Media Camp with Sergey Ross

#75 Creating entertaining B2B content with Josef Newton

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Great content is a combination of a relevant topic and the appropriate format. Linkedin is a great way to keep your finger on the pulse of your industry and to find trending topics everyone is talking about.

There is no one way to produce content, but current trends suggest a podcast or miniseries is often a better choice than a webinar.

Josef Newton, founder of Brand Is Demand podcast, shares his thoughts on:

  • how to own a topic within your industry
  • the difference between product demand and content demand
  • why customers are neither a magic source of insight nor the only audience you should consider
  • how the Linkedin algorithm helps you stay relevant

    • *Mentions:*

    Brand is Demand Podcast on Spotify

    Harry Dry’s Marketing Examples
    The Goat Agency on YouTube
    Jake Tran on Youtube and Linkedin
    Chris Walker on Linkedin
    Surfer SEO agency website

    Connect with Josef on Linkedin

    Say HI to me on Linkedin

    ...more
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    Media Camp with Sergey RossBy Sergey Ross
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