Importance of Authenticity in PR

16:37
Impact of PR on Business Growth

19:20
Preparing for Speaking Engagements

21:43
The Importance of Authenticity in PR

25:58
Strategic Roles in Co-Founding

27:57
Taking Action: From Planning to Execution

29:43
Building Resilience in PR

32:14
Collaborations: A Key to PR Success

33:16
Top Tips for Starting PR

35:23
Looking Ahead: Future Plans for Happy HQ

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Or if you just want to hand it all over to me to do for you, I can do that too

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

In this episode of PR Made Simple, Pippa Goulden dives into how to set yourself up for PR success in 2025. 

She highlights the importance of reflecting on the past year, creating a strategic plan, and setting clear, actionable goals. 

Pippa shares tips on aligning your PR efforts with your business calendar, researching upcoming industry trends, and committing to a consistent PR approach to achieve your desired results. 

Whether you're looking to boost your brand's visibility or fine-tune your PR strategies, this episode offers a practical roadmap for making 2025 your best PR year yet.

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Or if you just want to hand it all over to me to do for you, I can do that too

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

In this week's episode, Pip Dawes, co-founder of Marlo Wine and longtime member of The PR Set, shares the journey of building a unique wine business that caters to a new generation of wine drinkers. 

From the inception of Marlo and its growth during the pandemic to innovative DIY PR strategies and collaborations, Pip discusses the importance of community, founder visibility, and the challenges of scaling a business. 

Pip also reveals the unexpected magic that happens from brilliant PR. 

Learn how strategic PR, aligned collaborations, community-building and some brilliant press coverage can help to turn a startup into an industry disruptor.

00:00
The Birth of Marlow Wine

03:37
Innovative PR Strategies

06:25
Collaborations and Community Engagement

09:29
Press Coverage and Brand Storytelling

12:25
Scaling Challenges and Lessons Learned

14:56
The Importance of Founder Visibility

17:34
Future Plans and Market Adaptation

https://marlo.wine
https://www.instagram.com/marlowine/

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Or if you just want to hand it all over to me to do for you, I can do that too

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

This week, influencer, author and podcaster Cat Sims aka @notsosmugnow joins Pippa to pull back the curtain on the evolving world of influencer marketing. No fluff, just straight-talking insights from someone who's been in the game long enough to know what matters.

Cat and Pippa delve into the changing  landscape of influencer marketing, discussing the challenges and opportunities that come with it for brands from gifting to long-term partnerships

Cat shares her insights on navigating the influencer landscape, the joy of working with small businesses and her decision-making process for collaborations plus she gives her advice for small businesses looking to engage with influencers.

And if that's not enough, you can get £10 off Cat and Pippa's course "How To Work With Influencers" using the code POD10 - so it's just £39!

Find out more here


00:00
Introduction to Cat Sims and Her Journey

03:00
The Evolution of Influencer Marketing

05:48
Using Social Media as a PR Tool

11:00
Navigating Different Social Media Platforms

14:07
Content Creation: Strategy vs. Spontaneity

17:55
Building Relationships with Influencers

22:12
Finding the Right Influencers for Your Brand

25:00
Gifting Strategies for Small Businesses

26:15
The Cost of Influence:

28:07
Evolving Influencer Marketing: From Gifting to Partnerships

30:51
Building Genuine Brand Relationships

32:39
Navigating the Influencer Landscape: Challenges and Opportunities

35:07
The Joy of Working with Small Brands

37:09
The Primitive Power Triangle: Decision-Making in Collaborations

41:00
Advice for Small Businesses: Engaging with Influencers

45:00
The Future of Influencing: Writing and Broadcasting Aspirations

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Or if you just want to hand it all over to me to do for you, I can do that too

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

In this conversation, Hayley Southwood shares her entrepreneurial journey, emphasising the importance of authenticity, community, and resilience in business.

From her beginnings in childcare to launching a vintage ice cream van and eventually founding Southwood Living and the Southwood Social Hub, Hayley illustrates how embracing your true self and saying 'yes' to opportunities can lead to unexpected success.

The discussion also highlights the significance of building supportive networks for female entrepreneurs and the evolving nature of business in response to personal growth and external changes.

Find out more about Hayley at https://www.southwoodsocialhub.co.uk and on insta here and here

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Or if you just want to hand it all over to me to do for you, I can do that too

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

In this episode of PR Made Simple, Pippa Goulden breaks down why PR often feels like it’s not working—and what you can do about it. 

Whether you're working with  PR agency, Freelancer or you're DIY-ing it, Pippa debunks common PR myths, explaining why some businesses think PR doesn't work for them.
 
She reveals the secret to successful PR: a strategic, long-term approach that targets the right audience, manages expectations, and aligns with your broader marketing goals. Discover why PR isn’t a quick fix, but a game-changing tool when done right. Ready to turn your PR around? Tune in and learn how persistence and strategy can take your brand to the next level!

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Or if you just want to hand it all over to me to do for you, I can do that too

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

In this episode of PR Made Simple, Pippa Goulden dives into her personal journey of using organic PR to successfully grow her business over the past four years. She shares key insights into how collaboration and networking played vital roles in her PR strategy, stressing the importance of cultivating strong relationships within your industry. Pippa also talks about how generating press coverage and utilizing platforms like social media and podcasts can be highly effective tools for promoting a brand.

A core message in the episode is her encouragement to take action and face the fears that often come with pitching yourself to others. She reassures listeners that PR is not just for big corporations; it’s an accessible and powerful method for any business to boost visibility and achieve growth.

And once you've had a listen you can:

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Or if you just want to hand it all over to me to do for you, I can do that too

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]