PR Made Simple

41. PR Success Story: Emma Thomas - From Redundancy To Getting Known as a leading name in the menopause space


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Ever wondered how to transform career upheaval into entrepreneurial success? Meet Emma Thomas, who turned redundancy into opportunity and built herself into one of the UK's leading voices in midlife and menopause.

In this inspiring episode, Emma shares exactly how she's got known for what she does - from launching her top-25 ranked podcast "Middling Along" with a secondhand microphone to landing features in The Guardian and beyond.

What you'll discover:

  • Why Emma started her podcast despite thinking it was "ridiculous" - and how it opened doors she never imagined
  • Her strategic approach to guest selection and why she doesn't accept every pitch
  • How to use podcasting as a PR tool, not just marketing
  • The art of spotting trends and making your pitch about the bigger picture
  • Her refreshingly honest take on wearing multiple business hats
  • Essential advice for nervous first-time pitchers

Listen to Emma's Podcast Middling Along Here

Connect with Emma on LinkedIn here

Find out more about working her here

And once you've had a listen you can:

- Use the code SMALLBIZ15 to get 15% off your annual membership to The PR Set - just £382.50 for a whole year of PR!! available until 6pm on Monday 8th Dec. Use this link here and the discount will be automatically applied

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]

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PR Made SimpleBy Pippa Goulden