The Tech Marketing Podcast

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Ksenia Ruffell, EMEA Head of Marketing for IDeaS Revenue Solutions, joins us on the podcast, to explore the evolving MarTech landscape and its impact on B2B marketing. 

Ksenia shares her unique career journey from a background in biochemistry and psychology to a leading role in marketing, and how her understanding of human behaviour has shaped her marketing strategies. 

We dive into the alignment of sales and marketing, the efficacy of MarTech, and the critical role of data and analytics in driving business results. And, of course, there's a little bit of AI thrown in for good measure. 

Listen to the full episode now! 

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Navigating the complex ecosystem of tech alliances.

This week on The Tech Marketing Podcast we welcome Mike Smythe, Global Tech Alliances Marketing at Checkmarx, as he shares his expertise on building successful tech partnerships. 

Listen to the episode below and take away insights on themes including:

• Why a customer-first mindset is crucial when developing partner integrations.
• The importance of balancing metrics with relationship-building in tech alliances.
• How to effectively measure and report on the value of partnerships. 

Has this episode piqued your interest? Get in touch for the opportunity to take your ecosystem and alliances marketing to the next level!   

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Welcome Alex Lakin, Biddable Director at Encore, and fellow Twogetherer Michele Reale, Executive Media Director, as they dive into the world of B2B customer data. 

Listen to the episode below and take away insights on themes including:

• The importance of first-party data in B2B marketing and why it's becoming more valuable.
• Strategies for identifying and leveraging untapped data sources within your organisation.
• The impact of Google's recent announcements on third-party cookies and what it means for marketers. 

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This week on The Tech Marketing Podcast we invite David Evert, currently CRO at WeGo Golf and former channel chief and strategic alliances leader. David shares his inspiring story that brings together the technology, creativity and collaboration, that led to ground breaking conservation efforts.

Alongside David we welcome back Amanda Fitzgerald, Head of Global Distribution and Marketing, listen as they discuss themes such as:

• The power of partnerships in driving innovation and solving complex problems.
• How a conservation project led to new applications for IoT and perimeter security technology. 
• Cross-industry partnerships and how they can impact global challenges.

Listen to the following episode and learn more about leveraging partnerships to drive innovation and create impactful solutions. 

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From resistance to alignment, unifying diverse stakeholders.

Jon is joined this week by channel expert Karen Hartsell, Senior Director, Global Partner Programs & Success at Cradlepoint, alongside Amanda Fitzgerald, Head of Global Distribution and Marketing as they breakdown overcoming resistance, and driving innovation that leads to partner ecosystem growth. 

Take note of highlights such as:

• The evolution from "channel" to "partner ecosystems" and what this means for the
• The unique value partners bring to both vendors and customers.
• Overcoming risk aversion and driving innovation in partner marketing.

Listen to the following episode and take away insights on mastering stakeholder alignment and driving channel ecosystem growth. 

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Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.

In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.

In this episode, Linda Brunner, SVP, IT Digital Customer Experience at Siemens Healthineers, shares her expertise on navigating AI in the healthcare industry, where trust and security play a leading role. 

Check out the full series on YouTube now: https://youtube.com/playlist?list=PLG1xOLKoYmhEmc2f-XDLG7eeXd4p9BE6Y&feature=shared

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Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.

In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.

On this episode, Bill Zengel, SVP of the Association of National Advertisers, dives into the wild ride B2B marketing has been on over the past year!

From increasing challenges in closing sales to the transformative power of AI in unleashing creativity, Bill’s got it all covered.

Check out the full series on YouTube now: https://youtube.com/playlist?list=PLG1xOLKoYmhEmc2f-XDLG7eeXd4p9BE6Y&feature=shared

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Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.

In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.

Jonathan Knowles, Founder of Type 2 Consulting joins us to discuss his recently published research in collaboration with the ANA.

Through this research, six foundational models of marketing have been identified that marketers can use as a framework to simplify and standardise practices, foster common language between CFOs and CMOs and highlight the link between marketing strategy and business outcomes.

Access the full report on Marketing Accountability here.

Check out the full series on YouTube now.

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Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.

In this special season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.

In this inspiring episode, you’ll hear from Kate Rodgers, Global Brand Media Director at GE HealthCare, as she reveals details of GE HealthCare's spin-off from GE, and how brand storytelling can drive real business outcomes while creating a lasting legacy.

Check out the full series on YouTube now.

Have a great point of view to add? Send us a text with your thoughts!

Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.

In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.

In this exclusive episode, Peter Weinberg, former LinkedIn B2B institute legend and co-founder of Evidenza, shares insights into the world of synthetic research and its impact on B2B marketing.

Fresh out of stealth mode, Peter sheds light on how this innovative new approach is transforming market research.

Check out the full series on YouTube now.