By Rain Bennett
4.7
4242 ratings
The podcast currently has 176 episodes available.
In episode 176 of The Storytelling Lab, Rain delves into the art of storytelling, highlighting the crucial role of tension in captivating audiences.
Drawing parallels to a roller coaster ride, Bennett emphasizes the necessity of changing the positive/negative "charges" of each scene with polarity shifts.
He explores the application of the "but/therefore" model and provides insightful analyses of real-life examples and the movie "Braveheart" to illustrate the ebb and flow of shifting energy in storytelling.
This episode serves as a resource for aspiring storytellers, content creators, and marketers looking for help understanding the rhythm of storytelling. Rain's practical guidance and emphasis on avoiding monotony offer valuable insights for creators seeking to enhance their storytelling skills.
In this episode, you will learn to:
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In this episode of The Storytelling Lab, host Rain Bennett delves into the critical role of storytelling in branding and marketing.
Through a thorough analysis of various brand stories, including those of a bourbon company, coffee bean company, cooler company, cheese shop, farm, and waste management company, Rain highlights the significance of effectively communicating the brand's unique value proposition in the "Our Story" section of websites and product packaging.
He offers valuable insights into how businesses can leverage storytelling to connect with their audience, communicate essential information, and differentiate themselves in the market.
This episode is a valuable resource for small business owners looking to enhance their branding, packaging, or overall storytelling strategy.
In this episode, you will learn to:
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In this episode of The Storytelling Lab, filmmaker Luke Barnett shares valuable insights on the art of storytelling and the practicalities of bringing creative visions to life. He challenges the misconception that a significant budget is necessary to produce a short film, emphasizing the value of taking action and creating with the resources at hand.
Barnett also highlights the importance of building relationships in the creative industry, discussing how supportive networks of collaborators are essential for bringing projects to life. His personal experiences, from the success of his film 'The Crossing Over Express' to his upcoming project 'Epilogue,' offer practical guidance and encouragement for aspiring storytellers and creatives.
Barnett's emphasis on authenticity, emotional depth, and relatability in storytelling provides valuable lessons for individuals navigating the creative industry.
If you're looking to gain insights into overcoming creative barriers, taking control of your career, and bringing meaningful stories to life, this episode is a must-listen!
In this episode, you will learn to:
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Growing up in the 80s, Douglas Burton was immersed in a world of iconic films that ignited his imagination. From Star Wars to Raiders of the Lost Ark, these stories captured his attention and left an indelible mark on his storytelling journey.
However, it wasn't until the late 90s that Douglas stumbled upon the concept of the Hero's Journey, and it was like finding fire. Intrigued by the idea of a single narrative pattern that repeats in some of his favorite stories, he delved into an obsessive study of the Hero's Journey, taking meticulous notes and watching movies with a newfound purpose.
But as he began to write his own historical fiction novel with a female lead, Byzantine Empress Theodora, he faced a daunting realization – the Hero's Journey didn't fit the structure of his story.
This unexpected twist in his writing journey led him to explore alternative narrative frameworks, ultimately shaping his unique perspective on storytelling and the nuances of diverse narratives.
In this episode, you will be able to:
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In this episode of The Storytelling Lab podcast, Rain Bennett dives into the captivating storytelling techniques of YouTuber and storyteller John Allen, also known as "MrBallen" on YouTube and TikTok.
Rain shares his personal experience attending Mr. Ballen's first-ever live storytelling tour and highlights the importance of pacing in building tension within a narrative. The conversation emphasizes the importance of pacing in building tension within a narrative, emphasizing the impact of vivid descriptions and sensory details in storytelling.
If you're looking to enhance your storytelling abilities and captivate your audience, this episode offers a compelling discussion on the art of storytelling and the techniques employed by successful storytellers, making it a must-listen for anyone passionate about crafting compelling narratives.
In this episode, you will be able to:
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Betsy Hester's journey into the world of true crime storytelling began during her 25-year teaching career, where she instilled in her students the importance of critical thinking and fact-based research.
