In this episode of “The Daily Author”, our guest Jeff C. West is a five-time award-winning author renowned for his captivating fables and parable books. His latest book, Streetwise to Saleswise: Become Objection Proof and Beat the Sales Blues, co-authored with Bob Burg.

We discussed the concept of collision points, which describes emotional reactions that occur when we encounter something that either resonates positively or negatively with us.

We cover an upcoming book, which will be released in 2025, focusing on financial principles through a captivating parable that begins with a bank robbery.

Please enjoy!

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