RAWR Organic Bars

If you’ve ever thought about launching a product, this is the episode you need. Today on the podcast, we sit down with Jake and Rachel Beaudry, founders of RAWR Bars, to break down how they went from selling at a local farmers market to building their own production facility. We dive into every phase of their journey—from starting from scratch and figuring out production, packaging, and shipping on their own, to navigating a major growth surge through social media and scaling operations without sacrificing quality. This episode is packed with honest insight into the risks, challenges, and behind-the-scenes realities of growing a physical product—and what it actually takes to make it work.

Rawr Organics: https://www.rawrorganics.com/

Follow Rawr Organics on Instagram: https://www.instagram.com/rawrorganics

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

After interviewing over 60 business owners across fitness, physical therapy, wellness, and beyond, a few consistent themes have emerged — and most of them are simpler than people expect. In this episode, we break down the five biggest lessons that keep coming up: why starting small (instead of waiting for perfection) is often the smartest move, the reality of sacrifice in the early stages of building something meaningful, and how having a mentor can dramatically accelerate your growth by helping you avoid costly mistakes. We also dive into why documenting your processes is the key to turning a job into a scalable business, and the truth that almost no one knows what they’re doing when they start — they just take action and figure it out along the way! If there’s one takeaway, it’s this: successful business owners aren’t necessarily more talented, they’re just willing to start, learn, and keep going. Enjoy!

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode, we sit down with Justina Gallow to talk about the real story behind selling her business, The Remedy Exchange. We dive into the identity shift that happens as entrepreneurs grow, the difference between burnout and simply evolving past a business, and the signs that it might be time to move on. Justina shares what led her to the decision to sell, the fears that almost held her back, and what the selling process actually looks like—from determining the value of the business to navigating the emotional side of letting go of something you built from the ground up. We also talk about what makes a business truly sellable, common mistakes owners make that hurt their ability to sell, and what life looks like after the deal is done. This episode is an honest conversation about growth, change, and knowing when it’s time for the next chapter. Enjoy!

Follow Justina on Instagram: https://www.instagram.com/justinalangone/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode, we sit down with Madison Ciccone — master instructor at SoulCycle, speaker, coach, and now navigating her mom era. We talk about her journey into the world of boutique fitness, what it actually took to stand out in one of the most competitive spaces in the industry, and how she built longevity after nearly a decade of teaching and reaching hundreds of thousands of riders. Madison shares what people don’t see behind the scenes of being a top instructor, how she’s expanded her impact beyond the bike through speaking and personal brand building, and how motherhood has shifted her relationship with ambition, balance, and burnout. It’s an honest conversation about growth, identity, and what it really looks like to evolve through different seasons of life and career. Enjoy!

Follow Madison on Instagram: https://www.instagram.com/madisonciccone/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com

In this solo episode, we break down exactly how we doubled our new clients in one month—and no, it wasn’t from a viral post or a lucky break. We walk through the four specific levers we focused on to drive real growth: increasing Google Ads spend to capture high-intent leads, hosting more in-person events to build trust and community, showing up more consistently on social media with clear calls to action, and reactivating past clients who already knew and trusted our brand. None of these strategies are flashy, but when executed consistently and intentionally, they compound in a big way. If you’re feeling stuck in your business, this episode will help you identify where you might be under-leveraging opportunities that are already right in front of you.

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

Today’s episode is personal for our co-host, Elise. We’re talking about IVF — but through the lens of entrepreneurship. This season has forced her to confront control, patience, uncertainty, and resilience — the same traits business demands. IVF has a way of making you do everything “right” with zero guarantees. Sound familiar?

We dive into the parallels: why no one will advocate for your outcome the way you will, how to control the process (not the result), and why tying your identity to effort instead of outcomes changes everything. If you’re in a season of doing everything you can and still waiting, this conversation is for you. Entrepreneurship, like IVF, offers no guarantees — only conviction, consistency, and the decision to keep showing up.

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode of the Business Muscle Podcast, Elise and Ariel sit down with Liz Morrison, owner of Be Well with Liz Morrison, certified personal trainer, functional nutritionist, and wellness professional with 18 years of experience in the industry.

Liz shares the real story behind building and rebuilding her career — from opening her first boutique studio to stepping away from it during early motherhood, to helping grow a major fitness brand, and ultimately launching her independent practice.

This conversation dives into the realities many entrepreneurs face: burnout, pivots, undervaluing yourself, pricing your services, and building a business that actually supports your life.

Liz also shares her mindset-first approach to wellness and why most people are looking for complicated solutions when the real answer is much simpler.

If you're a wellness professional, fitness coach, entrepreneur, or someone trying to build a business that aligns with your life — this episode is packed with honest lessons and practical insights.

Connect with Liz: https://www.lizmorrisonbewell.com/

Get our FREEBIE– don’t make these 5 mistakes in your PT business: ttps://t9bwy.share.hsforms.com/2v1w_k7jgSseCYzGAeapkSw

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

Today on the show, we’re joined by Kevin Carr — longtime coach at Mike Boyle Strength and Conditioning, co-founder of Certified Functional Strength Coach, founder of Movement As Medicine, author of Functional Training Anatomy, and partner at MBSC. Kevin has worked with everyone from U.S. Olympians to everyday adults and brings a rare perspective that blends performance, rehabilitation, and business. We dive into how his training philosophy has evolved since 2008, what “functional strength” actually means (and what it doesn’t), and how to know when a program is truly working. We talk about youth athlete development, the tension between fitness and business, and what separates those who last 20 years from those who burn out in five. This is a must listen!

THE MBSC SPRING SEMINAR: https://www.bodybyboyle.com/education/seminars

CFSC Certification: https://www.certifiedfsc.com/

Follow Kevin on Instagram: @ Coachkevincarr

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

We made the decision to build our personal instagrams this year — not to become influencers, but to attract more aligned clients, build authority in our space, and connect with a PT who wants to build their own business. The goal was 100 followers. Ariel gained 1,000 in 30 days! In this episode, we break down what actually worked to grow the right audience. We share the mindset shift from posting randomly to posting strategically, getting clear on speaking to active adults and postpartum women, and creating content we genuinely enjoy (no forced voiceovers). We talk about why posting five reels per week gave me enough data to improve, how I used Instagram insights like retention and saves to adjust, and why stronger hooks completely changed my reach. I also cover simple editing tweaks that improved engagement and why this matters for business owners who care about inbound leads, authority, and attracting better talent. Enjoy!

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode, we talk with world champion powerlifter Meg Scanlon — a record-holding athlete, coach, mom of twins, and founder of Onward. Meg shares her 13-year journey from trainer and gym owner to top-ranked lifter and successful online coaching entrepreneur. We dive into her biggest lessons from burnout, the shift to digital coaching, building athlete retention, and developing a coaching philosophy rooted in longevity and mindset. Meg also breaks down training principles, mistakes lifters make, how she prepares for Sheffield, and what she hopes her athletes — and her kids — learn from watching her chase big goals. A powerful mix of sport, strategy, and heart.

Work with Meg Scanlon: https://www.megscanlift.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/