Episode Summary:

Money and marriage. Health and wealth. We know they're connected — but most couples still struggle to talk about either. In this episode, we sit down with Adam Cox, a Sioux Falls native and seasoned financial advisor, to talk about the emotional, behavioral, and practical habits that lead to true financial wellness.

Adam works with high-level professionals and families every day, helping them navigate not just numbers — but the mindsets behind them. From building financial muscle like physical fitness to learning how to regulate money stress, this episode is a blueprint for turning financial fear into long-term freedom.

We explore:

• Why financial stress mirrors physical burnout

• How to spot early warning signs of financial unhealth

• What couples really need to be talking about (but aren't)

• How to build a 90-day game plan for financial fitness

• Why income alone isn't enough

• What true financial freedom looks like beyond just a number in the bank

Whether you're a young couple trying to get aligned, or a high earner who still feels financially stuck, this conversation will give you a better framework for wealth — and a stronger foundation for your marriage.

Listener Challenge:

Pick one financial "habit rep" you can do today — review your spending, set a savings target, or talk about long-term goals with your partner. The reps you do now determine your financial freedom later.