Business Muscle

In this episode, we break down one of the biggest mistakes PTs make when opening a cash-based practice: not tracking the right metrics. We talk about why being “busy” doesn’t automatically mean you’re profitable, and how flying blind leads to overworking and under-earning. You’ll learn the four numbers every PT owner should be tracking from day one—phone consult conversion rate, new client evaluations, retention, and lifetime value per client. If you want more clarity, predictability, and control in your PT business, this episode is for you!

Get our FREEBIE– don’t make these 5 mistakes in your PT business: ttps://t9bwy.share.hsforms.com/2v1w_k7jgSseCYzGAeapkSw

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

Today’s conversation is with Jackie Lightner, therapist, founder, and CEO of LightWork Therapy & Recovery — a women-centered mental health organization redefining leadership in behavioral health. Jackie breaks down how she grew from a one-woman private practice into multiple IOP/PHP locations, the mindset shifts required to lead a team of helpers, and how she uses emotionally intelligent leadership to balance empathy with accountability. We explore scaling, culture-building, operational risk, mission alignment, and the realities of growing a mental health brand that prioritizes both people and performance. This episode is a must-listen for anyone building a heart-led, high-impact business.

Work with LightWork: https://lightworktr.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

In this episode, we break down one of the simplest (and most overlooked) ways to increase your revenue: answering the phone! We talk about why speed to response matters, how missed calls turn into missed opportunities, and why potential clients need to hear from a real human while motivation is still high. We also share one of our favorite tools, Quo, and how it helps streamline communication so no lead slips through the cracks. If you want an easy, actionable way to convert more inquiries into booked clients—this episode is a must-listen.

Check out our favorite phone system, Quo: https://www.quo.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

In this episode, we sit down with Eliza Shirazi — founder of Kick It and The Fempire® — to unpack how she turned a college passion project into an award-winning, nationally recognized fitness brand. Eliza shares the early vision behind Kick It, the turning points that shaped her growth (including her game-changing New Balance partnership), how she built a nationally accredited certification, and the intentional community-building strategies that keep her movement so powerful today. We dive into virtual fitness, entrepreneurship, brand identity, and what it truly means to create a “fempire” built on empowerment, connection, and impact. Enjoy!

Kick It: https://www.kickitbyeliza.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt.

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

On today’s solo episode, Elise breaks down three patterns she’s seeing repeatedly across conversations with business owners at very different stages — and why these things are quietly stopping growth heading into 2026. These aren’t theoretical mistakes or trendy business buzzwords. They’re real, fixable issues that came directly out of recent conversations with business owners who feel stuck, plateaued, or unsure what their next move should be.

We dig into shiny object syndrome and why chasing new ideas often slows momentum, why getting proof early makes selling dramatically easier (especially for newer businesses), and why most business owners are drastically underestimating how much they need to be showing up online. Elise shares why focus, proof, and visibility — not rebrands or new offers — are usually the fastest path to growth.

If you’re heading into 2026 feeling busy but not growing, this episode is your no-BS reality check and reset.

You can follow us on Instagram @businessmusclepodcast, @elisecaira, and @dr.ariel.dpt.

💡 Work with us!

Book a business brainstorming call: https://www.businessmusclepodcast.com/workwithus

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

On today’s episode, we sit down with Danielle Gertner — keynote speaker, self-mastery mentor, and the powerhouse MC hyping up crowds at HYROX events around the world. Danielle shares how she went from fitness coach to one of the most recognizable voices in the HYROX community, what it’s really like behind the scenes at one of the fastest-growing fitness competitions, and how she helps people “Own Their Sh*t™” to build radical confidence and self-trust.

We dig into how she channels energy on stage, the mindset shifts that separate performance from embodiment, and why confidence isn’t about being loud — it’s about being authentic. Danielle brings her signature no-BS approach to mindset, movement, and motivation, and this one will leave you fired up to take ownership of every part of your life.

