PR Made Simple

This week, influencer, author and podcaster Cat Sims aka @notsosmugnow joins Pippa to pull back the curtain on the evolving world of influencer marketing. No fluff, just straight-talking insights from someone who's been in the game long enough to know what matters.

Cat and Pippa delve into the changing  landscape of influencer marketing, discussing the challenges and opportunities that come with it for brands from gifting to long-term partnerships

Cat shares her insights on navigating the influencer landscape, the joy of working with small businesses and her decision-making process for collaborations plus she gives her advice for small businesses looking to engage with influencers.

And if that's not enough, you can get £10 off Cat and Pippa's course "How To Work With Influencers" using the code POD10 - so it's just £39!

Find out more here


00:00
Introduction to Cat Sims and Her Journey

03:00
The Evolution of Influencer Marketing

05:48
Using Social Media as a PR Tool

11:00
Navigating Different Social Media Platforms

14:07
Content Creation: Strategy vs. Spontaneity

17:55
Building Relationships with Influencers

22:12
Finding the Right Influencers for Your Brand

25:00
Gifting Strategies for Small Businesses

26:15
The Cost of Influence:

28:07
Evolving Influencer Marketing: From Gifting to Partnerships

30:51
Building Genuine Brand Relationships

32:39
Navigating the Influencer Landscape: Challenges and Opportunities

35:07
The Joy of Working with Small Brands

37:09
The Primitive Power Triangle: Decision-Making in Collaborations

41:00
Advice for Small Businesses: Engaging with Influencers

45:00
The Future of Influencing: Writing and Broadcasting Aspirations

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

In this conversation, Hayley Southwood shares her entrepreneurial journey, emphasising the importance of authenticity, community, and resilience in business.

From her beginnings in childcare to launching a vintage ice cream van and eventually founding Southwood Living and the Southwood Social Hub, Hayley illustrates how embracing your true self and saying 'yes' to opportunities can lead to unexpected success.

The discussion also highlights the significance of building supportive networks for female entrepreneurs and the evolving nature of business in response to personal growth and external changes.

Find out more about Hayley at https://www.southwoodsocialhub.co.uk and on insta here and here

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

In this episode of PR Made Simple, Pippa Goulden breaks down why PR often feels like it’s not working—and what you can do about it. 

Whether you're working with  PR agency, Freelancer or you're DIY-ing it, Pippa debunks common PR myths, explaining why some businesses think PR doesn't work for them.
 
She reveals the secret to successful PR: a strategic, long-term approach that targets the right audience, manages expectations, and aligns with your broader marketing goals. Discover why PR isn’t a quick fix, but a game-changing tool when done right. Ready to turn your PR around? Tune in and learn how persistence and strategy can take your brand to the next level!

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

In this episode of PR Made Simple, Pippa Goulden dives into her personal journey of using organic PR to successfully grow her business over the past four years. She shares key insights into how collaboration and networking played vital roles in her PR strategy, stressing the importance of cultivating strong relationships within your industry. Pippa also talks about how generating press coverage and utilizing platforms like social media and podcasts can be highly effective tools for promoting a brand.

A core message in the episode is her encouragement to take action and face the fears that often come with pitching yourself to others. She reassures listeners that PR is not just for big corporations; it’s an accessible and powerful method for any business to boost visibility and achieve growth.

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

Do you want to know how you can use PR to grow your business? Meet Priya Velusami, founder of Pri Pri and one of my DIY PR members who's done just that.

Priya's PR journey is a brilliant example of a small business owner who's used PR to build her brand, use storytelling to connect with her target audience and get her on the radar of some major UK retailers. 

In this episode Priya highlights her PR successes, her approach to Christmas PR, all the PR routes she maximises alongside traditional press and how she integrates them with the rest of her marketing for maximum impact. Plus she talks about the challenges of running a small business and the mindset shifts that have helped her to nail her PR and get herself out there.  

The episode offers valuable insights and inspiration for other entrepreneurs looking to leverage PR and grow their brands.

