Media Camp with Sergey Ross

Super excited to interview Aram Melkoumov, the CEO of a product studio agency Crowdlinker about the hardships of being a CEO.

Here are some of the cool talking points:

If you guys want to check out what Aram is up to, stop by his Linkedin. He’s posting CEO related content daily.

Brands need to find out what resonates with their audience, and not be afraid of putting out somewhat polarizing messages. 

I’m interviewing Allie LeFevere, co-founder of the Obedient Agency, on how humor can delight your customers and build your brand.

Main talking points:

Mentions:

Obedient Agency links:

Listen to Allie’s new podcast “Brandsplaining”.

Before you take off...Say HI to me on Linkedin.

Having great ideas is a skill, and having controversial ideas is necessary to stand out in any industry.

Main talking points:

Mentions:

Before you take off...Say HI to me on Linkedin.

In this episode I'm chatting with Val Geisler, an email marketing black-belt and a founder of Fix My Churn. She shares her experience of building a freelance career around email.

Key talking points:

Mentions:

Connect with Val through Linkedin and Twitter.

Before you take off...Say HI to me on Linkedin.

B2B companies can learn a TON from B2C and create vibrant brands audiences relate to. 

how to find and create simple moments of delight in B2B software 

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Journalists make excellent content marketers because they already have the crucial skill of creating a large amount of quality content under pressure. 

Mentions:

Trust is the most important factor in a startup, both when looking for a co-founder and when pitching to VC's.

Jason Smith, serial entrepreneur and the CEO of a company called Klue shares the human side of a startup experience, from the importance of trust and entrepreneur's personality to his hiring philosophy.

Cool talking points you don't want to miss out on:

Mentions:

Klue’s website

This is a heavy video tech interview, so if you are not into it, skip this one.

When shooting a video, a good story comes first, the right crew comes second, the equipment only comes after.

Here are some of the highlights from the interview:

Mentions:

BC Media Productions website

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Making videos has become so easy it is now a must for companies to produce content in this format.

Tyler Lessard, VP Marketing at Vidyard tells us:

Mentions:

George B Thomas on Linkedin

Connect with Tyler on Linkedin

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Great content is a combination of a relevant topic and the appropriate format. Linkedin is a great way to keep your finger on the pulse of your industry and to find trending topics everyone is talking about.

Josef Newton, founder of Brand Is Demand podcast, shares his thoughts on:

*Mentions:*

Brand is Demand Podcast on Spotify

Connect with Josef on Linkedin

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