Get Sh!t Done

#130: How to Monetize Your Content Into 5-Figure Deals in 7 Months (Dulma Altan)


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Meet Dulma Altan, founder, creator, and the woman Forbes calls “the queen of business TikTok.”


In just seven months, she turned a 100-day content experiment into a six-figure creator business—earning brand deals with ByteDance and fintech companies, growing an audience of 30K+, and proving that you don’t need millions of followers to make meaningful money.

What started as a personal challenge to post on TikTok every day became a crash course in building trust, community, and consistent revenue through content. Today, Dulma’s media-driven approach is helping founders reimagine visibility as leverage.

💡 Here’s what you’ll learn in this episode:

  • How to Run a 100-Day Content Challenge That Converts: The framework Dulma used to go from zero traction to five-figure brand deals in 7 months.
  • How to Find Underplayed Formats That Drive Fast Growth: Her “platform arbitrage” method for spotting trends before they peak.
  • How to Test Content Like a Scientist: The 3×3 hypothesis scorecard she uses to know what’s working and why.
  • How to Build a Loyal Community That Buys: Why engagement depth beats follower count (and how brands measure it).
  • How to Monetize Without the Ick: The two founder frameworks—The Show vs. Chief Evangelist and which one actually drives sales.

🔥 Take the Free Traction Quiz: Discover your next best growth move based on your stage and goals. 👉 ⁠Take the Quiz HERE⁠ https://form.typeform.com/to/j6LscUHF


🚀 Ready to turn this advice into traction?
Get the weekly Growth Playbook that breaks down Dulma’s exact frameworks—plus the editable 100-Day Content Tracker, Hypothesis Scorecard, and KPI Sheets.
👉 Subscribe now: https://substack.com/@shegetsshitdone


🗞️ About Dulma: Seen in The New York Times, Morning Brew, The Information, Glossy, and Insider. Follow her work: beacons.ai/iamdulma

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