Ready to launch your business?

In this episode, we explore the crucial first steps of starting your own business! Opening a business may seem scary, but when you break it down into simple steps, it becomes much more doable. Today we chat about validating your idea through market research, and understanding your ideal customer. We discuss the importance of testing demand, and how this can save you time and money.

We then focus on building a solid foundation, covering essentials like choosing the right business structure, securing an EIN, and setting up a basic bookkeeping system. Finally, we dive into creating a clear plan, including setting achievable goals, crafting a simple business plan, and prioritizing tasks that drive cash flow. Tune in for actionable tips to get your business off the ground and a sneak peek at what’s coming next! Enjoy! 

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode, we’re joined by Alexa Nika, the owner of MOKO Beauty, a thriving permanent makeup studio in Stoneham, MA. Alexa shares the incredible story of how she launched her business in 2020, right in the midst of the pandemic, and within just two weeks, was fully booked for the entire year. We dive into her journey with permanent makeup and how she overcame early challenges to find success in a highly competitive industry. Alexa also discusses the pivotal decisions that helped her grow MOKO Beauty, from transitioning into a brick-and-mortar location to scaling her team from solo artist to managing a crew of seven.

Alexa’s insights into running a successful beauty business go beyond just technique—she reveals her marketing strategies, leadership approach, and mindset for staying ahead in a saturated market. We also talk about the founding of MOKO DOJO, her training academy for aspiring artists, and what makes her training program stand out. Alexa offers valuable advice for anyone considering entrepreneurship and shares her vision for the future of MOKO Beauty and the permanent makeup industry. Enjoy!

Book with MOKO Beauty: https://www.mokobeautystudio.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this reflective episode, we share the difficult lessons we learned in 2024 while navigating the challenges of building and growing a business. From the importance of investing in employee benefits like health insurance and retirement plans to attract top talent, to the tough realization that sometimes you have to close a location to protect your overall vision, this year taught us how to prioritize both people and strategy.

We also discuss the courage it takes to tackle big projects—like franchising—that can feel overwhelming but offer massive growth potential. Plus, we share insights on hiring, addressing employee issues early, and staying true to your company’s culture. Perhaps the biggest takeaway? The necessity of tough skin to make hard decisions and keep moving forward. Whether you’re an entrepreneur or a business leader, this episode is filled with raw and actionable insights from a year of challenges and growth. Enjoy!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode, we’re thrilled to welcome Emily Chandra, the CEO and founder of Seacoast Stilettos, a dynamic dance studio that’s reshaping the world of dance through empowerment and autonomy. Since its start in 2018, Seacoast Stilettos has grown from a solo project to a team of 11, recently being named Best Dance Studio by Boston Business Women Magazine in 2024. Emily shares her journey of identifying a unique niche in the dance world, transitioning from yoga and dance to beginner heels classes, and overcoming early challenges like renting spaces and launching during the pandemic. She also reveals the pivotal moments that helped her grow the business, including securing a permanent studio space in 2022 and scaling from small classes to sold-out sessions.

We dive into Emily’s leadership journey as she transitioned from solo entrepreneur to managing a team, and the strategies she used to foster a strong sense of community within both her instructors and clients. She discusses how she’s embraced her role as CEO, learned to delegate, and developed skills along the way that helped her scale Seacoast Stilettos into the thriving studio it is today. Emily also shares her vision for the future, including plans for expansion and new offerings. Whether you’re interested in entrepreneurship, leadership, or the world of dance, this episode offers inspiring insights and practical advice for growing a purpose-driven business.

Book with Seacost Stilettos: https://seacoaststilettos.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode, we are resharing an episode from the PT Entrepreneur Podcast with Danny Matta, featuring our co-host Ariel! In this replay, Danny and Ariel discuss the initial days of Fixxed, what it takes to have a successful business partnership, and how Fixxed’s unique approach led her to develop a scalable franchise model that empowers physical therapists to pursue entrepreneurial careers.

Tune in to hear about the challenges and successes of launching and expanding Fixxed, the decision to franchise, and their mission to redefine physical therapy nationwide. Whether you’re a PT looking for new career paths or an entrepreneur curious about scaling a healthcare business, this episode is packed with valuable insights and inspiration. Enjoy!

