On today’s solo episode, Elise breaks down three patterns she’s seeing repeatedly across conversations with business owners at very different stages — and why these things are quietly stopping growth heading into 2026. These aren’t theoretical mistakes or trendy business buzzwords. They’re real, fixable issues that came directly out of recent conversations with business owners who feel stuck, plateaued, or unsure what their next move should be.

We dig into shiny object syndrome and why chasing new ideas often slows momentum, why getting proof early makes selling dramatically easier (especially for newer businesses), and why most business owners are drastically underestimating how much they need to be showing up online. Elise shares why focus, proof, and visibility — not rebrands or new offers — are usually the fastest path to growth.

If you’re heading into 2026 feeling busy but not growing, this episode is your no-BS reality check and reset.

You can follow us on Instagram @businessmusclepodcast, @elisecaira, and @dr.ariel.dpt.

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