Business Muscle

In this episode, we’re diving into one of the biggest reasons entrepreneurs feel stuck: spending time on the wrong things. Most business owners are buried in busywork — the tasks that feel productive but don’t actually move the needle. Meanwhile, the real growth drivers sit untouched at the bottom of the to-do list.

We break down how the 80/20 rule applies to your business, why your brain gravitates toward low-pressure tasks, and how to identify the 20% of actions that will actually drive revenue, retention, and long-term success. If you’ve ever ended a day thinking, “I was so busy, but what did I actually do?” — this episode is your wake-up call.

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Work with us: https://www.businessmusclepodcast.com

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

Today we welcome back our first-ever repeat guest, Meaghan St. Marc, the powerhouse founder behind REV’d. Meaghan shares exciting updates on taking REV’d to the next level through franchising, the lessons and challenges of scaling a business, and how her leadership style has evolved while maintaining culture and consistency across multiple locations. She also dives into balancing entrepreneurship, teaching, managing teams, and motherhood, plus setting boundaries that actually stick. Stick around for a rapid-fire “Get to Know Meg” segment, where she shares her morning routine, favorite music, business insights, and a few guilty pleasures along the way! Enjoy! 

Book a class with REV’D: https://revdindoorcycling.com/

Listen to the Bad Moms, Good Form podcast: https://podcasts.apple.com/ca/podcast/bad-moms-good-form-podcast/id1839349002

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Book a brainstorming call with us : https://www.businessmusclepodcast.com/workwithus

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

Selling high-ticket packages used to freak us out — until we realized that seeing fewer people with higher-value packages actually helps clients hit their goals faster. In this episode, we walk through how we sell with confidence: from the discovery call, to educating clients on why structured care works, to using pricing sheets, staying quiet at the right moments, and offering simple payment plans. This episode is all about showing value, building trust, and selling results without ever feeling pushy. If you want to feel confident asking for what your services are truly worth, this one’s for you! 

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

If you’re pregnant, trying, or just postpartum, this episode is your ultimate guide to the pelvic floor during pregnancy. Ariel, a pelvic floor physical therapist and co-host of the show, breaks down exactly what you should be doing in each phase — from early pregnancy awareness, to second-trimester strength, third-trimester labor prep, and early postpartum recovery. We bust the biggest myths, cover safe exercises, breathing, and core training, and share the step-by-step advice every woman wishes she had before giving birth. Whether you’re worried about leaking, diastasis, or just want to stay strong and pain-free, this episode gives you the science-backed tools to protect your core, train your pelvic floor, and feel confident throughout pregnancy and beyond.

Book a free pelvic floor consultation with Fixxed: 

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

On this episode, we chat with Katie Santarelli and Mandy Foote, the moms behind Moms Night Out, a podcast that grew from a simple group chat into a wildly relatable, award-winning show with over 100,000 downloads! By day, Katie is a commercial real estate broker and hockey coach, and Mandy is a pharmacist. By night, they produce every episode themselves, partner with brands like Nordstrom Rack and Glo Bar, and tackle real, raw, and hilarious conversations about motherhood, careers, and life. They share how they launched and grew the podcast independently, balance busy careers and family, navigate brand partnerships, and turn creative ideas into a real business. We could’ve chatted with these two all day. We hope you enjoy this conversation as much as we did! 

Listen to the Moms Night Out Podcast: https://www.momsnightoutmno.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Book your brainstorming sessions: https://www.businessmusclepodcast.com/workwithus

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

How you start and end each day sets the tone for everything in between — and in this solo episode, Elise shares the exact routines that keep her grounded, focused, and performing at her best as a mom and multi-business owner.

From the science behind H₂ water and amino acids to practical habit stacking hacks, Elise breaks down her morning and nighttime rituals that support energy, recovery, and longevity — without adding extra time to your day.

If you’ve been wanting to reset your routines, boost your mornings, or finally wind down at night without your phone — this episode is your blueprint.

Here are the links to all the products she uses:

H2 TAB 

 Baja Gold Mineral Salt

Perfect Aminos

Fatty 15

Mouth Tape

One Line a Day Journal

LightStim Red Light Handheld

Get your FREE Business Starter Checklist: businessmusclepodcast.com/freechecklist

FIXXED: fixxedstudios.com

Sweat Fixx: sweatfixx.com

Today we’re joined by Isaac Lewis from ANCORE Training Systems, a company that grew from a grad school project in a Swampscott garage to supplying pro teams in the NHL, NBA G League, and PGA Tour, with products now shipped to over 65 countries. Isaac shares the origin story of ANCORE, including how he and co-founder Nathaniel got started, their first prototypes, and the lessons learned from early product development. We dive into the company’s growth milestones, breaking into professional sports, and expanding internationally, as well as business strategy insights on scaling, partnerships, and keeping ownership in-house. Isaac also shares marketing tips for startups, advice for founders navigating competition, and the skills he’s had to learn personally while growing ANCORE. Enjoy! 

ANCORE: https://ancoretraining.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

If you ever end the day wondering where your time went, this episode is for you. Today, Ariel is sharing the exact tools and habits that help herwork smarter, not longer, and save hours every week. From time blocking and time audits to prioritizing the three “needle movers” that actually move your business forward, plus email templates, social media scheduling, and using Loom instead of endless meetings — these systems are game-changers. Ariel breaks down why they work, how to implement them, and how even small tweaks can give you back serious time. Pick one strategy this week and feel the freedom by Friday! Enjoy!

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

Today we’re talking with Caroline Pineau, CEO and Owner of Stem in Haverhill, MA. Caroline began her entrepreneurial journey at just 22, opening her first business, The Yoga Tree, and later launched Stem in 2020 as the 42nd licensed cannabis shop in Massachusetts. Since then, she’s grown the business to 25 employees, scaled production, and even navigated civil litigation successfully along the way. In this episode, Caroline shares her early business lessons from running a yoga studio, what drew her to the cannabis industry, and the challenges of launching and scaling a highly regulated business. She also dives into leading a team, white-labeling products, her experiences with legal battles, and the resilience required to succeed as a CEO. Enjoy! 

STEM: https://stemhaverhill.com/

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/

Solo episode with our co-host Ariel today! Scaling from solopreneur to business owner is one of the hardest—and least talked about—phases of entrepreneurship. In this episode, Ariel breaks down why the solopreneur stage feels so good, the growing pains that come with maxing out your time and revenue, and the mindset shift needed to move from doing everything yourself to leading a team. We’ll cover the key systems—like training, recurring revenue, and operational playbooks—that make scaling possible, even when margins shrink and challenges feel overwhelming. Enjoy! 

You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. 

Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklist

FIXXED: https://www.fixxedstudios.com/

Sweat Fixx: https://www.sweatfixx.com/