PR Made Simple

In this episode, small business PR expert Pippa Goulden explores whether awards should be part of your PR strategy. She breaks down how to evaluate awards, use them strategically, and avoid common pitfalls that can waste your time and money.

Takeaways

• Not all awards are created equally; do your research.
• Look for credible judging panels and past winners' experiences.
• Awards can provide third-party validation and recognition.
• Utilize award wins in your marketing strategy.
• Nominations can be just as valuable as wins.
• Networking opportunities arise from award ceremonies.
• Be strategic about which awards to enter.
• Understand the costs associated with entering awards.
• Awards should align with your business objectives.
• Leverage award wins for ongoing PR efforts.

The examples Pippa uses in the episode:

https://eco-able.co.uk/about/

https://www.linkedin.com/in/danielle-seatter-ec0/

https://www.pripri.co.uk

https://www.ambustum.co.uk

6 month subscription to The PR Set's DIY PR Membership available until 5th July - find out more here https://www.theprset.com/offers/mhschvLi/checkout

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

In this episode, small business PR expert Pippa Goulden discusses the essential strategies for effective Christmas PR planning, emphasising the importance of starting early, setting clear goals, and understanding the PR opportunities for your business.

She provides actionable steps for small businesses to enhance their visibility and credibility during the festive season. 

Pippa also highlights the need for a layered PR approach that goes beyond gift guides, empowering small business owners to take control of their PR efforts without relying on large budgets or agencies.

This episode gives you everything you need to create a strategic Christmas PR plan that will help you stand out, sell more, and avoid last-minute panic in Q4.

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

Marketing and business strategist Alice Benham is living proof you don't need an expensive PR agency to get known for what you do. In this power-packed episode, small biz PR expert Pippa Goulden talks to the business strategist, podcaster and bestselling author about how she's built her name for herself and got known for what she does.

From her mega book launch that involved 85 different activities in just 6 weeks, to the random podcast that generated more clients than any mainstream press, Alice shares the real behind-the-scenes of building visibility that actually converts.

Plus we deep dive into how to apply strategy in your business, why taking action is the key to driving your business forward and why we should all be bringing joy into our businesses and enjoying the journey. 

What You'll Learn

• Why "strategy" isn't scary: Alice's simple definition that will change how you think about planning
• The power of "scars not wounds": How to share vulnerably without oversharing
• Her 6-month consistency rule: Why most people give up before their efforts have a chance to work
• The "everything I can control" approach: What Alice focuses on instead of outcomes
• Product vs service PR: Key differences and what works for each
• Integration secrets: How to amplify your PR through your existing marketing

Connect with Alice

• Website: alicebenham.co.uk
• Instagram: @alice_benham
• Podcast: Starting the Conversation
• Book: The Digital Marketing Handbook

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

In this episode, PR expert Pippa Goulden talks to James Sills, who transitioned from being a secondary school teacher to a successful singing entrepreneur and BBC collaborator. 

James shares his PR journey from writing his book "Do Sing" to founding Sofa Singers during lockdown, which catapulted him into the media spotlight, and all the brilliant things that have come since.  

The conversation demonstrates how strategic PR efforts and staying true to your values can lead to remarkable opportunities.

Top PR Lessons from James:

1. Narrow your focus to expand your reach - the more specific James became about his mission, the more opportunities opened up
2. Send those emails!! Almost all his major opportunities came from him initiating contact
3. Build and nurture genuine relationships with media contacts
4. Know what you stand for (and what you'll say no to)
5. Balance strategic planning with staying open to unexpected opportunities
6. Use writing (articles, books, social posts) to clarify your message and reach
7. Work with coaches or mentors to gain clarity on your positioning

Find out more about James:

Sofa Singers - https://www.thesofasingers.com

https://www.james-sills.com

https://www.instagram.com/jsillsmusic/

https://www.linkedin.com/in/jamessills/

https://www.bbc.co.uk/cityofculture/bradford2025/bantam-of-the-opera/

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

In this episode of PR Made Simple, small business PR expert Pippa Goulden chats with Nicole Higgins, a leading retail expert with 20 years of experience working with brands like M&S and Primark. 

Nicole shares her insights on key retail trends for 2025, how small business owners can incorporate these trends into their PR strategy, and her journey building her own profile as a go-to expert across print and TV.

Key Topics Discussed:

• What trends mean for small business owners and why they matter
• How consumer behaviors are shifting in 2025
• Using authenticity and storytelling to connect with customers
• Experiential marketing opportunities for both online and brick-and-mortar businesses
• Building community through various channels
• Practical ways to stay updated on emerging trends
• Nicole's personal journey with PR and visibility

Find Nicole:

https://thebuyerandretailcoach.com

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

In this episode, small business PR expert Pippa Goulden chats with the fabulous Rebecca Cracknell -  coach, mentor, and former teacher who's transformed her approach to putting herself out there after completing Pippa's Get Known group sprint. 

