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Building the foundation of partner success.

In this episode of the Tech Marketing Podcast, Jon and Seb speak with Antonio Caridad, Head of Global Partner Operations at Tricentis as the first guest of the spin-off series "Inside the Ecosystem". 

Antonio shares his fascinating journey from telecoms engineer to building API-driven ecosystems at IBM, and now leading partner ops at Tricentis. From the value of boring solutions to the growing strategic role of partner operations, this episode is a must-listen for any senior B2B tech marketer building modern partner programs.

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Stop designing for portals, design for people

In this episode of The Tech Marketing Podcast, we welcome back Karen Hartsell, Senior Director of Global Partner Programs at Ericsson Enterprise, to unpack the insights from the first PartnerTech X event. Listen as they explore the rise of partner-specific technology, the growing influence of AI, and why partner experience is finally getting the attention it deserves.

Karen explains why technology is finally catching up to the ambition of modern partner programs. But that doesn’t stop at strategy,  it's time for a complete rethink on execution, including rethinking the traditional partner portal in favour of more intuitive, intelligent interactions. 

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In this episode of The Tech Marketing Podcast, Jon is joined by Seb Tyack as they prepare to exhibit at the first ever PartnerTech X event. Seb, MD of Channel Solutions at Twogether, shares his expertise on how partner experience, ROI measurement, and AI are shaping the future of channel technology. 

Jon and Seb explore the idea that partner tech isn’t just about capability—it’s about usability, intentionality, and service. If you’re preparing for PartnerTech X or rethinking your ecosystem strategy, this conversation will leave you with actionable insights and a renewed appreciation for simplicity and data-led decisions. 

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The crossroads for B2B marketing leaders. 

This week on The Tech Marketing Podcast, Joel Harrison, Founder of B2B Marketing joins Twogether's Minaz Tejani for a candid conversation on the state of our industry. 

Unpack what many may be thinking but few are saying: B2B marketing is being redefined. As brands request more flexibility, strategic value and genuine creativity, the old playbook needs a refresh. Joel offers a compelling look at how agencies must evolve, becoming leaner, bolder and more collaborative. 

Curious about The Growth Trifecta? Discover how aligning brand, demand and ABM can create marketing magic. 

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Signals over leads. Talent over tech. Confidence over conformity. 

Therese Parkes, Vice President, Global Market Development and Growth at Udacity, is welcomed back on this week's episode of The Tech Marketing Podcast. 

With insights sharpened by her shift from tech giant advisory roles to hands-on enterprise transformation. Therese and Jon explore how the B2B buyer journey is changing, why signals matter more than leads, and how AI needs more than just adoption—it demands culture, process, and talent alignment. 

If you're wrestling with digital transformation or evolving your go-to-market in an AI-driven world, this episode is essential listening.

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Ready to ignite your brand story?

Jaymi Bauer, a consulting CMO at Pentaho and a Tedx presenter, joins Twogether's Minaz Tejani and Vicki Sleath on this week's episode of The Tech Marketing Podcast. 

Listen as Jaymi dives into the importance of finding and telling your company's true narrative-without the cookie-cutter approaches that crowd B2B marketing.

Revealing why establishing an authentic brand personality isn't just cosmetic but a core element of attracting top talent, growing your customer community, and building lasting trust in a competitive landscape. 

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Effective storytelling is at the heart of impactful B2B marketing.

Jump into this week's episode of The Tech Marketing Podcast to hear Rebecca Mackenzie, Global Director of Product Marketing at Salesforce.

Hear Rebecca explain how cultural differences shape communication, how to tailor messaging for different audiences, and why confidence is the game-changer in marketing and leadership.

Whether you're speaking to a global audience or making a pitch to your C-suite, knowing how to frame your message can be the difference between being heard and being ignored.

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AI is transforming the way we work, but in B2B sales, the fundamentals remain the same—trust, relationships, and value-driven conversations.

This week on The Tech Marketing Podcast, Adam Brown, Head of Channel Sales at Samsung, joins the conversation to explore how AI can enhance efficiency and insight—but why it will never replace the human connection that closes deals.

We dive into AI’s potential to reshape sales, the challenge of maintaining authenticity, and why critical thinking and storytelling are more important than ever.

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Beth Redpath Katz, Senior Director and Regional Partner Marketing Lead at BMC Software, returns to the Tech Marketing Podcast to discuss the evolution of B2B marketing. 

 She dives into the shift from MQLs to activated buying groups, the role of AI-driven lead qualification, and the growing importance of hyper-personalization. 

This insightful conversation explores how data, collaboration, and emerging technologies are reshaping the marketing-sales relationship, offering actionable insights for senior marketers aiming to stay ahead in a rapidly changing industry.

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In this episode of the Tech Marketing Podcast, Tina O'Dell, Director & Chief of Staff & Global Channel Marketing at Juniper Networks, shares invaluable insights from her 25+ years in the tech industry.

Tina discusses the evolving role of technology vendors, the importance of strong channel relationships, and how AI is shaping the future of marketing.

This episode is a must-listen for B2B tech marketers aiming to drive meaningful channel results in 2025 and beyond.