In this interview I’m talking to Alexandra Cote, a content marketing freelancer from Romania. She runs her own brand, has copywriting courses on Udemy and posts on linkedin and YouTube.

Specifically you’ll hear about"

Connect with Alexandra on:

Linkedin

Say HI to me on Linkedin I’d love to connect Linkedin

I love talking to people like Dan who help other b2b businesses run personalized campaigns.

Dan is a CMO of a company called Sendoso. They deliver direct mail, personalized gifts, eGifts at scale to build relationships with companies you want to sell to.

We are chatting about:

Connect with Dan

Linkedin

Say HI to me on Linkedin I’d love to connect Linkedin

I’m interviewing a long time content creator in beauty and lifestyle and my college Anum Rubec.

She’s been putting out content on Youtube, Instagram for more than a decade now. Working with beauty brands, shooting YouTube videos and instagram videos.

We are talking:

Connect with Anum

Website

Say HI to me on Linkedin I’d love to connect Linkedin

This is easily one of my best content interviews to date. I had a pleasure to chat with Tukan Das, the CEO of Leadsift (B2B SaaS) about the magic of inbound content marketing.

We are talking specifics and data in this episode so you can actually apply a lot of ideas and you will get results.

Here are a few talking points worth mentioning:

Say hi to me on Linkedin I’d love to connect Linkedin

Connect with Tukan on Linkedin

Check out Leadsift

Cool marketing folks Tukan follows:

Chris Walker

Nathan Latka

Dave Gerhard

Guillaume Cabane

Gong

In the episode #60 I had a pleasure to meet a real brand builder, former marketing CMO and a marketing consultant Katie Martell.

We talk a lot about marketing, influence and PR, but the underlying theme of the conversation is building your brand.

Here are 3 main aspects we cover in detail:

More about Katie:

Katie has been invited to speak at a variety of marketing industry events including TEDx, FutureM with MITX, MarketingProfs B2B Forum, BMA, DX Summit, B2B Summit, Young Women in Digital, and universities including Emerson, Northeastern, BU, and Babson College.

Sign up for Katie’s newsletter

Books mentioned on the show

Writing the Mind Alive: The Proprioceptive Method for Finding Your Authentic Voice

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

This time I'm stoked to be announcing a new name and format for the show. It will be called Media Camp.

What do you think? Connect with me on Linkedin

Find out more at https://sergey-ross-podcast.pinecast.co

In today’s interview I’m talking to a brilliant marketer Elle Woulfe who is now a VP of Marketing at InVision.

Elle spent decades in the industry and was at Eloqua in the very early days when nobody knew what the heck marketing automation software even was.

We are chatting on a bunch of topics:

How to lead a marketing team and keep each member accountable and driven

What content formats work well today and will in the future

How to approach creating content that matches your buyer

MQL’s vs “more pipeline” and less leads

And some of the cool career related questions

Connect with Elle on Linkedin

If you’d like to share what you think about this episode, message with me on Linkedin

Find out more at https://sergey-ross-podcast.pinecast.co

So excited to talk to Doug Kessler about one of my favourite topics - creating engaging content for your audience.

Doug is co-founder and creative director of Velocity Partners, the London- and New York-based B2B multi-award winning marketing agency. Doug wrote a lot of very strong content pieces like “the B2B Content Strategy Checklist, Insane Honesty in Content Marketing and Crap: Why the Biggest Threat to Content Marketing is Content Marketing”.

In this interview we cover different angles of content such as:

what b2b can learn from b2c

Doug’s 5 step storytelling framework and how you can apply it

what can you do better as a marketer right now

Learn more about Doug

If you’d like to share what you think about this episode, connect with me on Linkedin

Resources mentioned on the show:

“Marketing Myopia” article by Theodore Levitt

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore

Find out more at https://sergey-ross-podcast.pinecast.co

Today’s interview is different from my usual ones. I’m interviewing Nikhil who is an aspiring actor and runs his entertainment YouTube channel with over 200,000 subscribers.

We are chatting about what it takes to create video content that is entertaining and the audience wants to consume, what process Nikhil uses right now, challenges of acting as a career and Nikhil’s future youtube projects.

If you’d like to share what you think about this episode with me, drop me a message on Linkedin

More About Nikhil Pandey

Nikhil runs a Youtube channel creating personal development and entertainment content for 2 years. He is behind impersonations of well known folks like Gary Vee, Connor McGregor, David Goggins, Tai Lopez, Jordan Peterson and others.

See Nikhil’s work on Youtube

Find out more at https://sergey-ross-podcast.pinecast.co

Daniel is the only guest on my show who has run a spontaneous 100km trail race along the Great Wall of China without training. That took him 27 hours non-stop.

He is the President of a real estate startup Key Living, Top 30 Under 30 (BCBusiness), TEDx speaker and has built two VC backed companies.

We are talking about his daily routines, life experiences he had and what vision he is building towards right now with his latest startup.

Connect with Daniel on Linkedin

Find out more about Key Living

List of books and podcasts mentioned in this interview

Podcast: Rich Roll Podcast

Find out more at https://sergey-ross-podcast.pinecast.co