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Media Camp with Sergey Ross
Media Camp with Sergey Ross episodes
- #84 The Psychological Price of Entrepreneurship and being a CEO
Super excited to interview Aram Melkoumov, the CEO of a product studio agency Crowdlinker about the hardships of being a CEO.
Here are some of the cool talking points:
- glorification of Elon Musk and entrepreneurs who go 24/7
- what is one of the most impactful investments Aram has made
- how do you grow in your career faster than others
- one skill you can get better at this year
If you guys want to check out what Aram is up to, stop by his Linkedin. He’s posting CEO related content daily.
41 min - #83 Creating superfans with humor (with Allie LeFevere, Obedient Agency)
Brands need to find out what resonates with their audience, and not be afraid of putting out somewhat polarizing messages.
I’m interviewing Allie LeFevere, co-founder of the Obedient Agency, on how humor can delight your customers and build your brand.
Main talking points:
- how to push the boundaries of your brand and keep a consistent narrative
- benefits of having a smaller audience you know really well
- why revenue is not the only criteria to pick new clients as a freelancer
Mentions:
Obedient Agency links:
- Instagram
- Twitter
- Facebook
- Website
Listen to Allie’s new podcast “Brandsplaining”.
Before you take off...Say HI to me on Linkedin.
56 min - #82 Finding content ideas that aren’t shit (with Dan Kelsall, offended.marketing)
Having great ideas is a skill, and having controversial ideas is necessary to stand out in any industry.
Founder of Offended Marketing, Dan Kelsall shares why we should look at TikTok and Instagram for inspiration instead of old school professionals in suits.Main talking points:
- importance of focusing on one social media channel
- why Linkedin is the best platform to go viral organically
- how you can find ideas that really hook people
Mentions:
Connect with Dan on Linkedin or Twitter.Before you take off...Say HI to me on Linkedin.
0 min - #81 Tearing down emails to build up brands (with Val Geisler, Fix My Churn)Episode Notes
In this episode I'm chatting with Val Geisler, an email marketing black-belt and a founder of Fix My Churn. She shares her experience of building a freelance career around email.
Key talking points:
- why storytelling is a great strategic move in email campaigns
- importance of specializing and saying no as a freelancer
- how to build a team where everyone works less and enjoys it
Mentions:
Connect with Val through Linkedin and Twitter.
Check out Fix My Churn’s websiteBefore you take off...Say HI to me on Linkedin.
28 min - #80 Applying B2C strategies to B2B marketing with Bill Macaitis (former Slack CMO)
B2B companies can learn a TON from B2C and create vibrant brands audiences relate to.
Bill Macaitis shares a few excellent marketing examples from his bag of tricks that helped him build brands like Zendesk, Slack and Salesforce.Key takeaways:- why qualitative measurement of campaigns will lead to a better long term brand strategy
- how a strong content marketing strategy aligns content with the product
how to find and create simple moments of delight in B2B software
Mentions:Manager Tools podcastConnect with Bill on LinkedinSay HI to me on Linkedin
30 min - #79 How to Win the Content Treadmill Race with John Collins
Journalists make excellent content marketers because they already have the crucial skill of creating a large amount of quality content under pressure.
But, John Collins, director of content at Intercom believes that quality, engagement and strategic thinking beat quantity any day.Tune in to learn:- how to optimize your content format for different consumer preferences
- why 1 piece of thoughtful, engaging content is better than churning out 5 pieces a day
- what kind of podcasts you can successfully launch right now
Mentions:
Inside Intercom podcastConnect with John on Linkedin or Twitter45 min - #78 The Navy S.E.A.L’s of business: principles of building a company (with Jason Smith)
Trust is the most important factor in a startup, both when looking for a co-founder and when pitching to VC's.
Jason Smith, serial entrepreneur and the CEO of a company called Klue shares the human side of a startup experience, from the importance of trust and entrepreneur's personality to his hiring philosophy.
Cool talking points you don't want to miss out on:
- shared qualities of entrepreneurs and Navy S.E.A.L’s
- how 100 coffees with the right people can save you from investing years into the wrong idea
- pros and cons (yes, it's not all rosy) of having experience in a startup world
- why a weird CV is often a better indicator of character than a college you attended
Mentions:
Klue’s website
Reach out to Jason via e-mail or Linkedin43 min - #77 Start with the story - advice from a video producer (with Ben Consoli)
This is a heavy video tech interview, so if you are not into it, skip this one.
When shooting a video, a good story comes first, the right crew comes second, the equipment only comes after.
Ben Consoli, founder of BC Media Productions, says that not every message is best conveyed through a video, but he also knows everything about what it takes to make production a success.Here are some of the highlights from the interview:
- how you can help your team members by considering their craft alongside your own
- how to make the person on camera shine, regardless of whether they are trained actors or not
- how filmmaking trends make their way from consumers to Hollywood
Mentions:
BC Media Productions website
Go Creative Show podcastFind Ben on LinkedinSay HI to me on Linkedin
46 min - #76 Why video is the future of sales with Tyler Lessard, VP Marketing at Vidyard
Making videos has become so easy it is now a must for companies to produce content in this format.
Tyler Lessard, VP Marketing at Vidyard tells us:
- how he reached 23,000 views on a video he paid 300 dollars for
- how companies can create a customizable, on-demand video experience that will make customers binge on their content
- why video production will become a sought-after in-house skill
- how changing expectations enable everyone to experiment and improve in video production
Mentions:
George B Thomas on Linkedin
Marcus Sheridan on LinkedinFilm School for Marketers websiteVidyard websiteFast Forward webinarConnect with Tyler on Linkedin
Say HI to me on Linkedin
44 min - #75 Creating entertaining B2B content with Josef Newton
Great content is a combination of a relevant topic and the appropriate format. Linkedin is a great way to keep your finger on the pulse of your industry and to find trending topics everyone is talking about.
There is no one way to produce content, but current trends suggest a podcast or miniseries is often a better choice than a webinar.Josef Newton, founder of Brand Is Demand podcast, shares his thoughts on:
- how to own a topic within your industry
- the difference between product demand and content demand
- why customers are neither a magic source of insight nor the only audience you should consider
- how the Linkedin algorithm helps you stay relevant
*Mentions:*
Brand is Demand Podcast on Spotify
Harry Dry’s Marketing ExamplesThe Goat Agency on YouTubeJake Tran on Youtube and LinkedinChris Walker on LinkedinSurfer SEO agency websiteConnect with Josef on Linkedin
Say HI to me on Linkedin
57 min
About Media Camp with Sergey Ross
From the publisher's feed
Media camp is a show about creativity where I interview the coolest content creators I can find. From YouTubers and comedians to marketing leaders, consultants, and CEO’s.
I’m asking them about how do they capture attention, tell their own unfiltered stories, and build brands and audiences.
I also dive into their life stories to uncover their career paths and decisions they have made that got them to where they are now.
So you as a listener get practical brand building and content creation advice specific to a social media platform and you get to understand the context of how my guests arrived at that.
Media Camp is about storytelling and brand building in formats like short and long-form video, short text posts, and on cool platforms like TikTok.
It’s also about building a discipline of content creation. How you cultivate it, exercise it, become better at it.
I believe that people who are not afraid to share their real point of view online and do so consistently and creatively can influence our culture on a scale of millions.
And my goal with Media Camp is to build a community of people who are doing just that.