Sign up to save your podcasts
Or
Share 54.Beyond The Algorithm: How To Use PR To Actually Grow Your Business
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
54.Beyond The Algorithm: How To Use PR To Actually Grow Your Business
Feeling stuck in your Instagram bubble? Exhausted from the content hamster wheel? You're not alone.
I just looked at where my revenue actually came from this month so far. Only 20% was from Instagram and Meta ads. The rest came from everywhere else - PR, networking, referrals, workshops.
We've put all our eggs in the Instagram basket. But what worked 5 years ago doesn't work anymore. The algorithm changes, your reach drops, and you're stuck talking to the same people over and over again.
Here's what actually grows your business:
Building authority beyond your own channels. Getting featured on podcasts. Being quoted in articles. Speaking at events. Reaching NEW audiences who've never heard of you before.
Instagram is ONE channel. It shouldn't be your ONLY channel.
In this episode:
- Why 99% of businesses are struggling with Instagram (it's not just you)
- Where my clients actually come from (the real data)
- How to break out of your bubble and reach new audiences
- Why authority beats audience size every time
Stop putting all your eggs in the Instagram basket. Build authority. Get known beyond the algorithm.
And once you've had a listen you can:
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]
View all episodes
By Pippa GouldenFeeling stuck in your Instagram bubble? Exhausted from the content hamster wheel? You're not alone.
I just looked at where my revenue actually came from this month so far. Only 20% was from Instagram and Meta ads. The rest came from everywhere else - PR, networking, referrals, workshops.
We've put all our eggs in the Instagram basket. But what worked 5 years ago doesn't work anymore. The algorithm changes, your reach drops, and you're stuck talking to the same people over and over again.
Here's what actually grows your business:
Building authority beyond your own channels. Getting featured on podcasts. Being quoted in articles. Speaking at events. Reaching NEW audiences who've never heard of you before.
Instagram is ONE channel. It shouldn't be your ONLY channel.
In this episode:
- Why 99% of businesses are struggling with Instagram (it's not just you)
- Where my clients actually come from (the real data)
- How to break out of your bubble and reach new audiences
- Why authority beats audience size every time
Stop putting all your eggs in the Instagram basket. Build authority. Get known beyond the algorithm.
And once you've had a listen you can:
Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]