In this episode Small biz PR strategist Pippa Goulden looks at the key thing that's holding you back from positioning yourself as a go-to expert in your industry and building your authority. 

In this episode:

• Why the real barrier to authority isn't credentials or strategy - it's internal
• What it's costing you every week you don't position yourself as THE expert
• The shift that changes everything (and why it's 80% of the battle)
• What "deciding you're the authority" actually looks like in practice

This is the previous episode I reference that talks about why Authority is more important than Visibility here

And once you've had a listen you can:

Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.

- Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]