What happens when you quit your corporate job, move back in with your mum, and start making overnight oats in her kitchen? If you're Lauren O'Donnell, you build a nationally-stocked brand using the power of storytelling and strategic PR.

In this episode, Lauren shares how she:

• Transformed handwritten-label pots into a product stocked in 650+ Holland & Barrett stores, Ocado, and Selfridges
• Secured a Channel 4 TV ad (beating 2,000 other applicants)
• Raised 250% of her crowdfunding target using LinkedIn and video content
• Got featured by Meta alongside Dragon's Den star Steven Bartlett
• Built her founder profile to attract retail buyers, investors, and press coverage

Find Lauren On LinkedIn 

https://www.linkedin.com/in/lauren-o-donnell-2a513a49/

http://oatsu.co.uk

And don't forget you can try my DIY PR Membership just £1 for 14 day trial until Friday 21st November 

https://www.theprset.com/DIY-Membership

And once you've had a listen you can: 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here or email me [email protected]

Ready to make 2026 YOUR year? In this episode, Pippa Goulden gets real about why waiting until January to work on your PR strategy is costing you opportunities right now.

If you've spent 2025 feeling frustrated—knowing you should be pitching yourself, landing podcast features, and securing speaking gigs, but defaulting to endless Instagram content instead—this episode is your wake-up call.

In this episode, you'll discover:

• Why the "I'll start in January" mindset is keeping you stuck
• The compound effect of PR (and why starting NOW gets you results in Q1/Q2)
• How to stop overthinking and start owning your expertise
• The difference between staying busy on social media vs. actually moving the needle
• Practical ways to make PR part of your everyday business routine (without it taking over)
• Why someone less qualified than you is landing the opportunities you want

You're ready. The only thing standing between you and those PR opportunities is you.

Pippa shares how she made this shift herself in October last year and the transformation it created in her 2025 business—plus details on her exciting new in-person PR strategy day happening January 14th in London.

2026 is just around the corner. Let's make it the year you finally step into the spotlight.

Find out more about Get Known In A Day here:

https://www.theprset.com/get-known-in-a-day

And once you've had a listen you can: 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here or email me [email protected]

Trust has bottomed out. People have been burned by gurus, courses that didn't deliver and "experts" who were making it up as they went along. The old ways of doing things aren't working in the same way anymore - you can't just post on Instagram and expect clients to roll in.

But here's the thing: while everyone else is panicking about the trust recession, you can be building real, earned trust. And that's your biggest competitive advantage right now.

In this episode, I break down:

Why we're in a trust recession:

• The guru era fallout and why people have been burned
• The post-2020 shift and what's changed economically and culturally
• Why the traditional business growth tactics of the past 5 years are dying
• The AI factor making it harder to know what's real

The four ways PR builds trust when trust is scarce:

• Third party endorsement - why someone else saying you're good matters more than ever (and the psychology behind it)
• Building your personal profile so people feel like they know you before they hire you
• Word of mouth and recommendations - the most trusted form of marketing, especially now
• Human connection in an AI world - being provably human is your competitive advantage

This isn't just about visibility. It's about credibility. It's about building a reputation that actually means something when nobody's handing out their trust for free.

The trust recession is real - but it's also your biggest opportunity if you're willing to do the work to earn it.

And once you've had a listen you can: 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here or email me [email protected]

Ro Fielden-Cook is the founder of The She Collective, a health and wellbeing membership for midlife women. In this episode, she gets brutally honest about building a business and the PR tactics that actually work for her business (spoiler: it's not trending audios).

From being featured on Sophie Ellis-Bextor's podcast to winning national awards and securing a 6-page spread in Top Santé magazine, Ro shares how she's done her own PR with boundaries and strategy - and why learning to talk about your mission (not just your job title) is the skill that changes everything.

In this episode:

• Why networking and "just sending the F*cking email" beats paid ads every time
• How to set PR boundaries that protect you (lessons learned the hard way)
• The moment Ro stopped saying "I'm just a PT" and learnt to talk about what she does and why
• Why awards gave her business and community credibility and morale boost
• What happened when Sophie Ellis-Bextor slid into her DMs

Connect with Ro: 

https://www.theshecollective.co.uk/

https://www.instagram.com/theshecollective_uk/

And once you've had a listen you can: 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here or email me [email protected]

Ever wondered how to transform career upheaval into entrepreneurial success? Meet Emma Thomas, who turned redundancy into opportunity and built herself into one of the UK's leading voices in midlife and menopause.

