In this episode of ARTS Redefined, Angela speaks with Professor Jim O'Connell, a seasoned arts management expert, about the transformative power of the arts and the challenges of audience development in a changing landscape. They discuss the unique role of empathy in defining the arts, the ephemeral nature of live performance, and the importance of long-term engagement strategies. Tune in to explore how professional communities, strategic marketing, and measuring societal impact can help sustain the relevance of the arts.

Chapters

00:00 Defining Art and Its Importance

02:05 The Third Space: Community and Professional Associations

04:58 The Phenomenon of Audience Development

09:14 Understanding Audience Behavior and Predictions

12:11 The Ephemeral Nature of Performing Arts

14:06 FOMO: Creating Urgency in Attendance

15:00 The Graying of the Audience and Long-Term Engagement

20:13 The Role of Nostalgia in Arts Attendance

25:04 Measuring Arts Impact and Public Value

30:12 The Future of Arts Management and Empathy