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In this episode of the Tech Marketing Podcast, we explore the key to successful technology-driven transformation in the B2B space. 

Michael Maas, SVP Europe joins us to discuss why most transformation initiatives fail and how businesses can overcome these challenges with a focus on change management, AI integration, and customer-centric strategies. 

Discover how listening, seamless workflows, and a connected ecosystem can unlock real value and transform not just systems, but entire customer experiences.