PR Made Simple

39. Ready to Get Known? How To Step Out Of The Shadows and Build Your Personal Profile


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You've been building in the shadows long enough.

If you're brilliant at what you do but somehow invisible in your industry, this episode is for you. Small Biz PR Expert Pippa Goulden dives into why building your personal profile (not personal brand!) matters, what's really stopping you from stepping out, and most importantly, how to get started without feeling like a fraud.

In this episode, you'll discover:

  • Why "personal brand" and "visibility" are problematic terms that might be holding you back
  • The four big blockers keeping female entrepreneurs hidden (and how to overcome them)
  • The business benefits of getting known - from the opportunity magnet effect to the peacock feather confidence boost
  • How to use storytelling without oversharing your private life
  • Practical first steps to start getting known for your expertise

Someone out there needs exactly what you offer, but they can't find you because you're playing small. Time to change that.

Ready to step out of the shadows? Pippa's Get Known Group Sprint starts in October - a 6-week action-focused program for ambitious female founders ready to position themselves as THE authority in their field. Find out more and jump in before the Early Bird Price runs out:

https://www.theprset.com/get-known-autumn

And once you've had a listen you can:

- Use the code SMALLBIZ15 to get 15% off your annual membership to The PR Set - just £382.50 for a whole year of PR!! available until 6pm on Monday 8th Dec. Use this link here and the discount will be automatically applied

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

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PR Made SimpleBy Pippa Goulden