Work with Danny Matta: https://drdannymatta.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode, we sit down with Sydney Nunn, the owner and curator of Simply Placed, a curated home decor store on Boston’s North Shore. Simply Placed is more than just a retail shop—it’s a sanctuary of community, relaxation, and beautifully curated pieces designed to make your house feel like a home. Sydney shares her journey of opening the boutique, from conceptualizing the space to managing inventory and creating a shopping experience that keeps customers coming back. Whether you're shopping for yourself or looking for the perfect gift, Simply Placed offers something special for everyone.

Sydney also opens up about the challenges of running a business while pregnant, as she prepares to welcome her baby girl. She dives into the balancing act of growing a business and a family at the same time, offering honest and inspiring insights for anyone juggling similar dreams. If you’ve ever thought about opening your own boutique shop, this conversation is packed with practical tips, personal stories, and the motivation to take that next step. Don’t miss this heartfelt and informative episode!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode, we are chatting about being a mom and owning a business at the same time. Elise is newly postpartum with baby number two, and Ariel has one on the way! So today we’re discussing how to prioritize the tasks that truly matter for both your business and family. You'll learn strategies like embracing flexible work schedules, working in focused time blocks, and finding productivity in unconventional moments, such as during nap times or school pickups. We also dive into the importance of setting realistic expectations, and leaning on your team and family for support.

From outsourcing tasks to building systems and routines, this episode offers tips to help you lose the mom guilt and the business owner guilt. We know how important creating new routines is going to be in this new season for both of us, so tune in to hear how we’re handling the new schedule, mindset shift, and so much more. Enjoy! 

Atomic Habits by James Clear: https://jamesclear.com/atomic-habits

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode, we sit down with Nicole Ritter, a Board Certified Holistic Health Practitioner, wife, mom, and serial entrepreneur. Nicole shares her incredible journey from working in sales at ADP to founding Ritter Functional Health, Automate Your Wellness Biz, and Holistic Health Experts! Motivated by her own health struggles, Nicole transitioned into the world of functional health and wellness, where she has since built a thriving business, grown a team, and embraced automation to scale her impact. 

Nicole gets honest about the highs and lows of her entrepreneurial path, from the grind of starting solo to the benefits of building a team and automating her operations. She offers valuable insights on work-life balance, creating lifestyle freedom, and the importance of delegation in achieving business growth. Whether you're in the wellness industry or dreaming of making a career pivot, Nicole's story is packed with inspiration, practical advice, and personal reflections. Enjoy! 

Book with Ritter Functional Health: https://www.ritterfunctionalhealth.com/

Automate your Wellness Biz: https://www.automateyourwellnessbiz.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode, we’re pulling back the curtain on the real-life ups and downs of being an entrepreneur. From juggling financial responsibilities to finding work-life balance, we’re talking about all the little (and not-so-little) things that make business ownership rewarding yet challenging. Whether it’s managing cash flow, working those extra hours, or making high-stakes decisions, we’ll chat about the unique pressures that come with running the show- and why we still think it’s still worth it. 

Things like handling customer expectations, finding the right people for your team, and keeping up with industry regulations can make business ownership feel overwhelming at  times. We also chat about how to combat loneliness and stay motivated when you’re wearing many hats. Join us for a candid conversation on the journey of entrepreneurship, with practical tips and stories to remind you that you’re not alone in the hustle!

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

On this episode, we sit down with physical therapist and entrepreneur Danny Matta, founder of Athletes’ Potential—a cash-based physical therapy clinic that has grown from a single gym-corner setup to three successful locations across Atlanta. Danny shares his journey from a stable military PT role to establishing his own practice in a niche cash based model. Known for hosting the PT Entrepreneur Podcast, Danny empowers others to turn their passion for physical therapy into thriving, purpose-driven careers. 

In this conversation, Danny gets real with us about the challenges and milestones he encountered. We talk about his approach to overcoming obstacles in scaling a business, assembling a strong team, and leveraging the power of marketing. Danny doesn’t sugarcoat a thing, and his honesty about what it’s really like to be a business owner is invaluable for physical therapists considering the leap into entrepreneurship! Enjoy!

Work with Danny Matta at PT Biz: https://www.physicaltherapybiz.com/

Listen to the PT Entrepreneur Podcast: https://drdannymatta.com/

Work with us here: https://www.businessmusclepodcast.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Follow us on facebook: https://www.facebook.com/profile.php?id=100095609733486

Join our Facebook community of other entrepreneurs for insider tips and tricks: https://www.facebook.com/groups/255295687403161

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/