By Twogether
Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audi
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The podcast currently has 132 episodes available.
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How a unique partnership saved rhinos and revolutionised perimeter security.
Welcome Alex Lakin, Biddable Director at Encore, and fellow Twogetherer Michele Reale, Executive Media Director, as they dive into the world of B2B customer data.
Listen to the episode below and take away insights on themes including:
If you're interested in hearing more about the gold mine that is first-part data, please join Jon, Alex, Michele and the incredible group of speakers, on 1st October. For more information and to sign up, please visit the event page here.
Have a great point of view to add? Send us a text with your thoughts!
This week on The Tech Marketing Podcast we invite David Evert, currently CRO at WeGo Golf and former channel chief and strategic alliances leader. David shares his inspiring story that brings together the technology, creativity and collaboration, that led to ground breaking conservation efforts.
Alongside David we welcome back Amanda Fitzgerald, Head of Global Distribution and Marketing, listen as they discuss themes such as:
Listen to the following episode and learn more about leveraging partnerships to drive innovation and create impactful solutions.
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From resistance to alignment, unifying diverse stakeholders.
Jon is joined this week by channel expert Karen Hartsell, Senior Director, Global Partner Programs & Success at Cradlepoint, alongside Amanda Fitzgerald, Head of Global Distribution and Marketing as they breakdown overcoming resistance, and driving innovation that leads to partner ecosystem growth.
Take note of highlights such as:
Listen to the following episode and take away insights on mastering stakeholder alignment and driving channel ecosystem growth.
Have a great point of view to add? Send us a text with your thoughts!
Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.
In this episode, Linda Brunner, SVP, IT Digital Customer Experience at Siemens Healthineers, shares her expertise on navigating AI in the healthcare industry, where trust and security play a leading role.
Check out the full series on YouTube now: https://youtube.com/playlist?list=PLG1xOLKoYmhEmc2f-XDLG7eeXd4p9BE6Y&feature=shared
Have a great point of view to add? Send us a text with your thoughts!
Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.
On this episode, Bill Zengel, SVP of the Association of National Advertisers, dives into the wild ride B2B marketing has been on over the past year!
From increasing challenges in closing sales to the transformative power of AI in unleashing creativity, Bill’s got it all covered.
Check out the full series on YouTube now: https://youtube.com/playlist?list=PLG1xOLKoYmhEmc2f-XDLG7eeXd4p9BE6Y&feature=shared
Have a great point of view to add? Send us a text with your thoughts!
Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.
Jonathan Knowles, Founder of Type 2 Consulting joins us to discuss his recently published research in collaboration with the ANA.
Through this research, six foundational models of marketing have been identified that marketers can use as a framework to simplify and standardise practices, foster common language between CFOs and CMOs and highlight the link between marketing strategy and business outcomes.
Access the full report on Marketing Accountability here.
Check out the full series on YouTube now.
Have a great point of view to add? Send us a text with your thoughts!
Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In this special season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.
In this inspiring episode, you’ll hear from Kate Rodgers, Global Brand Media Director at GE HealthCare, as she reveals details of GE HealthCare's spin-off from GE, and how brand storytelling can drive real business outcomes while creating a lasting legacy.
Check out the full series on YouTube now.
Have a great point of view to add? Send us a text with your thoughts!
Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.
In this exclusive episode, Peter Weinberg, former LinkedIn B2B institute legend and co-founder of Evidenza, shares insights into the world of synthetic research and its impact on B2B marketing.
Fresh out of stealth mode, Peter sheds light on how this innovative new approach is transforming market research.
Check out the full series on YouTube now.
Have a great point of view to add? Send us a text with your thoughts!
Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.
Join us for an exciting episode with CCO, Jeff Lowe, and CFO, Roula Nasser, of SMART Technologies. They reveal how they shattered silos across their organisation by moving to a Unified Commerical Engine model.
In Season 1 of The Masters of B2B Marketing, we explored the introduction of the UCE with Jeff. Now, another year in, we hear updates on the effectiveness of the UCE, as well as crucial insights from a CFO's point of view.
Listen to Jeff's episode in Season 1 of The Masters of B2B Marketing.
Check out the full series on YouTube now.
Have a great point of view to add? Send us a text with your thoughts!
Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.
In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.
Deena Piquion, Xerox’s Chief Growth and Disruption Officer, reveals the company’s daring transformation from a print-centric titan to a cutting-edge, software-led powerhouse.
Plus, Deena shares the leadership secrets behind this massive change: empowerment, empathy, and a dash of enjoyment.
Check out the full series on YouTube now: https://youtube.com/playlist?list=PLG1xOLKoYmhEmc2f-XDLG7eeXd4p9BE6Y&feature=shared
The podcast currently has 132 episodes available.