The Tech Marketing Podcast

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Effective storytelling is at the heart of impactful B2B marketing.

Jump into this week's episode of The Tech Marketing Podcast to hear Rebecca Mackenzie, Global Director of Product Marketing at Salesforce.

Hear Rebecca explain how cultural differences shape communication, how to tailor messaging for different audiences, and why confidence is the game-changer in marketing and leadership.

Whether you're speaking to a global audience or making a pitch to your C-suite, knowing how to frame your message can be the difference between being heard and being ignored.

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AI is transforming the way we work, but in B2B sales, the fundamentals remain the same—trust, relationships, and value-driven conversations.

This week on The Tech Marketing Podcast, Adam Brown, Head of Channel Sales at Samsung, joins the conversation to explore how AI can enhance efficiency and insight—but why it will never replace the human connection that closes deals.

We dive into AI’s potential to reshape sales, the challenge of maintaining authenticity, and why critical thinking and storytelling are more important than ever.

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Beth Redpath Katz, Senior Director and Regional Partner Marketing Lead at BMC Software, returns to the Tech Marketing Podcast to discuss the evolution of B2B marketing. 

 She dives into the shift from MQLs to activated buying groups, the role of AI-driven lead qualification, and the growing importance of hyper-personalization. 

This insightful conversation explores how data, collaboration, and emerging technologies are reshaping the marketing-sales relationship, offering actionable insights for senior marketers aiming to stay ahead in a rapidly changing industry.

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In this episode of the Tech Marketing Podcast, Tina O'Dell, Director & Chief of Staff & Global Channel Marketing at Juniper Networks, shares invaluable insights from her 25+ years in the tech industry.

Tina discusses the evolving role of technology vendors, the importance of strong channel relationships, and how AI is shaping the future of marketing.

This episode is a must-listen for B2B tech marketers aiming to drive meaningful channel results in 2025 and beyond.

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Recover from your hangover, and kick off the New Year with a bit of festive nonsense. 

Join your favourite duo Jon & Harry, and special guest, Producer Nia, for a run-down of their favourite episodes and clips from 2024. 

The TTMP crew would like to say a HUGE thank you to all our amazing guests for joining us on the podcast this year and also apologise in advance for the chaos that is this episode. Happy New Year! 

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In this episode of the Tech Marketing Podcast, we explore the key to successful technology-driven transformation in the B2B space. 

Michael Maas, SVP Europe joins us to discuss why most transformation initiatives fail and how businesses can overcome these challenges with a focus on change management, AI integration, and customer-centric strategies. 

Discover how listening, seamless workflows, and a connected ecosystem can unlock real value and transform not just systems, but entire customer experiences. 

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In this episode of The Tech Marketing Podcast, seasoned CMO, Siew Ting Foo, joins us again to discuss her recently authored book: 'Building brands with soul: The CMO playbook'. 

Discover how purposeful brands drive emotional connections, inspire progress, and deliver societal impact. Dive into actionable frameworks for creating soulful marketing strategies, fostering internal and external communities, and navigating organizational transformation. 

Tune in now, wherever you get your podcasts. 

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Uncover the keys to driving impact in a tech-driven world.

Join Jon Busby and Minaz Tejani as they continue their chat with Cat Dutton, VP of Global Marketing at Pegasystems.

The conversation explores how to drive real marketing impact through alignment with sales, setting meaningful KPIs, and fostering creativity even in tech-heavy environments.

From initiatives like PegaFest to navigating event follow-ups, this episode highlights practical approaches to balancing innovation and measurable results.

We also explore the potential of AI as a powerful tool for enhancing productivity and generating deeper insights.

Tune in now!

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Cat Dutton, VP of Global Growth Marketing at Pegasystems takes centre stage to share her wealth of experience, including leadership roles at major B2B tech companies like Fujitsu and Atos. 

The first part of two episodes, this conversation dives into Cat's background and Pega's strategic approach to growth marketing, by blending ABM and demand generation.

Tune in now, wherever you get your podcasts.

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Turning data into gold...

In this episode of the Tech Marketing Podcast, Jon Busby, Michele Reale, and Jonathan Sedger break down the magic of our latest event—where we revealed how first-party data, when used right, can be your secret weapon for achieving ambitious company growth.

They walk you through a simple yet powerful five-step framework: Acceptance, Analytics, Activation, Automation, and AI.

Other key takeaways? It’s all about high-quality data for AI success and reimagining your content strategy to build trust and lasting connections.

Tune in now, wherever you get your podcasts!