“We make our media the same way we make our barbecue, and that’s low and slow.” — Shawn Walchef

How do you run a business and still find time to create content?

In this episode, Rain sits down with Shawn Walchef, owner of Cali BBQ and founder of Cali BBQ Media, to explore how storytelling and content creation aren’t distractions—they’re growth engines. Shawn shares how he went from struggling restaurateur to building a thriving media company on top of his barbecue brand, and why every business today needs to think like a media company.

They break down how to overcome the fear of looking foolish, why quantity and speed matter more than perfection, and how to turn your phone into your most valuable tool.

Shawn also gives practical tips on stacking content, building a team, and staying consistent without burning out. If you’ve ever wondered how to juggle business and content—or whether it’s worth the effort—this episode will change your mindset.

In this episode, you will learn to:

• See content as a growth tool, not a chore and shift your mindset around its value.
• Overcome the fear of looking foolish online so you can finally start creating.
• Focus on quantity and consistency first because that’s what leads to real quality.
• Use simple tools like your phone to build a media presence without expensive gear.
• Stack and schedule your content so that your “show” runs even when you’re busy.

Follow Shawn on:

• LinkedIn
• Instagram

Or visit his website HERE!

For more storytelling tips and tricks,

Visit my website rainbennett.com, or

Follow me on TikTok @rainbennett.storyeller

Follow me on Twitter @rainbennett

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