Media Camp with Sergey Ross

By Sergey Ross

Media camp is a show about creativity where I interview the coolest content creators I can find. From YouTubers and comedians to marketing leaders, consultants, and CEO’s.

I’m asking them about how ... more

5

11 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Media Camp with Sergey Ross:

How many episodes does Media Camp with Sergey Ross have?

The podcast currently has 103 episodes available.

Media Camp with Sergey Ross episodes:

March 23, 2021#84 The Psychological Price of Entrepreneurship and being a CEO
Super excited to interview Aram Melkoumov, the CEO of a product studio agency Crowdlinker about the hardships of being a CEO.
Here are some of the cool talking points:
glorification of Elon Musk and entrepreneurs who go 24/7
what is one of the most impactful investments Aram has made
how do you grow in your career faster than others
one skill you can get better at this year
If you guys want to check out what Aram is up to, stop by his Linkedin. He’s posting CEO related content daily.
...more
41min
December 08, 2020#83 Creating superfans with humor (with Allie LeFevere, Obedient Agency)
Brands need to find out what resonates with their audience, and not be afraid of putting out somewhat polarizing messages.
I’m interviewing Allie LeFevere, co-founder of the Obedient Agency, on how humor can delight your customers and build your brand.
Main talking points:
how to push the boundaries of your brand and keep a consistent narrative
benefits of having a smaller audience you know really well
why revenue is not the only criteria to pick new clients as a freelancer
Mentions:
Obedient Agency links:
Instagram
Twitter
Facebook
Website
Listen to Allie’s new podcast “Brandsplaining”.
Before you take off...Say HI to me on Linkedin.
...more
56min
December 05, 2020#82 Finding content ideas that aren’t shit (with Dan Kelsall, offended.marketing)
Having great ideas is a skill, and having controversial ideas is necessary to stand out in any industry.
Founder of Offended Marketing, Dan Kelsall shares why we should look at TikTok and Instagram for inspiration instead of old school professionals in suits.
Main talking points:
importance of focusing on one social media channel
why Linkedin is the best platform to go viral organically
how you can find ideas that really hook people
Mentions:
Connect with Dan on Linkedin or Twitter.
Before you take off...Say HI to me on Linkedin.
...more
0min
December 02, 2020#81 Tearing down emails to build up brands (with Val Geisler, Fix My Churn)
Episode Notes
In this episode I'm chatting with Val Geisler, an email marketing black-belt and a founder of Fix My Churn. She shares her experience of building a freelance career around email.
Key talking points:
why storytelling is a great strategic move in email campaigns
importance of specializing and saying no as a freelancer
how to build a team where everyone works less and enjoys it
Mentions:
Connect with Val through Linkedin and Twitter.
Check out Fix My Churn’s website
Before you take off...Say HI to me on Linkedin.
...more
28min
November 10, 2020#80 Applying B2C strategies to B2B marketing with Bill Macaitis (former Slack CMO)
B2B companies can learn a TON from B2C and create vibrant brands audiences relate to.
Bill Macaitis shares a few excellent marketing examples from his bag of tricks that helped him build brands like Zendesk, Slack and Salesforce.
Key takeaways:
why qualitative measurement of campaigns will lead to a better long term brand strategy
how a strong content marketing strategy aligns content with the product
how to find and create simple moments of delight in B2B software
Mentions:
Manager Tools podcast
Connect with Bill on Linkedin
Say HI to me on Linkedin
...more
30min
November 09, 2020#79 How to Win the Content Treadmill Race with John Collins
Journalists make excellent content marketers because they already have the crucial skill of creating a large amount of quality content under pressure.
But, John Collins, director of content at Intercom believes that quality, engagement and strategic thinking beat quantity any day.
Tune in to learn:
how to optimize your content format for different consumer preferences
why 1 piece of thoughtful, engaging content is better than churning out 5 pieces a day
what kind of podcasts you can successfully launch right now
Mentions:
Inside Intercom podcast
Connect with John on Linkedin or Twitter
...more
45min
October 27, 2020#78 The Navy S.E.A.L’s of business: principles of building a company (with Jason Smith)
Trust is the most important factor in a startup, both when looking for a co-founder and when pitching to VC's.
Jason Smith, serial entrepreneur and the CEO of a company called Klue shares the human side of a startup experience, from the importance of trust and entrepreneur's personality to his hiring philosophy.
Cool talking points you don't want to miss out on:
shared qualities of entrepreneurs and Navy S.E.A.L’s
how 100 coffees with the right people can save you from investing years into the wrong idea
pros and cons (yes, it's not all rosy) of having experience in a startup world
why a weird CV is often a better indicator of character than a college you attended
Mentions:
Klue’s website
Reach out to Jason via e-mail or Linkedin
...more
43min
October 27, 2020#77 Start with the story - advice from a video producer (with Ben Consoli)
This is a heavy video tech interview, so if you are not into it, skip this one.
When shooting a video, a good story comes first, the right crew comes second, the equipment only comes after.
Ben Consoli, founder of BC Media Productions, says that not every message is best conveyed through a video, but he also knows everything about what it takes to make production a success.
Here are some of the highlights from the interview:
how you can help your team members by considering their craft alongside your own
how to make the person on camera shine, regardless of whether they are trained actors or not
how filmmaking trends make their way from consumers to Hollywood
Mentions:
BC Media Productions website
Go Creative Show podcast
Find Ben on Linkedin
Say HI to me on Linkedin
...more
46min
October 14, 2020#76 Why video is the future of sales with Tyler Lessard, VP Marketing at Vidyard
Making videos has become so easy it is now a must for companies to produce content in this format.
Tyler Lessard, VP Marketing at Vidyard tells us:
how he reached 23,000 views on a video he paid 300 dollars for
how companies can create a customizable, on-demand video experience that will make customers binge on their content
why video production will become a sought-after in-house skill
how changing expectations enable everyone to experiment and improve in video production
Mentions:
George B Thomas on Linkedin
Marcus Sheridan on Linkedin
Film School for Marketers website
Vidyard website
Fast Forward webinar
Connect with Tyler on Linkedin
Say HI to me on Linkedin
...more
44min
September 22, 2020#75 Creating entertaining B2B content with Josef Newton
Great content is a combination of a relevant topic and the appropriate format. Linkedin is a great way to keep your finger on the pulse of your industry and to find trending topics everyone is talking about.
There is no one way to produce content, but current trends suggest a podcast or miniseries is often a better choice than a webinar.
Josef Newton, founder of Brand Is Demand podcast, shares his thoughts on:
how to own a topic within your industry
the difference between product demand and content demand
why customers are neither a magic source of insight nor the only audience you should consider
how the Linkedin algorithm helps you stay relevant
*Mentions:*
Brand is Demand Podcast on Spotify
Harry Dry’s Marketing Examples
The Goat Agency on YouTube
Jake Tran on Youtube and Linkedin
Chris Walker on Linkedin
Surfer SEO agency website
Connect with Josef on Linkedin
Say HI to me on Linkedin
...more
57min

FAQs about Media Camp with Sergey Ross:

How many episodes does Media Camp with Sergey Ross have?

The podcast currently has 103 episodes available.