Media Camp with Sergey Ross

#80 Applying B2C strategies to B2B marketing with Bill Macaitis (former Slack CMO)

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B2B companies can learn a TON from B2C and create vibrant brands audiences relate to. 

Bill Macaitis shares a few excellent marketing examples from his bag of tricks that helped him build brands like Zendesk, Slack and Salesforce.
Key takeaways:

  • why qualitative measurement of campaigns will lead to a better long term brand strategy
  • how a strong content marketing strategy aligns content with the product

    • how to find and create simple moments of delight in B2B software 

    Mentions: 
    Manager Tools podcast
    Connect with Bill on Linkedin

    Say HI to me on Linkedin

    ...more
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    Media Camp with Sergey RossBy Sergey Ross
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