This is an introduction to my newest book #13, Blue-Collar Leadership & Culture: The 5 Components for Building High Performance Teams.

It’s easier to compete when you’re attracting great people instead of searching for good people.

Culture matters because those who work there will determine who wants to work there. You shouldn’t have to spend time and resources constantly searching for good applicants. You should be able to select great applicants with top talent. High Performance Teams are filled with top talent.

Culture is the key to becoming a sought after employer of choice within your industry. Becoming a sought after employer means, “People who don’t work at your organization have a strong desire to work there.” Becoming an employer of choice means, “People who already work at your organization have a strong desire to continue working there.”

“Culture is owned by the CEO, whether he or she admits it or not.” ~ Edward Schein

Blue-Collar Leadership® & Culture features content specifically for the top leader who has never led a cultural transformation but is curious to find out what will be required. Discover why you should transform your culture, and also what to do and how to do it.