Storytelling That Sticks for Business and Life

13. Story Selling - Sell It with a Story


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Learn how to apply the Aikido Selling approach to telling stories in a sales conversation. Build trust and create rapport by sharing targeted customer success stories that redirect the conversation and create story surrogates.

Here’s a preview of what you’ll learn in this episode…

  • How to grab the attention of a distracted client and gain their trust
  • How to identify the right customer story to tell
  • How to blend imagery, emotion, and data into a sales story
  • How to close the sale with a Phrase That Pays

Contact: [email protected]

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Storytelling That Sticks for Business and LifeBy Doug Stevenson

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