It was the haunting tale of the Little Rascals daycare scandal that deeply affected her and her husband, a criminal defense attorney, as they were young parents when the story first unfolded. The hysteria and paranoia surrounding the case, along with its connection to the broader phenomenon of satanic sexual abuse cases, sparked a sense of disbelief and intrigue in Betsy.
As the story went silent, her husband's persistent words, "Somebody needs to write this book," resonated with her. It was a chance encounter with a central figure of the scandal, Robin, that ignited the spark to tell the compelling and disturbing narrative of a miscarriage of justice. This chance meeting, combined with Betsy's passion for research and storytelling, set her on a path to weave together a story of resilience, faith, and the relentless pursuit of truth in her book 21 Boxes.
In this episode, you will be able to:
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Curious about how a novelist and business storyteller found their way to a cutting-edge technology summit?
Discover how this unexpected journey led to a groundbreaking intersection of creativity and AI.
Jyoti Guptara, a published novelist known for fantasy thrillers, discovered the power of storytelling in business during a residency in Geneva. While conducting research for a novel in the UN environment, Jyoti observed that even accomplished executives and experts struggled to engage their audience.
It was during casual conversations over dinner or coffee that Jyoti noticed these individuals come alive through storytelling, which sparked a realization. Drawing from a decade of writing experience, Jyoti saw an opportunity to help business professionals communicate effectively by integrating fiction writing skills. This unique perspective, combining the art of storytelling with business communication, offers a fresh approach to engaging and influencing others.
In this episode, you will learn how to:
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"I just felt like we didn't have enough storytellers for brands on LinkedIn. Storytelling is the new deal and brands are lacking when it comes to writing stories. So I decided to just focus more on writing stories for brands, just to let them know that we are not doing that boring content anymore." - Zainan Olanrewaju
If you're feeling overwhelmed and struggling to find your unique storytelling style, then you are not alone!
Are you constantly comparing yourself to others and feeling like you're not making any progress? Let's change that today.
Today my guest is Zainab Olanrewaju, a passionate brand storyteller, dedicated to helping businesses thrive through the power of words. Hailing from Nigeria, Zainab's approach to storytelling is influenced by the rich cultural history of West Africa, allowing her to craft narratives that deeply resonate with her audience.
Zainab's journey as a storyteller began with skepticism from others who doubted the financial viability of storytelling. Despite the initial resistance, she remained determined to pursue her passion for writing.
Zainab's conviction in the power of storytelling was further reinforced as she realized the untapped potential for brands to connect with their audiences through compelling narratives. Despite encountering skepticism regarding the relevance of storytelling in the digital age, Zainab remained steadfast in her belief.
Zainab's journey serves as a testament to the profound impact of storytelling in forging connections and enhancing brand engagement.
In this episode, you will learn how to:
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If you're overwhelmed by the negative self-talk in your head, constantly comparing yourself to others and struggling to execute your goals, you are not alone!
The battle with self-doubt and imposter syndrome can be exhausting, and it's time to find a better way to navigate these challenges.
Let's explore the difference between self-talk and self-communication and how it can transform your approach to personal and professional growth.
In this episode, you will learn how to:
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"Storytelling is about a lot of honesty and being aware that your audience, depending upon who they are and where they're from, when you say a word or a phrase, they may interpret that differently than what you think you heard." —Nelson Farris
In this episode of The Storytelling Lab, Nelson Farris, the Chief Storyteller at Nike, shares his 50 years of experience and insights on effective storytelling, collaboration, and embracing change.
With a background as an athlete and a liberal arts major, Farris emphasizes the power of personal experience and the abundance of stories in sports, offering valuable lessons for marketers and content creators.
His deep understanding of storytelling and communication, coupled with his role in Nike's internal culture, highlights the timeless importance of storytelling in shaping brand narratives.
His journey from a runner in Southern California to becoming Nike's first chief storyteller showcases his unique perspective and the transformative power of collaboration, making this episode a must-listen for storytellers, content creators, and marketers seeking to foster trust and drive innovation through effective storytelling.
In this episode, you will learn to:
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The podcast currently has 176 episodes available.
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