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Media Camp with Sergey Ross
Media Camp with Sergey Ross episodes
- #74 Ad ideas that make people say “f*ck me that’s good!” (with Paul Mellor)
89% of all ads are immediately forgotten. Creative ads are born when the client is crystal clear on their goal, and trusts talented marketers to do their job.
Marketing disruptor and loudmouth Paul Mellor was on Media Camp to share his experience and unfiltered opinions. This episode is not for the faint of heart.You’ll hear about:
- why “creative process” is bullshit - and what Paul prefers instead
- where to find the best ideas that will speak to customers
- how many people should ideally be on your team
Mentions:
Connect with Paul on Linkedin or via his ad agency site
Got feedback? Say Hi to me on Linkedin
59 min - #73 How to tell a good brand story on any social platform (with Mark Evans)
Positioning a brand means building a story around it. Good stories are the ones the audience feels part of. The ways to do this constantly evolve on all platforms, but the fundamentals are the same.
My guest this week is Mark Evans, fractional CMO, consultant, and advisor.You’ll hear about:
- how to create a good story around your brand
- how to make your content customer-centric
- why podcasting is an excellent way to differentiate your brand (vs blogging)
- how to benefit from Linkedin
Mentions:
Marketing Made Simple by Donald Miller
The Inside Advantage by Robert BloomMarketing Spark by MarkGet in touch with Mark through his website or Linkedin
Say HI to me on Linkedin
42 min - #72 Key Living CMO Alison Simpson on Unscalable marketing tactics at startups
All the best marketing is hyper personalized. That also means most of it doesn’t scale.
But that is the only way to build real fans and your company brand if you are playing a long game.This time I’m interviewing the CMO of Toronto based real estate startup Alison Simpson.You’ll hear about the uscalable tactics Alison runs at Key Living; how she increased the sales of luxury products being SVP of Marketing at Holt Renfrew by 20% without increasing the budget; and also how Key Living will convert every aspiring home owner into an actual owner of their home in downtown Toronto.
Get in touch with Alison over email ([email protected]) or LinkedIn
Say HI to me on Linkedin
34 min - #71 How to run a podcast for your business that brings revenue with James Mulvany
In today’s interview I’m talking to James Mulvany, the founder of podcast platform podcast.co.
We cover a lot of specific aspects of running a podcast.Here’s are the key ones:
- How to generate business from your podcast
- How to interview people better than others to get a unique point of view
- How to have encourage conversations with your podcast audience
A course James has mentioned if you are thinking about starting a podcast
Connect with James on:
WebsiteLinkedinGot comments, thoughts about the show?
Message me on Linkedin36 min - #70 You need to post more: doing marketing basics right (with Zineb Layachi)
In today’s episode of Media Camp I’m interviewing Zineb Layachi, CMO in residence at Adinton Technologies and a co-founder of Pitchslap (a weekly pitching show).
We are not talking about new fancy marketing tactics here, rather the importance of doing the fundamentals right.
You’ll hear about:
- why doing customer discovery benefits marketing as much as your product
- how to change founders mindset about what good marketing is
- how to create educational content to attract people who want to buy
- where can you find content ideas
Connect with Zineb on Linkedin
If you are into startups, check out the weekly pitching show called Pitchslap
Say HI to me on Linkedin
51 min - #69 How psychology principles will make your copy sell anything (with Tamsin Henderson)
In this episode of Media Camp we are meeting an amazing B2B copywriter from the UK Tamsin Henderson. She also created a series of extremely successful copywriting courses on Udemy (link below).
Here’s what you’ll hear about in our chat:
- How Tamsin wrote a press release that made over a million dollars for her client
- How to write in a conversational way and fit it into your brand guidelines
- What questions to ask yourself while writing case studies so they don’t sound like they’ve been written by a marketer
Connect with Tamsin on her website
AND be sure to check out her udemy courses if you are into writing great copy Udemy coursesSay HI to me on Linkedin
17 min - #68 How to Grow Your Brand's Organic Following on LinkedIn with Katie Mitchell
In this interview I had a pleasure to speak to a fantastic marketer and a Linkedin enthusiast Katie Mitchell.
We speak a lot about brand, Linkedin and creating content that you want to read or watch.
You’ll hear about:
- How much impact brand has on your demand (both for company and your personal brand)
- Why over reliance on data can prevent you from shipping marketing work that cuts through the noise
- How to create engaging linkedin posts
- How Linkedin makes you a much much better marketer (regardless where you work)
Connect with Katie on Linkedin
Say HI to me on Linkedin
47 min - #67 VP of Content and Community at Drift shares how to build your own content strategy framework
In this interview, I had a pleasure to talk to Mark Kilens, VP of Content and Community at Drift. Previously he was leading Hubspot Academy content model as a VP.
Mark is one of the most energetic guests I had on the show.
He shares excellent advice on:- building content hubs (like Hubspot Academy and Drift Insider) for your B2B SaaS business
- his favourite content frameworks (that you can steal)
- webinars vs podcasts: what's broken and what works well
- and more content strategy bits like setting your goals based on target revenue
You’ll enjoy this episode a lot.
Connect with Mark on Linkedin
or TwitterSay HI to me on Linkedin
47 min - #66 James Carbary dives deep into how you can create a podcast for your business and market it
One of my favourite episodes so far. If you are into podcasts, you will learn a lot.
I’m chatting to James Carbary who started the whole company (Sweet Fish Media) to just produce podcasts for brands.
He has also runs top B2B podcast out there called “B2B Growth” with 3.5 million downloads and over 1,600 episodes.
Here’s what we cover in this extensive interview:
- how you produce a podcast at scale
- how you position your show and grow your audience
- what interview structure you should use to stand out and deliver max value to your audience
- how to get huge engagement on your linkedin posts
Connect with James on:
Linkedin
WebsiteB2B Growth PodcastSay HI to me on Linkedin I’d love to connect Linkedin
49 min - #65 Kieran Flanagan talks about podcasting as a way to network effectively
I’ve got a chance to interview Hubspot VP of Marketing Kieran Flanagan about content creation for his personal brand. Kieran has been at Hubspot for over 7 years now and runs his own podcast show called “Growth TLDR”.
Here’s what we cover in this episode:
- How Kieran started his podcast to network
- Managers vs practitioners: when you should switch from doing the legwork to telling others what to do
- Kieran’s career as a content creator so far
Connect with Kieran on:
Linkedin
TwitterPodcastSay HI to me on Linkedin I’d love to connect Linkedin
Books mentioned in this episode
Narrative Economics: How Stories Go Viral and Drive Major Economic Events
49 min
About Media Camp with Sergey Ross
From the publisher's feed
Media camp is a show about creativity where I interview the coolest content creators I can find. From YouTubers and comedians to marketing leaders, consultants, and CEO’s.
I’m asking them about how do they capture attention, tell their own unfiltered stories, and build brands and audiences.
I also dive into their life stories to uncover their career paths and decisions they have made that got them to where they are now.
So you as a listener get practical brand building and content creation advice specific to a social media platform and you get to understand the context of how my guests arrived at that.
Media Camp is about storytelling and brand building in formats like short and long-form video, short text posts, and on cool platforms like TikTok.
It’s also about building a discipline of content creation. How you cultivate it, exercise it, become better at it.
I believe that people who are not afraid to share their real point of view online and do so consistently and creatively can influence our culture on a scale of millions.
And my goal with Media Camp is to build a community of people who are doing just that.