The Honest Truth: What I'm Taking Into 2026 (And What I'm Leaving in 2025)

This isn't just a highlight reel. It's the warts-and-all truth about my most successful year yet - the brilliant highs, the messy middles, and the hard lessons I'm not repeating.

Here's exactly how putting on my big girl pants transformed my business (and bank balance).

In this episode, I'm getting real about:

- The breakthrough moment - Why stepping up and getting properly known (not just good at what I do) changed everything

 - The income truth - How I hit my full annual target 4 months early and why alignment with my audience was the secret- 

-  What actually worked - Pitching for scary opportunities, backing myself differently, and finally walking the walk I've been teaching

-  What I'm leaving in 2025 - Money mindset mistakes, being too formulaic, and giving Mrs Doubtfire way too much airtime

 - What I'm taking into 2026 - Big girl pants energy, more fun, better support, and a whole lot of courage

Here's what I learned: Every single breakthrough came from doing the things that scared me. Not the comfortable stuff. Not the "should do" strategies. The scary stuff that pushed me out of my comfort zone.

The bottom line? When you properly align with your audience, back yourself, and step into being known for what you do - your confidence changes, your opportunities change, and yes, your bank balance changes.

And once you've had a listen you can:

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

Dr Anna Colton is a leading clinical psychologist, author, podcaster, media consultant and This Morning regular. 

She's also one of Pippa's 1-2-1 Accelerator clients. 

In this conversation PR expert Pippa Goulden and Dr Anna look at what it takes to build authority in your field - the messy bits, the wobbles and why saying yes before you're ready is the only way forward. 

What we discuss:

• Why sending the fucking email (even with zero expectations) opens doors you can't imagine
• How Dr Anna went from ambivalent NHS psychologist to regular This Morning expert via drama school 
• The truth about building authority: it's incremental, it's uncomfortable, and it compounds
• Why being responsive beats being perfect every single time
• What actually happens when you stop treating PR as optional and bake it into your business strategy
• The wobbles successful people have (spoiler: they're constant) and why they keep going anyway

Find Dr Anna at 

https://www.dranna.co.uk/

https://www.instagram.com/drannacolton/

And find her very brilliant book here 

https://www.amazon.co.uk/How-Talk-Children-About-Food/dp/1785120557

And once you've had a listen you can:

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

Tired of being held hostage by Instagram's constant algorithm changes? It's time for a different approach.

In this episode, PR expert Pippa breaks down why algorithm dependency is keeping your business small and what to do instead. She shares how the biggest moments of growth in her own business came from PR opportunities - not Instagram posts - and reveals how members are using strategic PR to land on Sky News, get stocked in John Lewis and the V&A, publish books and become go-to experts in their fields.

This isn't about abandoning social media. It's about building an integrated strategy where Instagram maintains your business while PR actually grows it.

In this episode:

• Why our relationship with Instagram has become unhealthy (and what to do about it)
• The joy that comes from brilliant PR opportunities vs. checking your reach daily
• Real member wins: Dani on Sky News, Priya in National Trust and John Lewis, Sarah as the go-to EFT expert
• How to build a business that isn't dependent on one platform's algorithm
• Why starting your PR in December sets you up for momentum in 2026

Ready to break up with algorithm dependency? Let's do this.

And once you've had a listen you can:

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

You're showing up. You're putting yourself out there. People see you.

But are they remembering you? Are they converting into clients? Are you being known as THE go-to expert in your field?

In this episode, PR expert Pippa Goulden debunks the visibility myth that's keeping established business owners stuck. Because here's the truth: being seen isn't enough. Visibility doesn't build the reputation and authority that converts high-level clients and customers and opens doors.

If you're brilliant at what you do but somehow not being recognised as THE expert—this episode is for you.

What You'll Learn:

• Why being seen isn't the same as being known for what you do
• The visibility myth (and why it's keeping you stuck)
• What actually builds reputation and authority that converts clients
• Why third-party credibility works faster than any amount of visibility
• How to move from "people see me" to "people seek me out"
• Real examples of business owners who've made the shift

And once you've had a listen you can:

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

What happens when you quit your corporate job, move back in with your mum, and start making overnight oats in her kitchen? If you're Lauren O'Donnell, you build a nationally-stocked brand using the power of storytelling and strategic PR.

In this episode, Lauren shares how she:

• Transformed handwritten-label pots into a product stocked in 650+ Holland & Barrett stores, Ocado, and Selfridges
• Secured a Channel 4 TV ad (beating 2,000 other applicants)
• Raised 250% of her crowdfunding target using LinkedIn and video content
• Got featured by Meta alongside Dragon's Den star Steven Bartlett
• Built her founder profile to attract retail buyers, investors, and press coverage

Find Lauren On LinkedIn 

https://www.linkedin.com/in/lauren-o-donnell-2a513a49/

http://oatsu.co.uk

And don't forget you can try my DIY PR Membership just £1 for 14 day trial until Friday 21st November 

https://www.theprset.com/DIY-Membership

And once you've had a listen you can:

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

Ready to make 2026 YOUR year? In this episode, Pippa Goulden gets real about why waiting until January to work on your PR strategy is costing you opportunities right now.