Find Priya at https://www.pripri.co.uk and https://www.instagram.com/pripri.co.uk/

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

Buckle up for an insightful conversation as Pippa Goulden sits down with the dynamic Caroline Britton, a powerhouse coach and mentor who's cracked the code on building a personal profile. 

Get ready to dive deep into Caroline's own journey of conquering her fear of visibility, the importance of authenticity and learn how she skyrocketed her own PR. 

Plus Pippa and Caroline  discuss practical steps to navigate your own fear, to take action, the significance of incremental changes, and how to use PR to help you grown your business. The conversation emphasizes that fear is a common experience among business owners and that taking action is essential for growth.

Find comfort in knowing that even the most successful entrepreneurs grapple with fear – and learn how to use it as rocket fuel for your growth. 

Find Caroline at https://www.caroline-britton.com and https://www.instagram.com/carolinebrittoncoaching/

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

Pippa Goulden shares the secrets behind the small business owners who are getting amazing PR for their businesses and lets you into their secrets to show you how you can do it yourself too. 

She talks about the power of taking action, really knowing your audience, and telling stories that stick. Pippa also dives into the art of pitching, how to build meaningful relationships, and why staying proactive in PR is crucial.

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

In this episode of PR Made Simple, host Pippa Goulden sits down with Steph Douglas, the founder of Don’t Buy Her Flowers, to chat about her entrepreneurial journey, the role PR has played in her success, and how she’s stayed true to her personal brand.
 
Steph opens up about the challenges of navigating influencer marketing, how she adapted her business after COVID, and why emotional connection is at the heart of her gifting philosophy. They dive deep into the highs and lows of running a small business, the role PR has had in helping her get known for what she does, why product businesses should think about more than products and the importance of maintaining authenticity while building meaningful customer relationships.

Plus who remembers FishFinger Gate? We delve into what happened then and how Steph used it to her advantage. 

Some key takeaways:

• PR can be a game-changer, especially when you're just starting out and DIY PR is a great way to get yourself out there and get known - for FREE
• It's okay (and actually better) to be real on social media
• Authenticity in personal branding has been key in building trust with her audience.
• Your mindset plays a huge role in dealing with business challenges
• Knowing your audience is crucial for effective marketing and PR
• Repeating core messaging helps customers remember and recognize the brand.
• Sometimes, the best opportunities come from unexpected places

Find Steph on Insta @steph_dontbuyherflowers and @dontbuyherflowers and www.dontbuyherflowers.com

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

In this episode of PR Made Simple, PR expert Pippa Goulden dives into the must-know tips for small businesses looking to kickstart their PR.

Pippa walks us through everything you need to have in place before you start, from the importance of high-quality images to really knowing who your audience is.

She also shares practical, step-by-step advice on building a media list, looking at whether you need a press release, and boosting your confidence along the way. Whether you’re just starting out or looking to fine-tune your PR game, this episode is packed with helpful insights to get you moving in the right direction.

We're looking at:

• Starting your PR journey early is key for small businesses.
• Getting your backend ready 
• The Importance of images for your PR
• Knowing your audience
• A PR strategy should always support your overall business goals.
• Getting in the right mindset 
• Take time to learn new PR skills – it’s an investment in your success.
• Press release or not? 
• How to build your media list 
• Taking action 

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

Want to do PR for your business but feel a bit overwhelmed about the different ways to do it?   

In this episode of PR Made Simple, we're looking at the different PR routes available for your business and working out which ones will be best for you. 

You'll discover that PR is not limited to press coverage and we're exploring all the different routes such as podcasts, guest blogging, awards, influencer marketing, and collaborations. 

We'll also look at your PR strategy and how to know what's right for your business. 

Chapters

00:00
Exploring PR Routes for Business Growth

07:47
Diverse PR Strategies: Beyond Press Coverage

15:19
Strategic PR: Aligning with Business Objectives

Keywords

PR strategies, business growth, press coverage, influencer marketing, podcast interviews, collaborations, awards, guest blogging, public relations, DIY PR

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here