89% of all ads are immediately forgotten. Creative ads are born when the client is crystal clear on their goal, and trusts talented marketers to do their job.

You’ll hear about:

Mentions:

Connect with Paul on Linkedin or via his ad agency site

Got feedback? Say Hi to me on Linkedin

Positioning a brand means building a story around it. Good stories are the ones the audience feels part of. The ways to do this constantly evolve on all platforms, but the fundamentals are the same.

You’ll hear about:

Mentions:

Marketing Made Simple by Donald Miller

Get in touch with Mark through his website or Linkedin

Say HI to me on Linkedin

All the best marketing is hyper personalized. That also means most of it doesn’t scale.

You’ll hear about the uscalable tactics Alison runs at Key Living; how she increased the sales of luxury products being SVP of Marketing at Holt Renfrew by 20% without increasing the budget; and also how Key Living will convert every aspiring home owner into an actual owner of their home in downtown Toronto.

Get in touch with Alison over email ([email protected]) or LinkedIn

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In today’s interview I’m talking to James Mulvany, the founder of podcast platform podcast.co.

Here’s are the key ones:

A course James has mentioned if you are thinking about starting a podcast

Connect with James on:

Got comments, thoughts about the show?

In today’s episode of Media Camp I’m interviewing Zineb Layachi, CMO in residence at Adinton Technologies and a co-founder of Pitchslap (a weekly pitching show).

We are not talking about new fancy marketing tactics here, rather the importance of doing the fundamentals right.

You’ll hear about:

Connect with Zineb on Linkedin

If you are into startups, check out the weekly pitching show called Pitchslap

Say HI to me on Linkedin

In this episode of Media Camp we are meeting an amazing B2B copywriter from the UK Tamsin Henderson. She also created a series of extremely successful copywriting courses on Udemy (link below).

Here’s what you’ll hear about in our chat:

Connect with Tamsin on her website

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In this interview I had a pleasure to speak to a fantastic marketer and a Linkedin enthusiast Katie Mitchell.

We speak a lot about brand, Linkedin and creating content that you want to read or watch.

You’ll hear about:

Connect with Katie on Linkedin

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In this interview, I had a pleasure to talk to Mark Kilens, VP of Content and Community at Drift. Previously he was leading Hubspot Academy content model as a VP.

Mark is one of the most energetic guests I had on the show.

You’ll enjoy this episode a lot.

Connect with Mark on Linkedin

Say HI to me on Linkedin

One of my favourite episodes so far. If you are into podcasts, you will learn a lot.

I’m chatting to James Carbary who started the whole company (Sweet Fish Media) to just produce podcasts for brands.

He has also runs top B2B podcast out there called “B2B Growth” with 3.5 million downloads and over 1,600 episodes.

Here’s what we cover in this extensive interview:

Connect with James on:

Linkedin

Say HI to me on Linkedin I’d love to connect Linkedin

I’ve got a chance to interview Hubspot VP of Marketing Kieran Flanagan about content creation for his personal brand. Kieran has been at Hubspot for over 7 years now and runs his own podcast show called “Growth TLDR”.

Here’s what we cover in this episode:

Connect with Kieran on:

Linkedin

Say HI to me on Linkedin I’d love to connect Linkedin

Books mentioned in this episode

Narrative Economics: How Stories Go Viral and Drive Major Economic Events