Turning our focus back to "Jobs to be Done" theory, we look at how producers can exceed consumers and the role of the focus group from the "Jobs to be Done" viewpoint. We examine "Jobs to be Done" as an essential core of the product process. Where does this kind of thinking belong in an organization? Should we be redefining what being "the best" means? We close with a discussion about the "Job to be Done" of social media and how it might relate to the seven deadly sins.