Media Camp with Sergey Ross

#79 How to Win the Content Treadmill Race with John Collins

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Journalists make excellent content marketers because they already have the crucial skill of creating a large amount of quality content under pressure. 

But, John Collins, director of content at Intercom believes that quality, engagement and strategic thinking beat quantity any day. 
Tune in to learn:

  • how to optimize your content format for different consumer preferences
  • why 1 piece of thoughtful, engaging content is better than churning out 5 pieces a day
  • what kind of podcasts you can successfully launch right now

    • Mentions:

    Inside Intercom podcast
    Connect with John on Linkedin or Twitter

    ...more
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    Media Camp with Sergey RossBy Sergey Ross
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