In this episode Small biz PR strategist Pippa Goulden looks at the key thing that's holding you back from positioning yourself as a go-to expert in your industry and building your authority. 

In this episode:

• Why the real barrier to authority isn't credentials or strategy - it's internal
• What it's costing you every week you don't position yourself as THE expert
• The shift that changes everything (and why it's 80% of the battle)
• What "deciding you're the authority" actually looks like in practice

This is the previous episode I reference that talks about why Authority is more important than Visibility here

And once you've had a listen  you can explore the different ways of working with me: 

- Join the waitlist for the next Get Known Sprint here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more...

You know what you should be doing. You've written the pitch. Edited it seventeen times. And it's still sitting in your drafts.

The people getting those opportunities? They're not braver than you. They're not more qualified. They're just hitting send.

In this episode:

• Thing 1: Imposter syndrome (and why everyone feels it)
• Thing 2: Perfectionism (there is no perfect pitch)
• Thing 3: Fear of rejection (what if they say YES?)

The thing stopping you isn't that you're not ready. It's fear dressed up as logic.

Think about one pitch you've been putting off. One email sitting in your drafts.

And send it today.

Not tomorrow. Not when it's perfect. Not when you feel braver.

Today.

And once you've had a listen  you can explore the different ways of working with me: 

- Join the waitlist for the next Get Known Sprint here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more...

Feeling stuck in your Instagram bubble? Exhausted from the content hamster wheel? You're not alone.

I just looked at where my revenue actually came from this month so far. Only 20% was from Instagram and Meta ads. The rest came from everywhere else - PR, networking, referrals, workshops.

We've put all our eggs in the Instagram basket. But what worked 5 years ago doesn't work anymore. The algorithm changes, your reach drops, and you're stuck talking to the same people over and over again.

Here's what actually grows your business:

Building authority beyond your own channels. Getting featured on podcasts. Being quoted in articles. Speaking at events. Reaching NEW audiences who've never heard of you before.

Instagram is ONE channel. It shouldn't be your ONLY channel.

In this episode:

• Why 99% of businesses are struggling with Instagram (it's not just you)
• Where my clients actually come from (the real data)
• How to break out of your bubble and reach new audiences
• Why authority beats audience size every time

Stop putting all your eggs in the Instagram basket. Build authority. Get known beyond the algorithm.

And once you've had a listen  you can explore the different ways of working with me: 

- Join the waitlist for the next Get Known Sprint here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more...

Small Biz PR strategist Pippa Goulden sits down with wellness business coach and Get Known alumni Caroline Copp to discuss why waiting to be discovered doesn't work, how to build your profile strategically (without doing ALL the things), and why sending the email is the only thing standing between you and the opportunities you want.

Connect with Caroline:

https://www.carolinecopp.co.uk/

https://www.instagram.com/carolinecopp/

https://www.carolinecopp.co.uk/scaling-wellness-podcast

And once you've had a listen  you can explore the different ways of working with me: 

- Join the waitlist for the next Get Known Sprint here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more...

You've set the intentions. But you're fed up watching others get the podcast interviews, speaking gigs, and press features while your pitches sit in drafts.

Small business PR strategist Pippa Goulden shows you how to actually make it happen in 2026.

Three steps to get known:

1. Make the commitment - this is core business strategy, not a nice-to-have
2. Get clear on THE thing you want to be known for (not everything - THE thing)
3. Take messy action - send the email, make the pitch, take the first step

In 2026, authority and trust are everything. PR gives you third-party validation that builds credibility faster than any social media post.

Stop waiting to be asked. Make 2026 your Get Known year.

And once you've had a listen  you can explore the different ways of working with me: 

- Join the waitlist for the next Get Known Sprint here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more...

PR expert Pippa Goulden chats to award-winning children's author and Eco-Able founder Dani Seatter about how she's used DIY PR to transform her business  landing features on Sky News, winning multiple awards and creating impactful campaigns that are changing lives.

What You'll Learn:

• How Dani landed a Sky News interview through strategic timing and persistence
• Why collaboration is the secret weapon for small business PR
• The truth about awards: How to choose the right ones and why the application process is valuable even if you don't win
• Book launch PR strategy: Why you need to start building your profile months (not weeks) before publication
• The power of "dancing on other people's dance floors" through charity partnerships and expert collaborations
• How to create newsworthy campaigns around awareness weeks and national curriculum changes
• Why small PR wins matter just as much as the big ones and how they build momentum over time

Find Dani at

https://eco-able.co.uk/

https://www.instagram.com/eco_able

https://www.linkedin.com/in/danielle-seatter-ec0/

https://eco-able.co.uk/eco-childrens-books/bereavement-book-campaign/

And once you've had a listen  you can explore the different ways of working with me: 

- Join the waitlist for the next Get Known Sprint here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more...

