What happens when you quit your corporate job, move back in with your mum, and start making overnight oats in her kitchen? If you're Lauren O'Donnell, you build a nationally-stocked brand using the power of storytelling and strategic PR.

In this episode, Lauren shares how she:

• Transformed handwritten-label pots into a product stocked in 650+ Holland & Barrett stores, Ocado, and Selfridges
• Secured a Channel 4 TV ad (beating 2,000 other applicants)
• Raised 250% of her crowdfunding target using LinkedIn and video content
• Got featured by Meta alongside Dragon's Den star Steven Bartlett
• Built her founder profile to attract retail buyers, investors, and press coverage

Find Lauren On LinkedIn 

https://www.linkedin.com/in/lauren-o-donnell-2a513a49/

http://oatsu.co.uk

And don't forget you can try my DIY PR Membership just £1 for 14 day trial until Friday 21st November 

https://www.theprset.com/DIY-Membership

And once you've had a listen you can:

- Use the code SMALLBIZ15 to get 15% off your annual membership to The PR Set - just £382.50 for a whole year of PR!! available until 6pm on Monday 8th Dec. Use this link here and the discount will be automatically applied

- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here

- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR

Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [email protected]