In this inspiring episode, Emma shares exactly how she's got known for what she does - from launching her top-25 ranked podcast "Middling Along" with a secondhand microphone to landing features in The Guardian and beyond.

What you'll discover:

• Why Emma started her podcast despite thinking it was "ridiculous" - and how it opened doors she never imagined
• Her strategic approach to guest selection and why she doesn't accept every pitch
• How to use podcasting as a PR tool, not just marketing
• The art of spotting trends and making your pitch about the bigger picture
• Her refreshingly honest take on wearing multiple business hats
• Essential advice for nervous first-time pitchers

Listen to Emma's Podcast Middling Along Here

Connect with Emma on LinkedIn here

Find out more about working her here

And once you've had a listen you can: 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here or email me [email protected]

Pippa's getting personal - in this tell-all episode, PR expert Pippa Goulden is deep-diving into the decision that transformed her nearly 5-year-old business.

In this episode, Pippa deep dives into what happened when she stopped fear running the show and how she landed a big industry speaking opportunity that's helped to transform her business. 

Her biggest takeaway? "Send the f*cking email" - because how many times do we overthink reaching out to someone, convinced they won't want to hear from us? 

Pippa shares the freeing truth that nobody cares about your business as much as you do, and that PR momentum works like a snowball rolling downhill. Once you get started and push through that sticky beginning phase, opportunities start compounding in magical ways.

And once you've had a listen you can: 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here or email me [email protected]

You've been building in the shadows long enough.

If you're brilliant at what you do but somehow invisible in your industry, this episode is for you. Small Biz PR Expert Pippa Goulden dives into why building your personal profile (not personal brand!) matters, what's really stopping you from stepping out, and most importantly, how to get started without feeling like a fraud.

In this episode, you'll discover:

• Why "personal brand" and "visibility" are problematic terms that might be holding you back
• The four big blockers keeping female entrepreneurs hidden (and how to overcome them)
• The business benefits of getting known - from the opportunity magnet effect to the peacock feather confidence boost
• How to use storytelling without oversharing your private life
• Practical first steps to start getting known for your expertise

Someone out there needs exactly what you offer, but they can't find you because you're playing small. Time to change that.

Ready to step out of the shadows? Pippa's Get Known Group Sprint starts in October - a 6-week action-focused program for ambitious female founders ready to position themselves as THE authority in their field. Find out more and jump in before the Early Bird Price runs out:

https://www.theprset.com/get-known-autumn

And once you've had a listen you can: 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here or email me [email protected]

Ready to harness that back-to-school energy for your PR? 

September is like New Year without the pressure - and it's the perfect time to get your PR strategy moving.

In this episode small business PR expert Pippa Goulden gives her top tips on getting your PR started (or restarted) 

Whether you're focused Q4 Christmas sales, or have one eye on 2026, Pippa gives her top tips on how to have a September PR reset

Sign up for the wait list for Get Known here 

And once you've had a listen you can: 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here or email me [email protected]

In this conversation, Pippa Goulden and psychologist, coach and business consultant Leila Ainge discuss the concept of imposter phenomenon, particularly among female entrepreneurs.  In this episode they discuss:

- What Imposter Phenomenon is and what we can do about it

- Comparison culture and how to navigate it (it's not what you think!)

- The peer group paradox

- The benefits of community and supportive environments 

- Why action beats perfection and how joy can help to rewire your bring to help you celebrate your own successes

If you're keen to step out of the shadows and get known for what you do but something's holding you back, have a listen to this episode and prepare to have everything you think about imposter "syndrome" turned on its head. 

Find out more about Leila's work:

LinkedIn https://www.linkedin.com/in/leilajaneainge/

Website https://www.leilaainge.co.uk

Instagram https://www.instagram.com/leilaainge/

And once you've had a listen you can: 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here or email me [email protected]

In this episode Small Business PR expert Pippa Goulden answers the question whether you should down PR tools over the summer or keep going (Spoiler alert: Keep going!) Discovery how to keep the momentum going, what opportunities there are for your business over the summer and tips on how to approach it. 

And once you've had a listen you can: 

- Work with me 1-2-1 in Authority: The Impact Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here 

- Join me IRL on 3rd June: Get Known In A Day, small group intensive focused on your positioning, what you want to Get Known for, your PR strategy and pitches 

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com 

Book a discovery call with me to chat more here or email me [email protected]