We continue our seven-part mini-series on Creating Alignment with Your People by starting with the foundation of culture — Values Alignment.

Before you can align your team around how you work or who thrives in your environment, you have to get clear on what you believe.

In this episode, I talk about why most businesses misunderstand values, how to define them as beliefs that actually drive decisions and behavior, and how shared values create clarity, consistency, and trust across your organization.

Episode Highlights

• What real values are — and why most businesses get them wrong
• How to define values as beliefs that drive behavior
•  Why clarity around values simplifies decision-making and accountability 
• The process for defining what your business truly believes
•  Why authenticity matters more than sounding impressive
•  How to write actionable values that guide behavior and decision-making
•  The difference between stated values and lived values
•  How values alignment filters who fits—and who doesn’t
•  The story of Precision Builders and Vision Builders and how values shape culture

Resources & Links

• Learn more at ClearAuthenticBrands.com

Related Episodes

• Episode 12:  Creating Alignment With Your People