In this episode, small business PR expert Pippa Goulden explores whether awards should be part of your PR strategy. She breaks down how to evaluate awards, use them strategically, and avoid common pitfalls that can waste your time and money.

Takeaways

• Not all awards are created equally; do your research.
• Look for credible judging panels and past winners' experiences.
• Awards can provide third-party validation and recognition.
• Utilize award wins in your marketing strategy.
• Nominations can be just as valuable as wins.
• Networking opportunities arise from award ceremonies.
• Be strategic about which awards to enter.
• Understand the costs associated with entering awards.
• Awards should align with your business objectives.
• Leverage award wins for ongoing PR efforts.

The examples Pippa uses in the episode:

https://eco-able.co.uk/about/

https://www.linkedin.com/in/danielle-seatter-ec0/

https://www.pripri.co.uk

https://www.ambustum.co.uk

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