PR Made Simple

Small business PR strategist Pippa Goulden shares her Q1 reflections: what she's seeing working in her own business and in the businesses of the founders she works with, and what that means for the rest of 2026.

In this episode:

• What's not working anymore, and why doubling down on it isn't the answer
• Why playing the long game is the strategy that's actually paying off right now
• The authority ecosystem in action, and why being seen in multiple places changes everything
• Why owned authority moves are working when everything else feels harder
• What the founders getting the best results all have in common

And how to take these learnings into the rest of 2026 

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

Think you don't do PR? Think again.

In this episode Pippa makes the case that most established founders are already doing PR -  they just don't know it, aren't calling it that, and definitely aren't making it work hard enough for them.

In this episode:

• What PR actually is (and why it's nothing like what most people think)
• The PR activities you're probably already doing without realising
• Why amplification is the piece most founders forget and where the real opportunity is
• Why this work matters more now than ever: the trust recession, AI search and the authority gap
• What to do right now to start making what you've already built work harder for you

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

The last few episodes we've talked about what's holding you back. Today we're flipping it.

Because PR and authority building IS working -  and I've got the evidence to prove it.

In this episode Pippa dives into what's actually changing for the founders who are making PR a core part of their growth strategy. Not the theory. The real, practical business impact-  that goes far beyond a bit of press coverage. 

In this episode:

• Why buying has slowed but the tactics that are working with clients 
• What Pippa is seeing across her DIY PR members, Get Known cohort and 1-2-1 Accelerator clients right now
• The real business impact of doing this work  - from discovery calls that become a formality to content that finally cuts through
• Why social media is your shop window, not your whole strategy
• How to get started without overwhelming yourself

Use the code SPRING15 to get 15% off my DIY PR membership until Tuesday 31st March

https://www.theprset.com/offers/SkzdLWcQ/checkout

Interested in my 1-2-1 Accelerator? Book a discovery call with me here: https://calendly.com/theprset/discovery-call

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

How I turned two strategic PR opportunities into months of authority, content and credibility (and how you can do the same)

Most people think PR is one and done. You get press coverage, you post about it, you move on. 

But the founders getting the best results from their PR? They're doing something completely different.

In this episode I'm sharing two real examples from my own business — a speaking gig at Top Drawer that I'd put off pitching for three and a half years, and a piece I wrote for Startups magazine that I pitched with really specific strategic intention going into 2026. Both are still working hard for me now.

I'm also walking you through the exact process:

• How to get clear on what you want to get known for before you pitch anything
• How to identify the right opportunities for your business (not just any opportunities)
• How to pitch with an angle that lands - and then send the f*cking email
• How to amplify what you get so it keeps working long after the moment has passed

Because this isn't luck and it isn't complicated. It's a process, and once you know it, it becomes a lot easier.

Here's a link to the StartUps article - https://startupsmagazine.co.uk/article-why-founders-need-prioritise-authority-over-visibility-2026

And get your ticket for The Authority Workshop here https://www.theprset.com/authority-workshop

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You)

Your ideal clients aren't making buying decisions from your Instagram anymore. They're doing their research. They're deep diving. They're looking for proof you're the real deal.

In this episode, I share what happened when I needed to sort my dodgy back - and the full vetting process I went through before handing over my money. Spoiler: it's exactly what your clients are doing right now.

If you're visible but not converting the calibre of clients you want, you've got an authority gap. And this episode shows you exactly how to close it.

We cover:

• Why visibility and authority aren't the same thing (and why this matters more than ever)
• The real research process premium clients go through before they book
• Why you're actually way more qualified than you think - at every revenue level
• What journalists and PR gatekeepers are genuinely looking for
• How to build the authority infrastructure your clients need to find you

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

If you've ever wondered whether doing the work on your PR actually makes a difference to your business, this episode is your answer.

Nicola Pye is The Leadership Coach and People Person who works with founders and senior leaders of purposeful businesses. After 20+ years at EY she set up on her own and has had a pretty incredible year, launching her own thought leadership initiative The Purpose Papers, hosting a VIP launch event, landing keynote speaking gigs, national press coverage and winning a small business award. 

In this conversation we talk about how getting really clear on your positioning and building "authentic authority" has transformed how her ideal clients find her -  and how they arrive already knowing they want to work with her before they've even had a discovery call.

Nicola did my 1-2-1 Accelerator programme for six months and is now part of my DIY PR membership 

We cover:

• Nicola's thought leadership work and how this has created so many opportunities for her business 
• The VIP launch event that terrified her -  and why it was one of the best things she's ever done
• How she landed a national press opportunity on day one of joining my DIY PR membership
• Why your existing network is your biggest PR asset
• The honest reality of a tough business year and why building foundations matters

Find out more about Nicola:

https://www.nicolapye.com/

https://www.linkedin.com/in/nicolapye/

https://www.instagram.com/nicolapye.theleadershipcoach

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

In this episode Small biz PR strategist Pippa Goulden looks at the key thing that's holding you back from positioning yourself as a go-to expert in your industry and building your authority. 

In this episode:

• Why the real barrier to authority isn't credentials or strategy - it's internal
• What it's costing you every week you don't position yourself as THE expert
• The shift that changes everything (and why it's 80% of the battle)
• What "deciding you're the authority" actually looks like in practice

This is the previous episode I reference that talks about why Authority is more important than Visibility here

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

You know what you should be doing. You've written the pitch. Edited it seventeen times. And it's still sitting in your drafts.

The people getting those opportunities? They're not braver than you. They're not more qualified. They're just hitting send.

In this episode:

• Thing 1: Imposter syndrome (and why everyone feels it)
• Thing 2: Perfectionism (there is no perfect pitch)
• Thing 3: Fear of rejection (what if they say YES?)

The thing stopping you isn't that you're not ready. It's fear dressed up as logic.

Think about one pitch you've been putting off. One email sitting in your drafts.

And send it today.

Not tomorrow. Not when it's perfect. Not when you feel braver.

Today.

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

Feeling stuck in your Instagram bubble? Exhausted from the content hamster wheel? You're not alone.

I just looked at where my revenue actually came from this month so far. Only 20% was from Instagram and Meta ads. The rest came from everywhere else - PR, networking, referrals, workshops.

We've put all our eggs in the Instagram basket. But what worked 5 years ago doesn't work anymore. The algorithm changes, your reach drops, and you're stuck talking to the same people over and over again.

Here's what actually grows your business:

Building authority beyond your own channels. Getting featured on podcasts. Being quoted in articles. Speaking at events. Reaching NEW audiences who've never heard of you before.

Instagram is ONE channel. It shouldn't be your ONLY channel.

In this episode:

• Why 99% of businesses are struggling with Instagram (it's not just you)
• Where my clients actually come from (the real data)
• How to break out of your bubble and reach new audiences
• Why authority beats audience size every time

Stop putting all your eggs in the Instagram basket. Build authority. Get known beyond the algorithm.

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here 

Small Biz PR strategist Pippa Goulden sits down with wellness business coach and Get Known alumni Caroline Copp to discuss why waiting to be discovered doesn't work, how to build your profile strategically (without doing ALL the things), and why sending the email is the only thing standing between you and the opportunities you want.

Connect with Caroline:

https://www.carolinecopp.co.uk/

https://www.instagram.com/carolinecopp/

https://www.carolinecopp.co.uk/scaling-wellness-podcast

Let's work together:

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here