Business Muscle

Buy RAWR bars here: https://shop.rawrorganics.com?aff=369

If you’ve ever thought about launching a product, this is the episode you need. Today on the podcast, we sit down with Jake and Rachel Beaudry, founders of RAWR Bars, to break down how they went from selling at a local farmers market to building their own production facility. We dive into every phase of their journey—from starting from scratch and figuring out production, packaging, and shipping on their own, to navigating a major growth surge through social media and scaling operations without sacrificing quality. This episode is packed with honest insight into the risks, challenges, and behind-the-scenes realities of growing a physical product—and what it actually takes to make it work.

Rawr Organics: https://shop.rawrorganics.com?aff=369

Follow Rawr Organics on Instagram: https://www.instagram.com/rawrorganics

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

What does it actually take to build a profitable cash-based PT practice that doesn’t rely solely on one-on-one treatment?

In this episode, we sit down with Dr. Dawn Andalon, co-founder of Revive PT & Pilates, to talk about how she grew a 100% cash-based practice, built a team that has served more than 4,700 women, and created a wellness membership generating $30K+ per month in recurring revenue.

Diving into sales and converting cash-pay clients, building memberships people actually want to keep, hiring and retaining great PTs, getting yourself out of patient care, and creating a business that can grow beyond the owner.

If you’re a PT, wellness professional, or business owner looking to build more recurring revenue and a business that isn’t completely dependent on you, this episode is packed with takeaways you can put into action.

Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xp

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

REPLAY- In this solo episode, we break down exactly how we doubled our new clients in one month—and no, it wasn’t from a viral post or a lucky break. We walk through the four specific levers we focused on to drive real growth: increasing Google Ads spend to capture high-intent leads, hosting more in-person events to build trust and community, showing up more consistently on social media with clear calls to action, and reactivating past clients who already knew and trusted our brand. None of these strategies are flashy, but when executed consistently and intentionally, they compound in a big way. If you’re feeling stuck in your business, this episode will help you identify where you might be under-leveraging opportunities that are already right in front of you.

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

Replay Episode from October 2025- Today we’re joined by Isaac Lewis from ANCORE Training Systems, a company that grew from a grad school project in a Swampscott garage to supplying pro teams in the NHL, NBA G League, and PGA Tour, with products now shipped to over 65 countries. Isaac shares the origin story of ANCORE, including how he and co-founder Nathaniel got started, their first prototypes, and the lessons learned from early product development. We dive into the company’s growth milestones, breaking into professional sports, and expanding internationally, as well as business strategy insights on scaling, partnerships, and keeping ownership in-house. Isaac also shares marketing tips for startups, advice for founders navigating competition, and the skills he’s had to learn personally while growing ANCORE. Enjoy!

ANCORE: https://ancoretraining.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

What would happen if your website disappeared, your social media accounts were deleted, and you had no existing clients or referrals? In this episode, we tackle that exact scenario and outline the steps we would take to get our first 10 paying clients from scratch. We discuss the importance of relationships, conversations, referrals, and delivering value before asking for anything in return. This practical episode strips away the distractions and reminds listeners that business growth is built on trust, connection, and consistent action—not logos, websites, or fancy marketing tools!

Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xp

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

Thinking about starting a business but not sure where to begin? In this episode, we break down a simple 30-day roadmap for launching a service-based business. From defining your offer and validating demand to forming an LLC, setting up payment systems, and finding your first client, we walk through exactly what we would do if we were starting over today. Packed with practical advice and clear action steps, this episode is designed to help aspiring entrepreneurs stop overthinking, take action, and start building something real.

Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xp

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode, we sit down with Robert Toro, President of the Woburn City Council and owner of Toro Construction, to talk about his journey from spending 15 years as a federal investigator to building a multi-million-dollar residential remodeling company. Robert shares what it was like starting a business while working a full-time federal job, the lessons he learned scaling quickly, how he built a team and company culture, and the biggest mistakes contractors and homeowners make during renovations. We also dive into leadership, hiring, handling difficult clients, balancing business ownership with public service and family life, and what finally gave him the confidence to leave the security of his government career. Enjoy!

Book an estimate with Toro Construction: https://www.toroconstruction.com/

Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xp

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

Opening a cash-based practice can be incredibly rewarding—but it’s also full of lessons learned the hard way. In this episode, we share the three biggest mistakes we made when launching FIXXED, including undercharging, trying to do everything ourselves, and waiting until we felt “ready.” We break down how these decisions affected growth, profitability, and burnout, while offering actionable advice for PTs looking to start or scale their own businesses. If you're thinking about opening a practice, this episode could save you thousands of dollars and countless hours of frustration.

Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xp

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode, we dive into one of the most overlooked drivers of business growth: speed! We explore why businesses often lose opportunities not because of pricing, competition, or marketing, but because they simply take too long to respond. From leads and referrals to employees and partnerships, we discuss how responsiveness builds trust, creates momentum, and directly impacts revenue. You'll walk away with practical strategies to improve your follow-up systems, communicate more effectively, and stop letting opportunities slip through the cracks. Enjoy!

Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xp

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode of Business Muscle, we sit down with Bianca Paraison, founder of The Luxe Dose, to discuss what it really takes to build a business that lasts. From balancing a hospital nursing career while growing her practice on the side to becoming a nationally recognized trainer featured in Vogue, GQ, and Best of Boston, We dive into why chasing trends can hurt your business, how staying committed to your values builds trust, and why reputation, consistency, and exceptional client experiences are the true drivers of long-term success.

Book an appointment at The Luxe Dose: https://www.theluxedose.com/

Download the FREE cash based practice checklist: https://tinyurl.com/5xxtd2xp

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/