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23. PR Success Story: Moving Away from Traditional PR, Finding Your Own Way and The Power of Networking With The Wilder Collective's Nicky Elliott
In this episode PR expert Pippa Goulden chats to Nicky Elliott, founder of The Wilder Collective, an online community for female founders and freelancers. Nicky shares her refreshingly honest journey from a 15-year career in events to launching a children's clothing brand, which ultimately evolved into creating a thriving community where women in business support each other.
What We Cover:
- Nicky's Business Evolution: How her initial clothing brand 'Wilder Ones' paved the way for The Wilder Collective and her popular podcast "Women's Business"
- PR Truths: Nicky's candid experience with a PR agency that cost "a lot of money for nothing" and how she now approaches PR differently
- Community Building: The power of authentic connections and how Nicky grew her audience by being intentional with her content
- Networking Without the Ick: Why networks are absolutely fundamental to business growth (even if the word gives you the fear!)
- Wilder Live Event: Nicky's exciting new venture creating the event she wished existed for female founders
Top Takeaways:
- Why podcasts are a brilliant PR tool for creating genuine connections
- How to find your voice and stand out by discussing topics you truly care about
- The importance of "throwing mud at the wall" rather than overthinking
- Why your network is often your most valuable business asset
- How standing for something attracts exactly the right people to your brand
- Why you need to stop overthinking and get on and do it
Find out more about Nicky and her brilliant network, events and Wilder Live:
https://thewildercollective.co.uk
Connect with Nicky on Insta here and on LinkedIn here
And once you've had a listen you can:
- Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here
- Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses)
- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]
View all episodes
By Pippa GouldenIn this episode PR expert Pippa Goulden chats to Nicky Elliott, founder of The Wilder Collective, an online community for female founders and freelancers. Nicky shares her refreshingly honest journey from a 15-year career in events to launching a children's clothing brand, which ultimately evolved into creating a thriving community where women in business support each other.
What We Cover:
- Nicky's Business Evolution: How her initial clothing brand 'Wilder Ones' paved the way for The Wilder Collective and her popular podcast "Women's Business"
- PR Truths: Nicky's candid experience with a PR agency that cost "a lot of money for nothing" and how she now approaches PR differently
- Community Building: The power of authentic connections and how Nicky grew her audience by being intentional with her content
- Networking Without the Ick: Why networks are absolutely fundamental to business growth (even if the word gives you the fear!)
- Wilder Live Event: Nicky's exciting new venture creating the event she wished existed for female founders
Top Takeaways:
- Why podcasts are a brilliant PR tool for creating genuine connections
- How to find your voice and stand out by discussing topics you truly care about
- The importance of "throwing mud at the wall" rather than overthinking
- Why your network is often your most valuable business asset
- How standing for something attracts exactly the right people to your brand
- Why you need to stop overthinking and get on and do it
Find out more about Nicky and her brilliant network, events and Wilder Live:
https://thewildercollective.co.uk
Connect with Nicky on Insta here and on LinkedIn here
And once you've had a listen you can:
- Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here
- Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses)
- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]