Marketing and business strategist Alice Benham is living proof you don't need an expensive PR agency to get known for what you do. In this power-packed episode, small biz PR expert Pippa Goulden talks to the business strategist, podcaster and bestselling author about how she's built her name for herself and got known for what she does.

From her mega book launch that involved 85 different activities in just 6 weeks, to the random podcast that generated more clients than any mainstream press, Alice shares the real behind-the-scenes of building visibility that actually converts.

Plus we deep dive into how to apply strategy in your business, why taking action is the key to driving your business forward and why we should all be bringing joy into our businesses and enjoying the journey. 

What You'll Learn

• Why "strategy" isn't scary: Alice's simple definition that will change how you think about planning
• The power of "scars not wounds": How to share vulnerably without oversharing
• Her 6-month consistency rule: Why most people give up before their efforts have a chance to work
• The "everything I can control" approach: What Alice focuses on instead of outcomes
• Product vs service PR: Key differences and what works for each
• Integration secrets: How to amplify your PR through your existing marketing

Connect with Alice

• Website: alicebenham.co.uk
• Instagram: @alice_benham
• Podcast: Starting the Conversation
• Book: The Digital Marketing Handbook

And once you've had a listen you can:

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]