Media Camp with Sergey Ross

#83 Creating superfans with humor (with Allie LeFevere, Obedient Agency)

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Brands need to find out what resonates with their audience, and not be afraid of putting out somewhat polarizing messages. 

I’m interviewing Allie LeFevere, co-founder of the Obedient Agency, on how humor can delight your customers and build your brand.

Main talking points:

  • how to push the boundaries of your brand and keep a consistent narrative
  • benefits of having a smaller audience you know really well
  • why revenue is not the only criteria to pick new clients as a freelancer

    • Mentions:

    Obedient Agency links:

    • Instagram
    • Twitter 
    • Facebook 
    • Website 

      • Listen to Allie’s new podcast “Brandsplaining”.

      Before you take off...Say HI to me on Linkedin.

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      Media Camp with Sergey RossBy Sergey Ross
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