Media Camp with Sergey Ross

Media Camp with Sergey Ross

By Sergey RossBusinessEntrepreneurshipEducationMarketing
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Media Camp with Sergey Ross episodes

  • #64 Freelancer Alexandra Cote explains how to write long-form SEO optimized content

    In this interview I’m talking to Alexandra Cote, a content marketing freelancer from Romania. She runs her own brand, has copywriting courses on Udemy and posts on linkedin and YouTube.

    We are primarily focused on writing long form content.

    Specifically you’ll hear about"

    • What processes Alexandra uses to write her content
    • How she does SEO optimization and what matters
    • How she’s finding clients as a freelancer

      • Connect with Alexandra on:

      Linkedin

      Twitter
      Website
      Youtube

      Say HI to me on Linkedin I’d love to connect Linkedin

      57 min
    • #63 Sendoso CMO Daniel Frohnen shares how to run personalized B2B campaigns that stand out at scale

      I love talking to people like Dan who help other b2b businesses run personalized campaigns.

      Dan is a CMO of a company called Sendoso. They deliver direct mail, personalized gifts, eGifts at scale to build relationships with companies you want to sell to.

      We are chatting about:

      • successful campaigns he ran and why they worked
      • how you pick your target accounts to send them gifts
      • where you get home addresses of people since they work from home

        • Connect with Dan

        Linkedin

        Check out Sendoso website

        Say HI to me on Linkedin I’d love to connect Linkedin

        49 min
      • #62 Anum Rubec on how to run a content strategy for your personal brand

        I’m interviewing a long time content creator in beauty and lifestyle and my college Anum Rubec.

        She’s been putting out content on Youtube, Instagram for more than a decade now. Working with beauty brands, shooting YouTube videos and instagram videos.

        We are talking:

        • how she thinks about brand
        • what’s social platforms work for her
        • what’s process she uses to create content

          • Connect with Anum

          Website

          Instagram
          Linkedin

          Say HI to me on Linkedin I’d love to connect Linkedin

          50 min
        • #61 Tukan Das on going from 88% outbound to 77% inbound via content marketing

          This is easily one of my best content interviews to date. I had a pleasure to chat with Tukan Das, the CEO of Leadsift (B2B SaaS) about the magic of inbound content marketing.

          We are talking specifics and data in this episode so you can actually apply a lot of ideas and you will get results.

          Here are a few talking points worth mentioning:

          1. how Tukan went on to generate almost all his business, 77%, from content marketing
          2. what can you do with YouTube pre-roll ads
          3. how Leadsift produces micro-content and on what platforms they apply it
          4. how Tukan is doing short video interviews with influencers in B2B

            5. Say hi to me on Linkedin I’d love to connect Linkedin

            Connect with Tukan on Linkedin

            Twitter

            Check out Leadsift

            Cool marketing folks Tukan follows:

            Chris Walker

            Nathan Latka

            Dave Gerhard

            Guillaume Cabane

            Gong

            1 hr 2 min
          5. #60 Katie Martell on how to find your own voice in marketing

            In the episode #60 I had a pleasure to meet a real brand builder, former marketing CMO and a marketing consultant Katie Martell.

            We talk a lot about marketing, influence and PR, but the underlying theme of the conversation is building your brand.

            Here are 3 main aspects we cover in detail:

            1. Why you should be building your brand regardless of your role
            2. Why Katie stayed in consulting after being a CMO
            3. What she’s looking for in ideal client to work with

              4. More about Katie:

              – One of the top 10 marketing writers on LinkedIn
              – #3 Most influential B2B marketer on Twitter
              – A “marketing expert to follow” by CIO Magazine
              – One of 20 Women to Watch in Sales Lead Management
              – Top 100 influencer in content marketing

              Katie has been invited to speak at a variety of marketing industry events including TEDx, FutureM with MITX, MarketingProfs B2B Forum, BMA, DX Summit, B2B Summit, Young Women in Digital, and universities including Emerson, Northeastern, BU, and Babson College.