Welcome to 2026!  

Coach and magic maker Caroline Britton is back by popular demand (her first episode is still one of my most downloaded!) to help us kick off the new year with clarity, purpose and a plan that actually feels good.

In this episode, we dive deep into:

• Setting Your 2026 Business Vision
• Getting Uncomfortable (in the Best Way)
• Building Real Authority
• How to make this your best, most magical year yet in your business 

This is the year of expansion, momentum, and new beginnings.

Find Caroline at 

https://www.caroline-britton.com/

https://www.instagram.com/carolinebrittoncoaching

And once you've had a listen  you can explore the different ways of working with me: 

- Join the waitlist for the next Get Known Sprint here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more...

The Honest Truth: What I'm Taking Into 2026 (And What I'm Leaving in 2025)

This isn't just a highlight reel. It's the warts-and-all truth about my most successful year yet - the brilliant highs, the messy middles, and the hard lessons I'm not repeating.

Here's exactly how putting on my big girl pants transformed my business (and bank balance).

In this episode, I'm getting real about:

- The breakthrough moment - Why stepping up and getting properly known (not just good at what I do) changed everything

 - The income truth - How I hit my full annual target 4 months early and why alignment with my audience was the secret- 

-  What actually worked - Pitching for scary opportunities, backing myself differently, and finally walking the walk I've been teaching

-  What I'm leaving in 2025 - Money mindset mistakes, being too formulaic, and giving Mrs Doubtfire way too much airtime

 - What I'm taking into 2026 - Big girl pants energy, more fun, better support, and a whole lot of courage

Here's what I learned: Every single breakthrough came from doing the things that scared me. Not the comfortable stuff. Not the "should do" strategies. The scary stuff that pushed me out of my comfort zone.

The bottom line? When you properly align with your audience, back yourself, and step into being known for what you do - your confidence changes, your opportunities change, and yes, your bank balance changes.

And once you've had a listen  you can explore the different ways of working with me: 

- Join the waitlist for the next Get Known Sprint here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more...

Dr Anna Colton is a leading clinical psychologist, author, podcaster, media consultant and This Morning regular. 

She's also one of Pippa's 1-2-1 Accelerator clients. 

In this conversation PR expert Pippa Goulden and Dr Anna look at what it takes to build authority in your field - the messy bits, the wobbles and why saying yes before you're ready is the only way forward. 

What we discuss:

• Why sending the fucking email (even with zero expectations) opens doors you can't imagine
• How Dr Anna went from ambivalent NHS psychologist to regular This Morning expert via drama school 
• The truth about building authority: it's incremental, it's uncomfortable, and it compounds
• Why being responsive beats being perfect every single time
• What actually happens when you stop treating PR as optional and bake it into your business strategy
• The wobbles successful people have (spoiler: they're constant) and why they keep going anyway

Find Dr Anna at 

https://www.dranna.co.uk/

https://www.instagram.com/drannacolton/

And find her very brilliant book here 

https://www.amazon.co.uk/How-Talk-Children-About-Food/dp/1785120557

And once you've had a listen  you can explore the different ways of working with me: 

- Join the waitlist for the next Get Known Sprint here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more...

Tired of being held hostage by Instagram's constant algorithm changes? It's time for a different approach.

In this episode, PR expert Pippa breaks down why algorithm dependency is keeping your business small and what to do instead. She shares how the biggest moments of growth in her own business came from PR opportunities - not Instagram posts - and reveals how members are using strategic PR to land on Sky News, get stocked in John Lewis and the V&A, publish books and become go-to experts in their fields.

This isn't about abandoning social media. It's about building an integrated strategy where Instagram maintains your business while PR actually grows it.

In this episode:

• Why our relationship with Instagram has become unhealthy (and what to do about it)
• The joy that comes from brilliant PR opportunities vs. checking your reach daily
• Real member wins: Dani on Sky News, Priya in National Trust and John Lewis, Sarah as the go-to EFT expert
• How to build a business that isn't dependent on one platform's algorithm
• Why starting your PR in December sets you up for momentum in 2026

Ready to break up with algorithm dependency? Let's do this.

And once you've had a listen  you can explore the different ways of working with me: 

- Join the waitlist for the next Get Known Sprint here

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Find out about my new Get Known CEO Day - an in person VIP 1-2-1 where we get your PR started - quickly. Find out more here 

- Buy your ticket for Get Known Live on 16th November here (before they sell out!) 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more...