Follow Danielle: @daniellegertner

Check out her website: www.daniellegertner.com

Listen to her podcast: Own Your Sh*t Podcast

You can follow us on Instagram @businessmusclepodcast, @elisecaira, and @dr.ariel.dpt.

💡 Work with us!

Book a brainstorming call: https://www.businessmusclepodcast.com/workwithus

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx sweatfixx.com

If you’ve ever set a goal on January 1st and completely forgotten about it by February, this episode is your roadmap to changing that. We break down the science-backed truth about how your brain actually creates motivation (hint: it’s not from the finish line… it’s from the pursuit), and we teach you the simple, practical framework you can use to build goals that finally stick.

You’ll learn how to map out your next 5 years using our 5-3-1 method, how to break big visions into quarterly, monthly, and weekly actions, and why your brain needs goals that are measurable, visible, and slightly uncomfortable to stay motivated.

Whether you're focusing on personal, health, or career goals, this episode gives you the structure, the psychology, and the step-by-step plan to create goals you actually follow through on. If you've ever said “I don’t even know what my goals are,” this episode will help you find clarity and your next right step.

You can follow us on Instagram:

@businessmusclepodcast, @elisecaira and @dr.ariel.dpt

Let's work together:

https://www.businessmusclepodcast.com

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

On today’s episode, we sit down with Mike Schifino, Founder and Creative Director of Holy Cow Ice Cream Café, a Massachusetts ice cream empire with locations across the North Shore and Cape Cod. Mike shares how he turns wild flavor ideas into small-batch, in-house creations, balances gourmet innovation with classic favorites, and navigates the challenges of growing a food business while maintaining quality. We dive into what sets Holy Cow apart from competitors, the behind-the-scenes chaos of running a kitchen, and how social media has shaped their brand. You’re not going to miss some of Mike’s wild stories!

Visit the Holy Cow: https://www.holycowicecreamcafe.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Work with us! Book a brainstorming call: https://www.businessmusclepodcast.com/workwithus

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

If you’ve ever felt like building a business as a woman comes with a rulebook full of fear, guilt, and “you can’t do that”… this episode is going to flip all of that on its head. Today, we’re breaking down the biggest lies women are told about business — from needing tons of money to start, to thinking everyone is your competitor, to believing you can’t be a mom and a successful business owner.

We go deep on the myths that hold women back, the outdated narratives we’ve been fed for years, and the exact mindset shifts you need to actually grow, scale, and thrive. You’ll learn why “I need more money first,” “she’s competition,” and “I have to choose between motherhood and entrepreneurship” are not only false — they’re the very beliefs stopping women from stepping into their full potential.

Whether you’re just starting out or scaling something big, this episode will help you rebuild your confidence, recognize your strengths, and see business through a lens that empowers women instead of limiting them. If you’ve ever felt intimidated, unqualified, or alone in entrepreneurship, this conversation is your permission slip to think bigger.

You can follow us on Instagram

@businessmusclepodcast, @elisecaira and @dr.ariel.dpt

Get your FREE Business Starter Checklist:

https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

On today’s episode, we sit down with C White, Head Coach of Bentley University Women’s Basketball, a powerhouse leader known for building high-performance teams, developing confident athletes, and creating a championship-level culture both on and off the court. Coach White shares her journey from player to coach, the pivotal moments that shaped her leadership style, and the mindset shifts that help athletes win in sport and in life.

We dive deep into what parents really need to know if their kids are involved in sports. Coach White breaks down how to spot true potential, when to introduce strength training, how to choose the right club teams, and the biggest green and red flags she sees during recruiting. She also shares what college coaches actually look for beyond talent, and how parents can help their kids stand out, stay motivated, and love the game long-term. Whether your child is just starting youth sports or dreaming of playing in college, this episode is packed with practical, honest guidance every parent needs.This is an inspiring, high-energy conversation you won’t want to miss.

You can follow us on Instagram @businessmusclepodcast, @elisecaira, and @dr.ariel.dpt.

Work with us !

https://www.businessmusclepodcast.com/

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/