              Sign up for Katie’s newsletter

              Check out Katie’s work on her site

              Books mentioned on the show

              Writing the Mind Alive: The Proprioceptive Method for Finding Your Authentic Voice

              Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

              47 min
            4. Announcement: Media Camp is here!

              This time I'm stoked to be announcing a new name and format for the show. It will be called Media Camp.

              All the details in the audio.

              What do you think? Connect with me on Linkedin

              Find out more at https://sergey-ross-podcast.pinecast.co

              12 min
            5. #59 Elle Woulfe on why micro-content works and how to lead a marketing team

              In today’s interview I’m talking to a brilliant marketer Elle Woulfe who is now a VP of Marketing at InVision.

              Elle spent decades in the industry and was at Eloqua in the very early days when nobody knew what the heck marketing automation software even was.

              We are chatting on a bunch of topics:

              • How to lead a marketing team and keep each member accountable and driven

              • What content formats work well today and will in the future

              • How to approach creating content that matches your buyer

              • MQL’s vs “more pipeline” and less leads

              • And some of the cool career related questions

                Connect with Elle on Linkedin

                Check out Elle’s very own podcast called Further Podcast

                If you’d like to share what you think about this episode, message with me on Linkedin

                Find out more at https://sergey-ross-podcast.pinecast.co

                44 min
              • #58 Doug Kessler on creating Engaging B2B content for your audience

                So excited to talk to Doug Kessler about one of my favourite topics - creating engaging content for your audience.

                Doug is co-founder and creative director of Velocity Partners, the London- and New York-based B2B multi-award winning marketing agency. Doug wrote a lot of very strong content pieces like “the B2B Content Strategy Checklist, Insane Honesty in Content Marketing and Crap: Why the Biggest Threat to Content Marketing is Content Marketing”.

                In this interview we cover different angles of content such as:

                • what b2b can learn from b2c

                • Doug’s 5 step storytelling framework and how you can apply it

                • what can you do better as a marketer right now

                  Learn more about Doug

                  Example of his work The search for meaning in B2B marketing

                  If you’d like to share what you think about this episode, connect with me on Linkedin

                  Resources mentioned on the show:

                  “Marketing Myopia” article by Theodore Levitt

                  The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen

                  Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore

                  Find out more at https://sergey-ross-podcast.pinecast.co

                  41 min
                • #57 Nikhil Pandey on Creating Entertaining Content and Acting

                  Today’s interview is different from my usual ones. I’m interviewing Nikhil who is an aspiring actor and runs his entertainment YouTube channel with over 200,000 subscribers.

                  We are chatting about what it takes to create video content that is entertaining and the audience wants to consume, what process Nikhil uses right now, challenges of acting as a career and Nikhil’s future youtube projects.

                  If you’d like to share what you think about this episode with me, drop me a message on Linkedin

                  More About Nikhil Pandey

                  Nikhil runs a Youtube channel creating personal development and entertainment content for 2 years. He is behind impersonations of well known folks like Gary Vee, Connor McGregor, David Goggins, Tai Lopez, Jordan Peterson and others.

                  See Nikhil’s work on Youtube

                  Find out more at https://sergey-ross-podcast.pinecast.co

                  56 min
                • #56 Daniel Dubois on Life Experiences that Maximize your Human Potential

                  Daniel is the only guest on my show who has run a spontaneous 100km trail race along the Great Wall of China without training. That took him 27 hours non-stop.

                  He is the President of a real estate startup Key Living, Top 30 Under 30 (BCBusiness), TEDx speaker and has built two VC backed companies.

                  We are talking about his daily routines, life experiences he had and what vision he is building towards right now with his latest startup.

                  Connect with Daniel on Linkedin

                  Find out more about Key Living

                  List of books and podcasts mentioned in this interview

                  Podcast: Rich Roll Podcast

                  Book: Can't Hurt Me : Master Your Mind and Defy the Odds - by David Goggins

                  Find out more at https://sergey-ross-podcast.pinecast.co

                  42 min

                About Media Camp with Sergey Ross

                From the publisher's feed

                Media camp is a show about creativity where I interview the coolest content creators I can find. From YouTubers and comedians to marketing leaders, consultants, and CEO’s.