Jonathan Mill is the Senior Content and Marketing Director at WheelWell, the #1 social marketplace for the automotive enthusiast that helps you easily find and purchase the very best products for your vehicles. Jonny, as his friends call him, is a bit of an automotive renaissance man. He entered the industry as a product inventor, winning product of the year, SEMA Launchpad and eventually Gen III Innovator, The highest honor for under 40 in the aftermarket. After a successful exit from the company he built, he went into advertising, eventually taking the helm of Hot Rod Magazine as Publisher and GM. He recently joined the social commerce site Wheelwell where he heads their marketing and content.