PR Made Simple

Ro Fielden-Cook is the founder of The She Collective, a health and wellbeing membership for midlife women. In this episode, she gets brutally honest about building a business and the PR tactics that actually work for her business (spoiler: it's not trending audios).

From being featured on Sophie Ellis-Bextor's podcast to winning national awards and securing a 6-page spread in Top Santé magazine, Ro shares how she's done her own PR with boundaries and strategy - and why learning to talk about your mission (not just your job title) is the skill that changes everything.

In this episode:

• Why networking and "just sending the F*cking email" beats paid ads every time
• How to set PR boundaries that protect you (lessons learned the hard way)
• The moment Ro stopped saying "I'm just a PT" and learnt to talk about what she does and why
• Why awards gave her business and community credibility and morale boost
• What happened when Sophie Ellis-Bextor slid into her DMs

Connect with Ro: 

https://www.theshecollective.co.uk/

https://www.instagram.com/theshecollective_uk/

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

Ever wondered how to transform career upheaval into entrepreneurial success? Meet Emma Thomas, who turned redundancy into opportunity and built herself into one of the UK's leading voices in midlife and menopause.

In this inspiring episode, Emma shares exactly how she's got known for what she does - from launching her top-25 ranked podcast "Middling Along" with a secondhand microphone to landing features in The Guardian and beyond.

What you'll discover:

• Why Emma started her podcast despite thinking it was "ridiculous" - and how it opened doors she never imagined
• Her strategic approach to guest selection and why she doesn't accept every pitch
• How to use podcasting as a PR tool, not just marketing
• The art of spotting trends and making your pitch about the bigger picture
• Her refreshingly honest take on wearing multiple business hats
• Essential advice for nervous first-time pitchers

Listen to Emma's Podcast Middling Along Here

Connect with Emma on LinkedIn here

Find out more about working her here

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

Pippa's getting personal - in this tell-all episode, PR expert Pippa Goulden is deep-diving into the decision that transformed her nearly 5-year-old business.

In this episode, Pippa deep dives into what happened when she stopped fear running the show and how she landed a big industry speaking opportunity that's helped to transform her business. 

Her biggest takeaway? "Send the f*cking email" - because how many times do we overthink reaching out to someone, convinced they won't want to hear from us? 

Pippa shares the freeing truth that nobody cares about your business as much as you do, and that PR momentum works like a snowball rolling downhill. Once you get started and push through that sticky beginning phase, opportunities start compounding in magical ways.

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

You've been building in the shadows long enough.

If you're brilliant at what you do but somehow invisible in your industry, this episode is for you. Small Biz PR Expert Pippa Goulden dives into why building your personal profile (not personal brand!) matters, what's really stopping you from stepping out, and most importantly, how to get started without feeling like a fraud.

In this episode, you'll discover:

• Why "personal brand" and "visibility" are problematic terms that might be holding you back
• The four big blockers keeping female entrepreneurs hidden (and how to overcome them)
• The business benefits of getting known - from the opportunity magnet effect to the peacock feather confidence boost
• How to use storytelling without oversharing your private life
• Practical first steps to start getting known for your expertise

Someone out there needs exactly what you offer, but they can't find you because you're playing small. Time to change that.

Ready to step out of the shadows? Pippa's Get Known Group Sprint starts in October - a 6-week action-focused program for ambitious female founders ready to position themselves as THE authority in their field. Find out more and jump in before the Early Bird Price runs out:

https://www.theprset.com/get-known-autumn

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

Ready to harness that back-to-school energy for your PR? 

September is like New Year without the pressure - and it's the perfect time to get your PR strategy moving.

In this episode small business PR expert Pippa Goulden gives her top tips on getting your PR started (or restarted) 

Whether you're focused Q4 Christmas sales, or have one eye on 2026, Pippa gives her top tips on how to have a September PR reset

Sign up for the wait list for Get Known here 

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

In this conversation, Pippa Goulden and psychologist, coach and business consultant Leila Ainge discuss the concept of imposter phenomenon, particularly among female entrepreneurs.  In this episode they discuss:

- What Imposter Phenomenon is and what we can do about it

- Comparison culture and how to navigate it (it's not what you think!)

- The peer group paradox

- The benefits of community and supportive environments 

- Why action beats perfection and how joy can help to rewire your bring to help you celebrate your own successes

If you're keen to step out of the shadows and get known for what you do but something's holding you back, have a listen to this episode and prepare to have everything you think about imposter "syndrome" turned on its head. 

Find out more about Leila's work:

LinkedIn https://www.linkedin.com/in/leilajaneainge/

Website https://www.leilaainge.co.uk

Instagram https://www.instagram.com/leilaainge/

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

In this episode Small Business PR expert Pippa Goulden answers the question whether you should down PR tools over the summer or keep going (Spoiler alert: Keep going!) Discovery how to keep the momentum going, what opportunities there are for your business over the summer and tips on how to approach it. 

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

In this solo episode Small business PR expert Pippa Goulden is flipping the script on what it really takes to be seen, heard, and successful. This isn’t about pitching templates or press release hacks — it’s about the inner and outer habits of the wildly successful women she surrounds herself with (and how you can adopt them too).

Expect equal parts mindset, real talk, and strategic action — all served up with Pippa’s signature warmth and honesty.

 What You’ll Learn:

The key habits Pippa sees again and again in the most successful female founders
Why “just taking action” is the real game-changer — even if it’s messy
How defining your own version of success helps you stand out in PR (and life)
The art of not caring what other people think (and why that’s your superpower)
How to position yourself with clarity so opportunities come your way
Why systems and data don’t have to be scary (and can actually free you)
Why doing it alone is not the vibe — and what kind of support to look for

"None of these things require a big budget or years of experience. They’re just choices about how you show up."

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

Sophie Griffiths is a business growth strategist and Meta™ Ads expert known for helping impatiently ambitious women scale their business by growing an audience of super fans. 

In this episode small biz PR expert Pippa Goulden talks to Sophie about how PR and ads work so well together and why an integrated approach is a must for your marketing strategy. 

Pippa and Sophie discuss:

- Why ads fail 

- The PR & Ads Power Combo that builds trust and reach

- How Sophie's built her own profile as a go-to expert in the space 

- How to get started with ads 

And if you want to find out more about Sophie's work:

• Connect with her on Insta here
• Her Audience Builder Course here
• Find out more about her Mini Mind here 
• And her Mastermind (that I'm in and highly recommend) here

(note these are aff links but I'd share with you anyway because I highly recommend Sophie if you want to up your ads game)

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

If PR is on your To Do list in 2025 and you've not quite got to it yet, then this is the episode for you.

Small biz PR expert Pippa Goulden is here to call you out on your excuses and get you unstuck and taking action once and for all.

She addresses common obstacles such as overthinking, prioritisation issues, and reliance on social media as the sole marketing strategy. 

Pippa emphasises the importance of taking action and getting results that build credibility and trust with audiences.

 The episode concludes with actionable steps for listeners to kickstart their PR journey and a special offer for her DIY PR membership.

You can get a six month subscription to The PR Set for just £247 until midnight on **Friday 4th July** be quick!

Find out more here

https://www.theprset.com/DIY-Membership

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here