Are you helping your customers achieve their goals across an entire platform and ecosystem? 

Alexandra Zagury, VP of Partner Managed as-a-service, at Cisco drives $9B+ partner-managed revenue. With the changing landscape of go-to-market, we can no longer simply sell products to help save money.

She focuses on forming strategic alliances so businesses can tap into new markets, access new resources, and create more value across the ecosystem.

Alexandra says you need a platform mindset to thrive in today's market. You’ve got to go beyond offering a single product or service and creating an entire ecosystem of value. 

Just as successful musicians have built communities and monetized their talents, businesses can leverage platforms to diversify offerings, engage customers, and generate multiple value variations.

Join Isaac, Jared, and Alexandra as they discuss navigating partnerships and platforms in the Nearbound era.

00:54 Intro to Alexandra Zagury
02:15 Partner Managed as a service
03:43 The SaaS industry is at a turning point
09:24 Venture-backed vs. ecosystem-backed
16:49 Time preferences change with cheap money
19:57 It's not just about deals; it's about customer outcomes
25:46 Platform thinking and Crossfit
29:32 Music industry and SaaS parallels
32:19 Ecosystems and Beyonce
34:03 You need to find multiple ways to reach your customer
40:09 Bundling and unbundling SaaS products