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#13: Security Is Who You Are Physically | Gaelan Love on Sergey Ross Podcast
I’ve met with a marketing director of a biometric security startup BioConnect, Gaelan Love.
He comes from the world of Microsoft and shares his thoughts on:
BioConnect and how it is going to improve biometric security
B2B marketing strategy for BioConnect and why its a good starting point
Lead forms and gated content
Show Notes
There are three levels to identity and the first one is what you know…[04:31]
There is a balance between authentic marketing and automation software…[11:40]
Gaelan’s recent book recommendation is New Power: How Power Works in Our Hyperconnected World--and How to Make It Work for You…[20:08]
New Power: How Power Works in Our Hyperconnected World
Amazon
**Follow Galean
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By Sergey Ross
5
11 ratings
I’ve met with a marketing director of a biometric security startup BioConnect, Gaelan Love.
He comes from the world of Microsoft and shares his thoughts on:
BioConnect and how it is going to improve biometric security
B2B marketing strategy for BioConnect and why its a good starting point
Lead forms and gated content
Show Notes
There are three levels to identity and the first one is what you know…[04:31]
There is a balance between authentic marketing and automation software…[11:40]
Gaelan’s recent book recommendation is New Power: How Power Works in Our Hyperconnected World--and How to Make It Work for You…[20:08]
New Power: How Power Works in Our Hyperconnected World
Amazon
**Follow Galean