In today’s interview I’m talking to a brilliant marketer Elle Woulfe who is now a VP of Marketing at InVision.

Elle spent decades in the industry and was at Eloqua in the very early days when nobody knew what the heck marketing automation software even was.

We are chatting on a bunch of topics:

How to lead a marketing team and keep each member accountable and driven

What content formats work well today and will in the future

How to approach creating content that matches your buyer

MQL’s vs “more pipeline” and less leads

And some of the cool career related questions

Connect with Elle on Linkedin

If you’d like to share what you think about this episode, message with me on Linkedin

Find out more at https://sergey-ross-podcast.pinecast.co