Using Linked In as Sales and Marketing Tool

 

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Bunker Project Episode 133: How to market your business with Linked In

Summary: We talk about how are each using Linked In currently in the Round Table Intros and then get into the details of how Ian Nethercott is using Linked In to generate sales and make  money in his business.

Norm calls in to ask how powerful a tool Linked In really is? And what can you do to make your profile more marketable?

Bunker Mavens in attendance:

Bonnie Sainsbury @bsainsbury  (joined us at the end of the show)Margaret Reynolds @bc_insurancegalAndrew McGivern  @podcastheroBob Garlick @bobgarlick (Made it for the end of the show)James Karg @twisted_majicPaul @paultherockgodNorm (The Norm Maven) via voicemail feedback Listen to the episode and read the full show notes to get all the details.

Linked In Educationaire with Ian Nethercott

Round Table Intros:

Bonnie Sainsbury @bsainsbury  (joined us at the end of the show)

Margaret Reynolds @bc_insurancegal

Andrew McGivern  @podcasthero

Bob Garlick @bobgarlick (Made it for the end of the show)

James Karg @twisted_majic

The Norm Maven ( via voicemail feedback )

Round Table Intro Question: Name, Twitter Handle and how are using Linked In right now?

• Bob is going to do a major overhaul of his Linked In profile. He has been hanging out with Ian and is going to follow Ian’s advice to get his profile up to speed. He also recommends visify which creates a visual interface for your social media life. It takes his Linked In info and makes it look cool and they have an email signature. Bob is also changing his profile picture which he has used forever.

• Andrew has watched some videos from Lewis Howes and Kevin Knievel and is looking forward to learning more from Ian Nethercott.

• Paul The Rock God is interested in learning more about Linked In and is stoked about the show.

• Sanj used to be more engaged with his Linked In account and now only goes there every once in while. He is looking forward to what Ian has to say.

• Margaret posts to Linked In and is not getting as much engagement as she’d like and knows she has more to learn and is interested in Ians Linked In experience.

• Bonnie has always focused on keyword optimization on her Linked In account. She also gets a lot of traction by posting book reviews on Linked In.

• Brian Street joins is here for the first time and his Linked In secret weapon is recommendations. Brian is also a paid member of Linked In.

• James uses Linked In for networking but he is using a picture from when he was five years old. James like the Endorsements feature but doesn’t like the groups because too many people are doing hard sells there.

• Bob says Linked In has the best B2B opportunities on the web.

April Fools Jokes:

• Bob’s favorite April Fools joke was Google Nose. His daughter fell for that one and was not too happy about that. Bob is impressed with the amount of effort and production that Google puts into these jokes.

• Brian’s pick is Google Blue. All Google did was change the whole GMail interface and turn it blue. “how can we totally change the interface while leaving it exactly the same?”

• Bonnie’s favourite is from CIRA where they said they were changing all .ca domains to .eh.

• Margaret’s favourite is Youtube pretending to be one big contest and they are going to shut down and go through the process of picking a winner.

• Paul The Rock God picks West Jet and their announcement that you can bring animals into the cabin.