If you've spent 2025 feeling frustrated—knowing you should be pitching yourself, landing podcast features, and securing speaking gigs, but defaulting to endless Instagram content instead—this episode is your wake-up call.

In this episode, you'll discover:

• Why the "I'll start in January" mindset is keeping you stuck
• The compound effect of PR (and why starting NOW gets you results in Q1/Q2)
• How to stop overthinking and start owning your expertise
• The difference between staying busy on social media vs. actually moving the needle
• Practical ways to make PR part of your everyday business routine (without it taking over)
• Why someone less qualified than you is landing the opportunities you want

You're ready. The only thing standing between you and those PR opportunities is you.

Pippa shares how she made this shift herself in October last year and the transformation it created in her 2025 business—plus details on her exciting new in-person PR strategy day happening January 14th in London.

2026 is just around the corner. Let's make it the year you finally step into the spotlight.

Find out more about Get Known In A Day here:

https://www.theprset.com/get-known-in-a-day

And once you've had a listen you can:

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

Trust has bottomed out. People have been burned by gurus, courses that didn't deliver and "experts" who were making it up as they went along. The old ways of doing things aren't working in the same way anymore - you can't just post on Instagram and expect clients to roll in.

But here's the thing: while everyone else is panicking about the trust recession, you can be building real, earned trust. And that's your biggest competitive advantage right now.

In this episode, I break down:

Why we're in a trust recession:

• The guru era fallout and why people have been burned
• The post-2020 shift and what's changed economically and culturally
• Why the traditional business growth tactics of the past 5 years are dying
• The AI factor making it harder to know what's real

The four ways PR builds trust when trust is scarce:

• Third party endorsement - why someone else saying you're good matters more than ever (and the psychology behind it)
• Building your personal profile so people feel like they know you before they hire you
• Word of mouth and recommendations - the most trusted form of marketing, especially now
• Human connection in an AI world - being provably human is your competitive advantage

This isn't just about visibility. It's about credibility. It's about building a reputation that actually means something when nobody's handing out their trust for free.

The trust recession is real - but it's also your biggest opportunity if you're willing to do the work to earn it.

And once you've had a listen you can:

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

Ro Fielden-Cook is the founder of The She Collective, a health and wellbeing membership for midlife women. In this episode, she gets brutally honest about building a business and the PR tactics that actually work for her business (spoiler: it's not trending audios).

From being featured on Sophie Ellis-Bextor's podcast to winning national awards and securing a 6-page spread in Top Santé magazine, Ro shares how she's done her own PR with boundaries and strategy - and why learning to talk about your mission (not just your job title) is the skill that changes everything.

In this episode:

• Why networking and "just sending the F*cking email" beats paid ads every time
• How to set PR boundaries that protect you (lessons learned the hard way)
• The moment Ro stopped saying "I'm just a PT" and learnt to talk about what she does and why
• Why awards gave her business and community credibility and morale boost
• What happened when Sophie Ellis-Bextor slid into her DMs

Connect with Ro: 

https://www.theshecollective.co.uk/

https://www.instagram.com/theshecollective_uk/

And once you've had a listen you can:

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

Ever wondered how to transform career upheaval into entrepreneurial success? Meet Emma Thomas, who turned redundancy into opportunity and built herself into one of the UK's leading voices in midlife and menopause.

In this inspiring episode, Emma shares exactly how she's got known for what she does - from launching her top-25 ranked podcast "Middling Along" with a secondhand microphone to landing features in The Guardian and beyond.

What you'll discover:

• Why Emma started her podcast despite thinking it was "ridiculous" - and how it opened doors she never imagined
• Her strategic approach to guest selection and why she doesn't accept every pitch
• How to use podcasting as a PR tool, not just marketing
• The art of spotting trends and making your pitch about the bigger picture
• Her refreshingly honest take on wearing multiple business hats
• Essential advice for nervous first-time pitchers

Listen to Emma's Podcast Middling Along Here

Connect with Emma on LinkedIn here

Find out more about working her here

And once you've had a listen you can:

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

Pippa's getting personal - in this tell-all episode, PR expert Pippa Goulden is deep-diving into the decision that transformed her nearly 5-year-old business.

In this episode, Pippa deep dives into what happened when she stopped fear running the show and how she landed a big industry speaking opportunity that's helped to transform her business. 

Her biggest takeaway? "Send the f*cking email" - because how many times do we overthink reaching out to someone, convinced they won't want to hear from us? 

Pippa shares the freeing truth that nobody cares about your business as much as you do, and that PR momentum works like a snowball rolling downhill. Once you get started and push through that sticky beginning phase, opportunities start compounding in magical ways.

And once you've had a listen you can:

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]