What's in store:

• How Rebecca went from "I'm not ready for press" to bagging  publication in a major outlet in mere weeks (spoiler: you're probably more ready than you think!)
• The ways we talk ourselves out of going after what we truly want in business
• Rebecca's approach to separating herself from her business - Why stepping into your "business owner character" might be the key to conquering those nerves
• Rebecca's Practical tips for getting over the "I'll just wait until..." syndrome that's holding you back
• Starting small but dreaming big: why your existing network is your PR secret weapon
• Finding your PR sweet spot where your natural talents shine through
• The magic that happens when you take those small, brave steps forward

Meet Rebecca: 

Rebecca Cracknell is the coach, mentor and teacher for women who are building the businesses that will change their lives.
Rebecca works with women at pivotal moments in their journey; those who are ready to challenge themselves through new opportunities, rewrite the stories about what’s possible for them and finally experience their true potential. The women she works with are bored by simply striving for surface level success and are craving a life where they get to build something that reflects who they truly are and allows them to fulfil their unique purpose with real passion.

https://www.linkedin.com/in/rebecca-cracknell

https://www.instagram.com/rebeccalcracknell/

Get Known

Pippa's six week group sprint that's focused on getting you known for what you do and taking the action to make it happen. Doors close on 19th May - find out more here https://www.theprset.com/get-known

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

Ooh this is a goodie - buckle in and prepare to have everything you think about rejection thrown out of the window. 

In this episode, Pippa chat to brand designer Liz Mosley about her Rejection Challenge - where she set out to get 100 rejections in her business. In this chat Liz reveals how deliberately seeking rejection has transformed her business, mindset and opened doors to unexpected opportunities. 

This conversation offers practical insights for entrepreneurs looking to overcome fear and build resilience in their PR and pitching efforts. 

From practical pitching tips to mindset transformation, authenticity and tracking the data, Liz offers her own strategies to embrace rejection and use it to boost your business. 

Key Takeaways:

• Rejection often leads to unexpected opportunities and growth
• The volume approach to pitching increases your chances of success
• Authenticity resonates more than perfection when reaching out
• Celebrating small wins maintains momentum through challenges
• Visibility consistently puts you in consideration for new opportunities
• Documenting your journey provides motivation and perspective
• Rejection is not just normal but necessary for creative business success

Find out more about Liz:

https://www.lizmosley.net/

Get your own Rejection Challenge merch here:

https://www.lizmosley.net/rejection-sticker-chart

and her podcast is 

https://buildingyourbrand.net/

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

Are you feeling overwhelmed by the endless PR possibilities for your small business? In this actionable episode, small business PR expert Pippa Goulden breaks down how to transform PR from an overwhelming monster into a manageable (and even enjoyable!) part of your business strategy.

Join Pippa as she shares practical tips to:

• Develop a focused PR strategy aligned with your business goals
• Break down your PR efforts into bite-sized, achievable chunks
• Build confidence through strategic preparation and mindset shifts
• Integrate PR seamlessly with your existing marketing efforts
• Implement a simple 15-minute daily PR habit that gets results

Whether you've been overthinking your PR approach or avoiding it altogether, this episode gives you the framework to move from paralysis to progress. As Pippa says, it's time to "send the f*cking email" and start getting the PR your business deserves!

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

PR expert Pippa Goulden sits down with the incredible Dr. Liz O'Riordan, whose journey from breast cancer surgeon to becoming a prominent advocate for cancer awareness and patient care.

She discusses the challenges she faced after her diagnosis, the importance of finding purpose through adversity, and how she has leveraged her experiences to educate and empower others. Liz emphasizes the significance of authenticity in her advocacy work, the challenges of monetizing her expertise, and the impact of her media presence and how's she's built her profile as one of the most prominent cancer advocates and experts in the UK and beyond.

Dr. O'Riordan candidly shares how her own cancer diagnosis transformed her professional path, leading her to discover new purpose through writing, speaking, and advocacy. With warmth and wisdom, she reveals the challenges and triumphs of building a media presence while staying true to her values.

The conversation also touches on the importance of strategic planning in PR, the value of knowing one's worth, and the ongoing journey of resilience and growth in the face of adversity.

 TOP TAKEAWAYS 

• Finding New Purpose: How life's unexpected turns can lead to meaningful new directions
• Authenticity as Strategy: Why genuine connection forms the foundation of effective PR
• Strategic Communication: Thoughtful approaches to maintaining presence and relevance
• Valuing Expertise: Practical wisdom on recognizing and charging for your unique knowledge
• Building Media Presence: The reality of creating lasting impact through consistent effort
• Emotional Resilience: Navigating public visibility while protecting your wellbeing
• Purpose-Driven Advocacy: Using personal experience to create positive change

Find Liz in Instagram here

More info on her website here

Her podcast here

Her YouTube here

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

In this episode PR expert Pippa Goulden chats to Nicky Elliott, founder of The Wilder Collective, an online community for female founders and freelancers. Nicky shares her refreshingly honest journey from a 15-year career in events to launching a children's clothing brand, which ultimately evolved into creating a thriving community where women in business support each other.

What We Cover:

• Nicky's Business Evolution: How her initial clothing brand 'Wilder Ones' paved the way for The Wilder Collective and her popular podcast "Women's Business"
• PR Truths: Nicky's candid experience with a PR agency that cost "a lot of money for nothing" and how she now approaches PR differently
• Community Building: The power of authentic connections and how Nicky grew her audience by being intentional with her content
• Networking Without the Ick: Why networks are absolutely fundamental to business growth (even if the word gives you the fear!)
• Wilder Live Event: Nicky's exciting new venture creating the event she wished existed for female founders

Top Takeaways:

• Why podcasts are a brilliant PR tool for creating genuine connections
• How to find your voice and stand out by discussing topics you truly care about
• The importance of "throwing mud at the wall" rather than overthinking
• Why your network is often your most valuable business asset
• How standing for something attracts exactly the right people to your brand
• Why you need to stop overthinking and get on and do it

Find out more about Nicky and her brilliant network, events and Wilder Live: 

https://thewildercollective.co.uk

Connect with Nicky on Insta here and on LinkedIn here 

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here